Top 10 Digital Marketing Courses in Kochi

Kochi, also known as Cochin, is a bustling city on the southwestern coast of India known for its rich culture and history. With the rise of technology and the increasing importance of digital marketing, it’s no surprise that more and more businesses in Kochi are turning to the digital space to reach their target audience.

To help meet this demand, a growing number of digital marketing courses are being offered in the city. These courses are designed to teach individuals the skills and strategies needed to succeed in the digital marketing field, including search engine optimization (SEO), social media marketing, email marketing, and more.

1) Academy of Digital Marketing (ADM)

The Academy of Digital Marketing is the first institution that springs to mind while considering offline or online digital marketing courses in Kochi. It is made up of qualified professionals with hands-on expertise in digital marketing. As its name implies, the institute offers a comprehensive education-based approach to digital marketing.

If you enrol in ADM, you will have the chance to learn about a variety of 360-degree marketing courses’ Digital Marketing module options.

The Academy of Digital Marketing is open to anyone, regardless of age, who wants to learn or find work. You can enrol with ADM and quickly and simply receive a certification course in digital marketing regardless of your status—student, employee, corporate business owner, etc.

Their digital marketing program strives to cover the bases necessary to soar as a digital marketer from beginning to end. They employ a hands-on method of instruction to assist pupils to comprehend topics and cultivate the ability to problem-solve creatively.

They basically aim to shape people into professionals in digital marketing through their training. Their offer a comprehensive course syllabus by top industry professionals.

The future of education lies in online courses, and both students and businesspeople can benefit from ADM’s comprehensive training sessions. It offers you the perfect platform for knowledge and skills to use digital marketing tactics for your commercial endeavors.

They offer the finest classroom training in the city of Kochi as well as online digital marketing courses, focusing on crucial skills such as email marketing, pay-per-click, content marketing, social media marketing, inbound marketing, SEO, affiliate marketing, and more.

Their digital marketing courses in Kochi include:

• Search Engine Optimization
• Pay Per Click
• Email Marketing
• Google Analytics
• Email Marketing
• Content Marketing

Highlights of this digital marketing institute in Kochi:

• Their digital marketing course is extensive and covers everything from the scratch.
• Using online videos, projects, and live sessions, industry professionals and academics curate the best information for students. This institute will help you to become a certified digital marketer.
• They provide training for both newcomers and seasoned workers.
• Their digital marketing course introduces several powerful and trending digital tools.
• ADM offers both regular jobs and remote placement assistance. They also provide job assistance on a one-to-one basis. This includes interview training.
• They have small batches. As a result of which, each student receives personalized attention.
• Courses are designed specifically as per the latest algorithm changes and trends. Their extensive courses cover each and every topic starting from scratch.
• After the course completion, they offer certificates of completion as well as internships at their business unit Tattvam Media and other agencies too.
• They have helped many learners get hired by leading companies.
• Courses are available at an affordable price.
• They offer free digital marketing ebooks.
• Their programme lasts for two months.
• They have flexible class timings (morning and evening batches).
• They offer leading beginner and advanced digital marketing courses.
• Furthermore, if you want to resume your profession after a long time away, you can enroll at this institute and take particular afternoon lessons.

2) Simplilearn

Simplilearn, a recognized platform for digital training skills, was established in 2009. It focuses on assisting individuals in acquiring the skills necessary to prosper in the digital economy. They offer instruction in subjects like data science, project management, cloud computing, cyber security, and digital marketing. With their main office in San Francisco, California, they have assisted numerous businesses and professionals in upgrading their skills.

After finishing the course, learners reported career gains like promotions and new employment because to their practical and applied approach.

Their digital marketing courses in Kochi include:

• Mastering SEO, Content Marketing, PPC, and Digital Analytics
• Mastering Social Media, Mobile Marketing, and Digital Strategy
• Advanced Web Analytics
• Advanced Search Engine Optimization (SEO)
• Advanced Pay-Per-Click (PPC) Program
• Advanced Social Media (With Facebook Blueprint Voucher)
• Digital Marketing Capstone

3) Boot Camp Digital

Businesses can upgrade their social media marketing strategies with the assistance of Boot Camp Digital’s digital marketing training. They have aided numerous organizations, including Fortune 500 enterprises and new and small businesses. Topics covered in their online course range from content marketing to analytical reporting.

Their digital marketing courses in Kochi include:

• Digital Marketing Strategy
• Digital Measurement
• Email marketing
• Websites
• SEO Training
• Google Analytics
• Digital Advertising
• Social Media Strategy

4) Zeon Academy

Zeon Academy is a Kerala-based institution that seeks to give its students the best digital marketing courses in Kochi and to better prepare them for professional success. They are a committed organization that strives to make its students better.

Their digital marketing courses in Kochi include:

• Website and its Fundamentals
• Website Development Using WordPress
• SEO On-Page and Off-Page
• Search Engine Marketing
• Social Media Marketing
• Email Marketing
• Youtube Marketing
• PPC Campaigns
• Google AdWords

5) Digital Skill Master

Tony John established Digital Skill Master in Kerala in 2012; it was once known as an SEO Professor. For its digital marketing courses in Kochi, Digital Skill Master is an institute of international renown. They have effectively trained hundreds of pupils while seated in Kerala.

Their digital marketing courses in Kochi include:

• Introduction to Digital Marketing
• What is Digital Marketing?
• Digital Marketing Ecosystem
• Website Development & Designing
• HTML Basics
• WordPress
• Web Hosting
• Search Engine Concepts
• Search Engines Optimisation
• Link building
• Search Engine Marketing
• Business Listing
• Search Engine Penalty
• Website vs Blog
• Inbound Marketing

6) Organic Digi School

Organic Digi School is an institute based in Kochi that aims to develop the quality of training in the digital platform for learners in Kerala. They provide both short- and long-term search engine optimization and digital marketing courses in Kochi.

Their digital marketing courses in Kochi include:

• Website Analysis & Competitor Analysis
• Domain Name Registration
• Server Configurations/Web Hosting
• File Names/Directories/Sub Domains
• Basic HTML, Live section with help of software (Live projects)
• Responsive Templates, Blogger, WordPress
• Meta Tags, Title Tags, Head Tags, Favicon
• Page Layout, Content Optimisation
• Caching, Crawling & Indexing
• Working of Robots.txt, Do-Follow Links
• Google/Yahoo/Bing Algorithms
• Internal/Outbound Linking
• Image/Video Optimisation
• Social Media Plugins
• Keyword Analysis/Keyword Research/New Trends
• Google Search Operators.

7) Pro School

Over 25,000 pupils have received training at Kochi’s well-known Pro School Institute. They have knowledgeable instructors who work in the industry of digital marketing and have a wealth of experience. They provide one of Kochi’s top digital marketing courses.

 

Their digital marketing courses in Kochi include:

• Internet Marketing Foundations
• SEO
• Paid Search Marketing
• Display Advertising
• Email Marketing
• Social Media
• Analytics
• Mobile Apps & Affiliate

8) DM Wizard

A Kochi-based institute called DM Wizard offers top-notch digital marketing training there. Their goal is to provide their students with as much knowledge and instruction as they can, preparing them for the future.

Their digital marketing courses in Kochi include:

• Search Engine Optimisation
• Social Media Marketing
• Facebook Advertising
• Google Ads
• Branding
• Online Reputation Management
• Lead Generation
• Introduction to Google Adsense
• Introduction to Youtube Adsense
• Keyword Research
• On-page Optimisation
• Off-page Optimisation
• Google Tracking Tools
• Website Analysis

9) FITA Academy

Visit the FITA Tambaram location to take advantage of the best IT training services. The Training Academy has been in business since 2012 and is about done providing worthwhile services for ten years. They have locations in important cities around the nation, including Bangalore, Chennai, Madurai, and Coimbatore.

Under the direction of professionals from the business world, FITA offers the best training for both IT and non-IT courses. They provide online and offline courses in digital marketing.

Their digital marketing courses in Kochi include:

• Search Engine Optimisation
• Search Engine Marketing
• Social Media Marketing
• Affiliate Marketing
• Email Marketing
• Pay Per Click Marketing
• Google Analytics

10) Digiperform

Modern Digital Marketing Classrooms with state-of-the-art furniture, teaching aids, and a combined ability to train 70 Students at once are available at Digiperform Institute. You will receive live lectures from top instructors in the area, which will be followed by practical exercises and home assignments.

Additionally, the centre offers a discussion area where students can gather to work together on Capstone Projects and Digital Marketing Assignments.

Their digital marketing courses in Kochi include:

• Introduction to Online Marketing
• How To Plan a Digital Marketing Campaign?
• Digital Banner Designing
• Ebooks Publishing
• Video Creation Strategy
• Youtube Marketing
• How To Generate Leads Online
• Email Marketing
• Building Your Website
• Web Analytics & Traffic Reporting
• Inbound Marketing
• Web Content Writing

FAQ

1) What is the average salary of a digital marketer in Kochi?

Answer: The average salary of digital marketer in Kochi is ₹18,121 per month.

2)  What are some of the in demand digital marketing skills?

Answer: Some in-demand digital marketing skills include:

Search Engine Optimization (SEO): The ability to improve a website’s ranking on search engine results pages.

Pay-Per-Click (PPC) Advertising: The ability to create and manage advertising campaigns on platforms like Google AdWords and Bing Ads.

Content Marketing: The ability to create and distribute valuable, relevant, and consistent content to attract and engage a target audience.

Social Media Marketing: The ability to create and manage social media campaigns and understand how to use different social media platforms for business.

Email Marketing: The ability to create and execute email campaigns that effectively reach and engage with customers.

Data Analysis: The ability to measure and analyze data from digital marketing campaigns, using tools such as Google Analytics.

Marketing Automation: The ability to use technology to automate repetitive tasks, such as email campaigns and social media posts.

Video and Visual Content Creation: The ability to create engaging visual and video content to promote a brand or product.

Mobile Marketing: The ability to reach customers on their mobile devices through SMS, apps, and mobile web.

E-commerce Marketing: The ability to drive sales through online channels, including e-commerce websites and marketplaces.

Please note that the field of digital marketing is constantly evolving, so it’s important to stay up-to-date with the latest trends and best practices.

3) What is the course duration of digital marketing training in Kochi?

Answer: The course duration of digital marketing training in Kochi can vary depending on the institution or organization offering the training. Some institutions offer short-term courses that last for a few weeks, while others offer longer-term courses that can last for several months. Some of the institute also offer online digital marketing course which can be flexible to finish it.

It is best to research the specific course you’re interested in to find out the duration. Some of the course duration may be of 2-3 months and some may be of 6-8 months. It’s also worth checking if the course includes any practical or hands-on training, as this can affect the duration of the course.

I would suggest going for an online course if you want a more comprehensive review of the subject. This will allow you the freedom to learn at your own speed and accommodate other obligations. Numerous excellent online courses are available, including one provided by the Academy of Digital Marketing.

4) Is Digital Marketing a good career in Kochi?

Answer: Digital marketing can be a good career option in Kochi, as the city is home to a growing number of businesses and organizations that are investing in digital marketing strategies to reach customers and grow their online presence. The increasing use of digital channels for communication, marketing and customer engagement has made digital marketing a critical function for businesses.

As a digital marketer, you can work in a variety of industries, including e-commerce, technology, healthcare, education, and more. You can also work in different roles such as SEO expert, PPC specialist, social media manager, content marketer, and more.

The demand for digital marketing professionals is expected to continue to grow as more and more businesses shift their focus to digital channels. With the right skills and experience, you can expect to earn a competitive salary and have a lot of opportunities for career growth.

However, please note that like in any other field, competition can be tough and it’s important to stay updated with the latest digital marketing trends and best practices to stay ahead of the curve.

5) What topics are widely covered in the course syllabus of digital marketing courses in Kochi?

Answer 5) A detailed course syllabus of digital marketing courses in Kochi by the Academy of Digital Marketing (ADM) includes:

SEO Course Modules

• Basics of Search Engines
• Introduction to Search Engines
• How do they work
• Popular Search Engines
• All about Crawlers and Spiders

• Basics of a Website

• Detailed introduction to HTTP, HTTPS, and FTP
• Registering and Hosting a Website
• Information on Domain Extensions and Sub-Domains
• Basics of HTML
• Keyword Research & Analysis
• Knowledge of Keyword, Keyword Density, and Keyword Proximity
• Various types of Keywords
• Google Trends
• Keywords Research, Optimization, and Analysis
• Google Sandbox Effect

• On-Page Search Engine Optimization

• Optimization of Meta-Tags and Image
• Creating and Uploading Robots File
• Creating and Uploading HTML and XML Sitemap
• Working with Bold and Italic Tags
• Heading Tags, Anchor Text
• Popular SEO Tools and Plug-ins
• All about Page Rank
• 404 Error Redirects, 301/302 Redirection
• Pre and Post-Website Analysis

• Off-Page Search Engine Optimization

• Blog Creation and Posting
• Search Engine Submission
• Article Submission
• Image Submission
• Social Bookmarking
• Free Classifieds

• Google Analytics (G.A.)

• What is Google Analytics?
• Creating and Uploading Google Analytics Code
• Understanding analytics Cookies
• What are Sessions, New and returning users, and Bounce rates?
• E-mail and Conversion Tracking in G.A.
• Dimensions and Metrics, etc.

• Google Search Console/Webmaster Tool

• Structured Data and Testing Tool
• Search Analytics
• Crawling Errors
• Accelerated Mobile Pages
• International Targeting

Social Media Marketing Course Modules

 

• An Overview of SMO
• Conversations, Word of Mouth, Relationships, and Transparency
• Working on Social Media Tools
• How to Build your Online Identity?
• Social Media Training on Blogging
• Reasons for Blogging
• What to Blog About?
• Types of Blog Posts
• Learning about the Research Methods for Creating High-Quality Content
• Using Videos for Better Engagement
• Making the Most of Different Social Media Platforms

• Facebook

• Introduction to Social Media and Facebook
• Importance of Facebook and its Usage
• Basics of Facebook and Features s
• Learning about the Business Benefits of Using Facebook
• Creating a Business Profile on Facebook
• Dos and Don’ts of Creating a Business Account
• Getting your Message Across on Facebook
• How to Build a Brand on Facebook
• Attracting New Customers and Retaining Them
• How to Drive Traffic on your Facebook Page
• Twitter
• How does Twitter Work?
• How to Create an Account on Twitter?
• Learning about Hashtags, Re-Tweets, and Lists
• Managing and Enhancing Twitter using Apps
• How to Post Rich Media on Twitter

• LinkedIn

• Introduction to LinkedIn
• The Basics and its Advanced and Less Popular Features
• What is its importance in Social Media and Online Business
• How to Plan your LinkedIn Strategy?
• Getting your Message Across LinkedIn
• How to Market yourself and Build your Brand on LinkedIn?
• Creating the Right Profile to Attract New Prospects
• Ways to Increase your Network
• Making the Best Out of LinkedIn Updates Participation
• Using Tools like Recommendations, Endorsements, Messaging, etc.

Email Marketing Course Modules

• Overview of Marketing through emails.
• Introduction to Email Marketing and Advanced Versions
• The Concept of Bulk Email
• Implementation of Email Marketing for Various Purposes
• Advantages of HTML or Plain Text Formats
• Permissions and E-permissions
• Ethics and Frequency of Newsletters
• Introduction marketing through emails strategies

• Building an Email List

• Ways to Create your Email List
• How to Build Email List using a Website Subscription Form?
• Segmentation of Customers
• Creating Emails for Active Users
• Measuring Email Campaign’s Success
• Introduction to Open Rates, Click-Through-Rates, Conversion Rates, Bounce Rates, and Unsubscribe Rates
• A/B Split Testing, Analyzing Test Results
• Ways to Deal with Spam Filter
• Choosing your Metrics
• How to Keep a Track of Landing Pages?
• Planning your Budget

Pay Per Click (Google Adwords) Course Modules

 

• How to Create AdWords Account
• AdWords Dashboard
• Billing in AdWords
• Bidding Strategies
• Understanding CPC, ECPM, CPL, and CPA
• Ad Server Display
• Ad Inventory
• Publishers
• Ad Networks
• Creating your First Marketing Campaign
• Creating Your First Campaign and Understanding its Purpose
• Budget and Bidding
• Account Limits in AdWords
• Ad Rotation and Frequency Capping
• Scheduling- Start and End Date
• Networks and Devices

• Keywords and Adgroups

• Basics of Ad Groups and Keywords
• Types of Keywords- Exact, Broad, Phrase, and Negative
• Keyword and Placement Targeting
• Demographic Bidding (Only Display)
• Quality Score and Its Importance
• Topics and Interest-based Targeting

• Bidding Strategies

• CPC or Cost Per Click Strategy
• CPA or Cost Per Acquisitions Strategy
• CPV or Cost Per View Strategy
• CPM or Cost Per Mile Strategy
• ECPC or Enhanced Cost-Per-Click Strategy
• ROAS or Return on Ads Spend Strategy
• Target Outranking Share and Target Search Page Location Strategy

• Ad Formats and Types

• Text Ads
• Video Ads
• Responsive Image Ads
• Gmail Ads
• Dynamic Ads
• General Purpose Ads
• Lightbox Ads

• Other Targeting Methods

• Remarketing
• Gmail Users Targeting
• Location-based Targeting
• Affinity Audience Targeting
• Contextual Targeting

• Conversions

• A/B testing
• Conversion Tracking Code
• First Click and Last Click Attribution Model
• Time-Decay Attribution Model
• Position-Based Attribution Model
• Linear Attribution Model

The Academy of Digital Marketing (ADM) is one of the best online and offline education providers located in Kochi. They offer quality training.

Conclusion

 

In conclusion, digital marketing courses in Kochi offer a wealth of opportunities for individuals and businesses to improve their online presence and reach a wider audience.

From SEO and PPC to social media and content marketing, these courses cover the essential skills needed to thrive in today’s digital landscape. Whether you’re looking to advance your career or grow your business, taking a digital marketing course in Kochi is a smart investment that will pay off in the long run.

With the right training and guidance, you can become an expert in your field and achieve your goals faster than you ever thought possible.