There are many digital marketing courses in Coimbatore, both free and paid. However, it can be difficult to choose the best course. To help you make a decision, we have come up with a list of the top 7 digital marketing courses in Coimbatore.
Even during the Pandemic, the digital marketing industry kept growing. This means that businesses can still survive in the market. If you learn digital marketing today, you’ll have opportunities to grow in the future. Even in this current world recession, there is a lot of demand for digital marketing professionals.
1) Academy of Digital Marketing (ADM)
The Academy of Digital Marketing is a well-known institute that offers digital marketing courses in Coimbatore. The courses at this digital marketing training institute in Coimbatore cover a wide range of topics including email marketing, pay-per-click, content marketing, social media marketing, inbound marketing, SEO, affiliate marketing, and more.
With so many different skills to learn, the Academy of Digital Marketing is the perfect place for anyone who wants to start a career in digital marketing. The experienced and knowledgeable instructors at this institute will provide students with all the tools they need to succeed in this exciting and growing field.
Work on tools such as
- SEMrush
- Canva
- ahref
- Facebook ads
- Hubspot
- Google Adwords
- Buzzsumo
- Moz
- Zoho CRM
- SEO Quake Plug-in
- SEO Moz Software
- Alexa
- Whois Checker
ADM’s course curriculum includes:
SEO Course
- Basics of Search Engines
- Introduction to Search Engines
- How do they work
- Popular Search Engines
- All about Crawlers and Spiders
- Visibility on Search Engines
-
Basics of a Website
- What is a website? How does it work?
- Detailed introduction to HTTP, HTTPS, and FTP
- Registering and Hosting a Website
- Information on Domain Extensions and Sub-Domains
- Basics of HTML
- Keyword Research & Analysis
- Knowledge of Keyword, Keyword Density, and Keyword Proximity
- Various types of Keywords
- Google Trends
- Keywords Research, Optimization, and Analysis
- Google Sandbox Effect
-
On-Page SEO
- Optimization of Meta-Tags and Image
- Creating and Uploading Robots File
- Creating and Uploading HTML and XML Sitemap
- Working with Bold and Italic Tags
- Heading Tags, Anchor Text
- Popular SEO Tools and Plug-ins
- All about Page Rank
- 404 Error Redirects, 301/302 Redirection
- Pre and Post Website Analysis
-
Off-Page SEO
- Blog Creation and Posting
- Search Engine Submission
- Article Submission
- Image Submission
- Social Bookmarking
- Free Classifieds
-
Google Analytics (G.A.)
- What is Google Analytics?
- Creating and Uploading Google Analytics Code
- Understanding Google Analytics Cookies
- What are Sessions, New and returning users, and Bounce rates?
- E-mail and Conversion Tracking in G.A.
- Dimensions and Metrics, etc.
-
Google Search Console/Webmaster Tool
- Structured Data and Testing Tool
- Search Analytics
- Crawling Errors
- Accelerated Mobile Pages
- International Targeting
Social Media Marketing Course
- An Overview of SMO
- What is Social Media?
- Contribution of Social Media to Business
- Conversations, Word of Mouth, Relationships, and Transparency
- Working on Social Media Tools
- How to Build your Online Identity?
- Social Media Training on Blogging
- Reasons for Blogging
- What to Blog About?
- Types of Blog Posts
- Learning about the Research Methods for Creating High-Quality Content
- Using Videos for Better Engagement
- Making the Most of Different Social Media Platforms
-
Facebook
- Introduction to Social Media and Facebook
- Importance of Facebook and its Usage
- Basics of Facebook and Features s
- Learning about the Business Benefits of Using Facebook
- Creating a Business Profile on Facebook
- Dos and Don’ts of Creating a Business Account
- Getting your Message Across on Facebook
- How to Build a Brand on Facebook
- Attracting New Customers and Retaining Them
- How to Drive Traffic on your Facebook Page
- How does Twitter Work?
- How to Create an Account on Twitter?
- Learning about Hashtags, Re-Tweets, and Lists
- Managing and Enhancing Twitter using Apps
- How to Post Rich Media on Twitter
-
LinkedIn
- Introduction to LinkedIn
- The Basics and its Advanced and Less Popular Features
- What is its importance in Social Media and Online Business
- How to Plan your LinkedIn Strategy?
- Getting your Message Across LinkedIn
- How to Market yourself and Build your Brand on LinkedIn?
- Creating the Right Profile to Attract New Prospects
- Ways to Increase your Network
- Making the Best Out of LinkedIn Updates Participation
- Using Tools like Recommendations, Endorsements, Messaging, etc.
Email Marketing Course
- Overview of Email Marketing
- Introduction to Email Marketing and Advanced Versions
- Email Marketing: Fundamentals, Best Practices, and Myths
- The Concept of Bulk Email
- Implementation of Email Marketing for Various Purposes
- Elements of Email Marketing
- Advantages of HTML or Plain Text Formats
- Permissions and E-permissions
- Ethics and Frequency of Newsletters
- Introduction to Email Marketing Strategies
-
Building an Email List
- Ways to Create your Email List
- How to Build Email List using a Website Subscription Form?
- Segmentation of Customers
- Creating Emails for Active Users
- Measuring Email Campaign’s Success
- Introduction to Open Rates, Click-Through-Rates, Conversion Rates, Bounce Rates, and Unsubscribe Rates
- A/B Split Testing, Analyzing Test Results
- Ways to Deal with Spam Filter
- Choosing your Metrics
- How to Keep a Track of Landing Pages?
- Planning your Budget
Google AdWords (PPC) Course
- How to Create AdWords Account
- AdWords Dashboard
- Billing in AdWords
- Bidding Strategies
- Understanding CPC, ECPM, CPL, and CPA
- Ad Server Display
- Ad Inventory
- Publishers
- Ad Networks
- Advertisers
- Video Ads
- Bumper Ads
- Video Discovery Ads
- Creating your First Marketing Campaign
- Creating Your First Campaign and Understanding its Purpose
- Budget and Bidding
- Account Limits in AdWords
- Ad Rotation and Frequency Capping
- Scheduling- Start and End Date
- Networks and Devices
-
Keywords and Adgroups
- Basics of Ad Groups and Keywords
- Types of Keywords- Exact, Broad, Phrase, and Negative
- Keyword and Placement Targeting
- Demographic Bidding (Only Display)
- Quality Score and Its Importance
- Topics and Interest-based Targeting
-
Bidding Strategies
- CPC or Cost Per Click Strategy
- CPA or Cost Per Acquisitions Strategy
- CPV or Cost Per View Strategy
- CPM or Cost Per Mile Strategy
- ECPC or Enhanced Cost-Per-Click Strategy
- ROAS or Return on Ads Spend Strategy
- Target Outranking Share and Target Search Page Location Strategy
-
Ad Formats and Types
- Text Ads
- Video Ads
- Responsive Image Ads
- Gmail Ads
- Dynamic Ads
- General Purpose Ads
- Lightbox Ads
-
Other Targeting Methods
- Remarketing
- Gmail Users Targeting
- Location-based Targeting
- Affinity Audience Targeting
- Contextual Targeting
-
Conversions
- A/B testing
- Conversion Tracking Code
- First Click and Last Click Attribution Model
- Time-Decay Attribution Model
- Position-Based Attribution Model
- Linear Attribution Model
Highlights of this digital marketing institute in Coimbatore:
- ADM offers a free masterclass that teaches people about digital marketing careers and more.
- They conduct practical training sessions.
- Courses are available at an affordable price.
- They offer free digital marketing ebooks.
- The duration of their course is 2 months.
- The Academy of Digital Marketing offers both regular jobs and remote placements. They also offer job assistance on a one-to-one basis. This includes interview training.
- They have small batches. As a result of which, each student receives personalized attention.
- Courses are designed specifically as per the latest algorithm changes and trends. Their extensive courses cover each and every topic starting from scratch.
- After the course completion, they offer certificates of completion as well as internships at their business unit Tattvam Media and other agencies too.
- You can become a qualified Google and Hubspot digital marketer after doing the course from ADM.
- They have flexible class timings (morning and evening batches).
- Furthermore, if you want to resume your profession after a long time away, you can enroll at this institute and take particular afternoon lessons.
2) Digital Branding
Digital Branding is a training center and digital marketing agency that has been providing students with training for a long time. They have a syllabus that includes all the most recent and significant subjects in digital marketing. One of the most well-known digital marketing courses offered in Coimbatore is Digital Branding.
Their digital marketing courses in Coimbatore include:
- Marketing Automation
- Google Ads
- Digital Marketing Strategy
- SEO
- Social Media Marketing (SMM)
- Creative Marketing
- Lead Generation
- ROI
- KPI
- Email Marketing
- Content Marketing
- Website Development
3) ProPlus Academy
An award-winning college in Coimbatore, ProPlus Academy is highly renowned for its digital marketing courses in Coimbatore. They are dedicated to offering digital marketing training in Coimbatore that is career-focused. They have a fantastic team of digital marketing specialists who have worked with the top MNCs and have at least five years of relevant industry expertise. Many professionals and students have benefited from their assistance in entering the field of digital marketing and developing into specialists in the field.
Their digital marketing courses in Coimbatore include:
- Digital Marketing Introduction
- Video Creation Strategy
- Inbound Marketing
- Web Analytics
- Email Marketing
- Content Writing
- Website Creation
- Social Media Marketing
- Facebook Business marketing
- Instagram Marketing
- Twitter Marketing
- Quora Marketing
- Introduction to SEO
- Keywords Research
- Google Analytics
4) Appin Technology Lab Coimbatore
One of the companies associated with the Appin Group of Companies is Appin Technology Lab. It is located in the United States and offers one of the best digital marketing courses in Coimbatore. The company is highly respected all over the world for its tech training.
Their digital marketing courses in Coimbatore include:
- Digital Marketing Introduction
- Lead Generation
- Branding
- Web Analytics
- Google AdWords
- Social Media Advertise
- Business Solutions
- E-Commerce Solutions
- Dropshipping
- Mobile Marketing
- Marketing Intelligence
- Social Media Management
- Search Engine Optimisation
- Social Media Optimisation
- Website Development
- Google Analytics
5) IPCS Digital
IPCS Digital is a complete and well-known training platform that provides in-depth exposure to the fundamental ideas of digital marketing. To ensure that their students are well-equipped with the essential abilities of digital marketing and develop into industry leaders, their courses are meticulously designed to cover all the necessary modules.
Their digital marketing courses in Coimbatore include:
- Search Engine Optimisation
- Social Media Optimisation
- Social Media Marketing
- Inbound Marketing
- Video Marketing
- Content Marketing
- Content Creation
- Web Creation
- Blogging
- Google PPC
- Google AdWords
- Email Marketing
- Webmaster Tools
- WordPress
- Web Analytics
- Youtube Marketing
- Google Tag Manager
6) CodeBind Technologies
CodeBind Technologies is a digital marketing company with ISO certification (ISO 9001:2015) as well as a training centre. They take part in technical training-focused programmes, industrial seminars, and software development. Through the digital marketing channel, they are deepening their engagement with their customers. It also has a partnership with Google and is a renowned institution for the quality of its course offerings.
Their digital marketing courses in Coimbatore include:
- Website Development
- Search Engine Optimisation
- Social Media Marketing
- Search Engine Marketing
- Email Marketing
- Display Ad
- Affiliate MArketing
- Google Analytics
- Blogging
- On-page/Off-page SEO
- Organic SEO
- Web Engagement
- HubSpot
- Remarketing
- Google Adsense
- Referral Marketing
- Youtube Marketing
- Ecommerce
- E-business
- Online Reputation Management
- Web Speed & Security
7) Great Learning
One of the world’s largest and most experienced professional learning firms, one world, is headquartered in London. This Strategic Digital Marketing course will teach you about the fundamentals of digital marketing as well as give you an opportunity to develop new skills.
Digital Marketing is a subset of marketing that uses electronic media, such as the internet and mobile apps, to reach clients and prospects. With today’s world becoming more digital, Digital Marketing becomes increasingly important for businesses, with the majority of organizations relying on it. It also contains various ideas like Digital Marketing, Social Media Marketing, On-page SEO, etc.
Their digital marketing courses in Coimbatore include:
- Marketing Fundamentals
- Digital Marketing Framework
- Content marketing
- Paid marketing
- Social brand management
- Search engine optimization
- Email and affiliate marketing
- Mobile marketing
- User Retention and Engagement
- Web analytics
- Campaign planning
- Capstone project
FAQ
Question 1) In how many months can I learn digital marketing in Coimbatore?
Answer: You can learn digital marketing in a few months at a good institute. There are many institutes that offer digital marketing courses in Coimbatore. We recommend checking out the Academy of Digital Marketing for high-quality courses.
Question 2) Can a 12th pass do digital marketing in Coimbatore?
Answer: Yes, a 12th pass can do digital marketing. There are many digital marketing courses in Coimbatore which will help you learn the skills needed for a successful career in digital marketing. Most of these courses cover topics like SEO, social media marketing, content marketing, email marketing, and more. With the right training and certification, you can land a great job in this field.
Question 3) Is digital marketing in-demand in Coimbatore?
Answer: Yes. Coimbatore has many digital marketing courses. There are many institutes that offer these courses, and the demand for skilled digital marketers is high.
Digital marketing is a growing field, and those with the appropriate skills and training can find job opportunities in a wide range of industries. The skills required for digital marketing are constantly changing, so it’s important to stay up-to-date on the latest trends and technologies. If you’re interested in pursuing a career in digital marketing, it’s a good idea to attend an institute that offers comprehensive courses in this area.
Question 4) How many months course is digital marketing in Coimbatore?
Answer: There are several digital marketing courses in Coimbatore, but the duration of each course varies. Some courses may only last a few weeks, while others may span several months. It really depends on the specific program and what you hope to accomplish with your training. However, most people who complete a digital marketing course in Coimbatore will have studied for at least 3-4 months.
Conclusion
So there you have it! Our list of the best digital marketing training institutes in Coimbatore. We hope that this has been helpful and given you some idea of what to look for when choosing a training program. If you are looking best bang for your buck, then join the Academy of Digital Marketing. They provide you with all the skills you need to succeed as a digital marketer.
Remember, one of the most important benefits of digital marketing is enhanced engagement. Internet marketing is designed to be highly engaging by default. Users can share a blog post, like a photo, save a video, or engage with your website via a paid ad click. The best part is that all of these actions can be measured. Which institute did you choose? Let us know how it goes!