11 Best Digital Marketing Course in Kolkata

Do you need the best digital marketing training in Kolkata? If so, you’ve come to the correct place! The top 10 digital marketing courses in Kolkata are included in this blog, together with information about the courses’ syllabi, lengths, costs, highlights, and more.

Let’s first familiarise you with the expanding importance and global expansion of the digital marketing sector in Kolkata before we go into our selection of the best courses in the field there.

Digital marketing is now a crucial component of all companies, especially startups. Cities that are developing quickly, like Kolkata, have a strong need for digital marketing services like SEO and social media marketing.

The breadth of digital marketing has greatly expanded as a result of brands wanting to switch from traditional to digital ways of marketing.

Nowadays, businesses rely a lot on digital marketing to promote their goods and services. It works across industries and links a business with its clients online.

Search engine optimization and pay-per-click, social media marketing, and email marketing connect companies with the best customers, resulting in better brand visibility and credibility. To discover more about why digital marketing is crucial for businesses, see our blog post on the subject.

Today’s consumers spend the majority of their time online, which brands take full advantage of. Organizations, brands, and even individuals are required to have an online presence in order to connect with a larger audience of consumers and raise awareness of their goods or services through the use of various online platforms as communication tools.

Digital marketing has quickly reached new heights and produced astronomically effective financial and brand-building outcomes. However, as the demand for digital marketing has grown, so has the demand for digital marketers in cities like Kolkata who can manage brands and organizations, come up with innovative ideas, and best utilize their digital talents.

1) Academy of Digital Marketing (ADM)bbbbb

The Academy of Digital Marketing is the first institution that springs to mind while considering offline or online digital marketing courses in Kolkata. It is made up of qualified professionals with hands-on expertise in digital marketing. As its name implies, the institute offers a comprehensive education-based approach to digital marketing.

If you enrol in ADM, you will have the chance to learn about a variety of 360-degree marketing courses’ Digital Marketing module options.

The Academy of Digital Marketing is open to anyone, regardless of age, who wants to learn or find work. You can enrol with ADM and quickly and simply receive a certification course in digital marketing regardless of your status—student, employee, corporate business owner, etc.

Their digital marketing program strives to cover the bases necessary to soar as a digital marketer from beginning to end. They employ a hands-on method of instruction to assist pupils to comprehend topics and cultivate the ability to problem-solve creatively.

They basically aim to shape people into professionals in digital marketing through their training. Their offer a comprehensive course syllabus by top industry professionals.

The future of education lies in online courses, and both students and businesspeople can benefit from ADM’s comprehensive training sessions. It offers you the perfect platform for knowledge and skills to use digital marketing tactics for your commercial endeavors.

They offer the finest classroom training in the city of Kolkata as well as online digital marketing courses, focusing on crucial skills such as email marketing, pay-per-click, content marketing, social media marketing, inbound marketing, SEO, affiliate marketing, and more.

Their digital marketing courses in Kolkata include:

• Search Engine Optimization
• Pay Per Click
• Email Marketing
• Google Analytics
• Email Marketing
• Content Marketing

Highlights of this digital marketing institute in Kolkata:

• Their digital marketing course is extensive and covers everything from the scratch.
• Using online videos, projects, and live sessions, industry professionals and academics curate the best information for students. This institute will help you to become a certified digital marketer.
• They provide training for both newcomers and seasoned workers.
• Their digital marketing course introduces several powerful and trending digital tools.
• ADM offers both regular jobs and remote placement assistance. They also provide job assistance on a one-to-one basis. This includes interview training.
• They have small batches. As a result of which, each student receives personalized attention.
• Courses are designed specifically as per the latest algorithm changes and trends. Their extensive courses cover each and every topic starting from scratch.
• After the course completion, they offer certificates of completion as well as internships at their business unit Tattvam Media and other agencies too.
• They have helped many learners get hired by leading companies.
• Courses are available at an affordable price.
• They offer free digital marketing ebooks.
• Their program lasts for two months.
• They have flexible class timings (morning and evening batches).
• They offer leading beginner and advanced digital marketing courses.
• Furthermore, if you want to resume your profession after a long time away, you can enroll at this institute and take particular afternoon lessons.

2) Kinematics

The top digital training center in Kolkata is the Kinematics Institute. They have been providing affordable digital marketing services for over 17 years. IT and digital training are well-known specialties of Kinematics. They have created a professional course in digital marketing for students, entrepreneurs, and marketing professionals with the assistance of an expert faculty. Everything from SEO to website creation is covered.

Their digital marketing course highlights:

• Search Engine Optimisation
• WordPress Website
• On-Page SEO
• Off-Page SEO
• Search Engine Algorithms
• Social Media Marketing
• Google Analytics
• Content Marketing
• Affiliate Marketing
• Blogging and Freelancing

3) AIDM

The Advanced Institute of Digital Marketing (AIDM), one of the top training facilities for digital marketing, was founded in 2011. Students, recent graduates, professionals, and businessmen can receive excellent training in a variety of web technologies and internet-related topics. At the conclusion of this course, you receive 25+ job-oriented digital marketing certifications. In Kolkata, AIDM offers you a cutting-edge course in digital marketing.

Their digital marketing course highlights:

• Search Experience Optimisation (SXO)
• Digital Marketing And SEO Basics
• WordPress CMS With HTML/CSS Basics
• Google Webmaster Tools Or Search Console (GWMT)
• Keywords Research And Analysis
• On-Page Optimisation
• OffPage Optimisation (Link Building)
• Penguin Recovery Process
• Reports And Management
• Website Monetisation
• Overview Of Social Media Marketing
• Social Networking And Bookmarking
• Creating Blogs For Social Media Branding
• Utilising Groups & Question Answers Communities
• Really Simple Syndication (RSS)
• Facebook Optimisation
• Twitter Optimisation
• LinkedIn Optimisation
• YouTube Optimisation
• Pinterest Optimisation
• Social Media Tools
• Management And Report Tracking
• Overview And Background Of Web Analytics
• Introduction To Google Analytics
• Introduction To Google Ads
• Introduction To Paid Advertising
• Email Marketing
• Fundamental Of Affiliate Marketing
• Content Marketing
• Video Marketing

4) KDMI

One of the top digital marketing schools in Kolkata is Kolkata Digital Marketing Institute (KDMI). They support both professionals and students in pursuing their goals and direct them toward rewarding employment prospects. KDMI is made up of a group of specialists in the field of marketing. From the beginning to the end, these experts mentor the students. Start with a trial class to get a feel for the institute’s teaching methodology.

Their digital marketing course highlights:

• Basic Concepts Of Marketing
• Digital Marketing Fundamentals
• Website Fundamentals
• Blogs & Content Writing
• SEO
• On-Page SEO
• Off-Page SEO
• Local SEO
• Free SEO Tool
• Google Search Console
• Google Analytics
• Affiliate marketing
• Social Media Marketing
• Facebook Page Creation
• Instagram Business Handle Creation
• Youtube Channel Creation
• LinkedIn Page Creation
• Twitter Business Handle Creation
• Free Social Media Tools
• Facebook & Instagram Paid Marketing
• Google AdWords (CPC, CPM, CPV)
• Basic Of Email Marketing
• Freelancing

5) Seven Boats Academy

CEO Debajyoti Banerjee founded the prestigious Seven Boats Academy in Kolkata, which offers instruction in digital marketing. Seven Boats Academy is renowned for providing the greatest services in terms of training and faculty, having excelled for more than 9 years. On successful completion of their course, they offer excellent placement chances in addition to globally recognized certificates.

They have completed more than 500 international projects successfully, taught more than 25,000 students, received more than 20 honors, and have been highlighted in more than 15 prestigious Indian media outlets.

Their digital marketing course highlights:

• SEO Training
• Social Media Training
• Internet Market Review
• Search Engine Optimisation
• Web Content Writing
• Keyword Research And Analysis
• Link Building
• Article Writing And Blogging
• PPC Training
• Analytics
• Email Marketing
• AdWords
• PPC
• Google Analytics
• WordPress
• CMS Development

6) Karmick Institute

The Karmick Institute provides a variety of information technology courses. It is a renowned institution in Kolkata that also provides training in digital marketing. They provide comprehensive industry-based learning as well as coverage of all major search engines. It is not necessary to have the technical training to enrol in this course. Everything is taught from.

Their digital marketing course highlights:

• Content Marketing
• Email Marketing
• Web Analytics and Visitors Tracking
• YouTube and Video Marketing
• Affiliate Marketing

7) EduPristine

In order to give the advanced skills required for a digital marketer, EduPristine, an online and offline education provider, invites professional specialists in the field from all over the world. EduPristine was founded in 2007.

EduPristine is a subsidiary of Adtalem Global Education with its headquarters in the United States (NYSE: ATGE).

Their digital marketing course highlights:

• Search Engine Optimization
• Mobile Marketing and Optimization»
• SEM
• Social Media Marketing
• Email Marketing
• Marketing Automation
• Affiliate Marketing
• Funnel Marketing and Growth Hacking
• Web Analytics
• Content Marketing
• Conversion Rate Optimization (CRO)
• Soft Skill Training

8) Knowledge Hut

Knowledge Hut assists professionals from all sectors and industries in developing new abilities and finding creative methods to use them in the global corporate environment. The institution also provides courses in fields including technology and digital media. The company also provides high-quality training in innovative and useful ways.

The organization stimulates brains and inspires workers to overcome challenges through workshops led.

Their digital marketing course highlights:

• Introduction to Digital Marketing
• Business strategy and marketing
• Brand strategy
• Marketing Analytics
• Introduction to marketing analytics
• Excel, Statistics and Data Visualization
• Metrics, Sources, and Statistics
• Segmentation, Targeting, and Tracking
• Testing & Experimentation
• Budgeting & Planning
• Presenting & Storytelling
• Mid-course lab
• Acquiring and Engaging Users
• UX Fundamentals & Trends
• Developing a content strategy
• Activation & Retention
• Email Marketing
• Search Marketing
• Social Media Management & Influencer Marketing
• Facebook Advertising
• Twitter, LinkedIn & Display Advertising
• Final Presentations

9) Great Learning

One of the biggest businesses for professional learning, Great Learning operates in more than 160 nations. You can gain new skills while also understanding the principles of digital marketing with the aid of this course on strategic digital marketing.

The majority of firms nowadays depend heavily on digital marketing, and young people today are eager to take advantage of the chances available in the sector as the globe is becoming more active on digital platforms. Additionally, it covers a variety of concepts, including PPC, affiliate marketing, automated marketing,

Their digital marketing course highlights:

• Marketing Fundamentals
• Digital Marketing Framework
• Content marketing
• Paid marketing
• Social brand management
• Search engine optimization
• Email and affiliate marketing
• Mobile Marketing
• User Retention and Engagement
• Web analytics
• Campaign planning
• Capstone project

10) NIHT

A well-known institute in India, NIHT, employs trainers in Bangalore, Delhi, Kolkata, and Gurgaon. A faculty is a prestigious group of lecturers from different digital fields who are thought leaders in the field of digital marketing.

They are Vikram Agarwal, Ritwik Majumdar, Neel Hirji, and Anshuman Sett. All of them are well-known authorities in digital marketing, analytics, SEO, and social media. With the use of case studies in the reference materials, they have a well-thought-out plan for delivering both academic and practical information.

They also prepare the students for the placement process in addition to the various Certification tests. Students, professionals, entrepreneurs, and startup owners who want to publish their abilities in digital marketing for business growth can enrol in the course.

Their digital marketing course highlights:

• Digital Marketing Overview
• Website Planning And Creation
• Search Engine Optimization
• Google Adwords
• Online Advertising
• Web Analytics
• Lead Generation
• E-commerce Marketing
• Social Media Marketing
• Adsense
• Blogging

11) Internet Marketing School

Internet Marketing School offers thorough and advanced training in digital marketing to prepare students to meet industry standards and trends and become successful digital marketers.

Professionals skilled in digital marketing are in high demand right now. The goal of internet marketing schools is to close the talent gap in the field of digital marketing so that graduates can contribute significantly to the company’s expansion in a favourable way.

Both theoretical and practical expertise are taught in internet marketing schools. Theoretical understanding aids in a deeper comprehension of concepts, and practical expertise aids in the successful application of Digital Marketing components in business.

Their digital marketing course highlights:

• Introduction To Digital Marketing
• Website Planning And Creation
• E-commerce Website Development
• Search Engine Optimization
• PPC Advertising
• Online Display Advertising
• Facebook Marketing
• Affiliate Marketing
• Google Adsense
• Inbound Marketing
• Lead Generation among others

 

FAQ

1) Which institute offers the best digital marketing courses in Kolkata?

Answer 1) Kolkata is known as the city of joy and has immense job opportunities for digital marketer.

In Kolkata, the Academy of Digital Marketing is the place to go for comprehensive, low-cost digital marketing training. The comprehensive curriculum of the institute covers every area of digital marketing, from pay-per-click advertising and search engine optimization to social media and content marketing.

The professors at the Academy of Digital Marketing are themselves successful professionals who are eager to help students achieve professional success. Because of its commitment to high-quality education, ADM is the logical choice for students seeking a top-tier education in digital marketing.

2) What salary as a digital marketer can I expect in Kolkata?

Answer 2) The answer to this question highly depends upon an individual’s technical and communication skills.

As a fresher, you can expect a salary of  ₹15,00 per month in Noida. The annual income of a Digital Marketing Executive in Kolkata ranges from 1.0 Lakhs to 3.9 Lakhs, with an average annual salary of 2.0 Lakhs.

3) What is the course duration of digital marketing training in Kolkata?

Answer 3) With so many different aspects of digital marketing, choosing a course that covers all of the fundamentals while also allowing you to learn more about specific areas of interest is critical.

The simplest way to find out how long a course will continue is to chat with an academic advisor or directly contact the institution. The course typically lasts 3-6 months.

Digital marketing’s reach is fast expanding and will most likely continue to do so for a long time. Businesses seek to communicate with potential customers in a more engaging way. The demand for digital marketers develops in tandem with the number of digital marketing firms.

4) Is Digital Marketing a good career in Kolkata?

Answer 4) Digital marketing is a rapidly-growing field that has a lot to offer career-minded individuals. Some of the reasons why digital marketing is a good career choice in Kolkata:

1. Digital marketing is constantly evolving – With new technologies constantly emerging, digital marketers need to be up-to-date with the latest trends and strategies in order to stay ahead of the competition.

2. Digital marketing is highly diverse – There is a wide variety of digital marketing positions available, catering to a variety of needs and interests. This means that you can find a position that matches your skills and interests perfectly.

3. Digital marketing positions are in high demand – With the growing popularity of online shopping, digital marketing has become one of the most in-demand fields in Noida. As more and more people shop online, companies are looking for people with the skills necessary to market their products online successfully.

4. Digital marketing opportunities are available anywhere – Whether you’re looking for a job in an urban area or rural area, you’re likely to find digital marketing opportunities available nearby.

If you’re interested in finding out more about digital marketing as a career option, be sure to visit our website or contact us for more information! We would be happy to help you explore all the potential benefits of this exciting field.

5) What topics are widely covered in the course syllabus of digital marketing courses in Kolkata?

Answer 5) A detailed course syllabus of digital marketing courses in Kolkata by the Academy of Digital Marketing (ADM) includes:

SEO Course Modules

• Basics of Search Engines
• Introduction to Search Engines
• How do they work
• Popular Search Engines
• All about Crawlers and Spiders

• Basics of a Website

• Detailed introduction to HTTP, HTTPS, and FTP
• Registering and Hosting a Website
• Information on Domain Extensions and Sub-Domains
• Basics of HTML
• Keyword Research & Analysis
• Knowledge of Keyword, Keyword Density, and Keyword Proximity
• Various types of Keywords
• Google Trends
• Keywords Research, Optimization, and Analysis
• Google Sandbox Effect

• On-Page Search Engine Optimization

• Optimization of Meta-Tags and Image
• Creating and Uploading Robots File
• Creating and Uploading HTML and XML Sitemap
• Working with Bold and Italic Tags
• Heading Tags, Anchor Text
• Popular SEO Tools and Plug-ins
• All about Page Rank
• 404 Error Redirects, 301/302 Redirection
• Pre and Post-Website Analysis

• Off-Page Search Engine Optimization

• Blog Creation and Posting
• Search Engine Submission
• Article Submission
• Image Submission
• Social Bookmarking
• Free Classifieds

• Google Analytics (G.A.)

• What is Google Analytics?
• Creating and Uploading Google Analytics Code
• Understanding analytics Cookies
• What are Sessions, New and returning users, and Bounce rates?
• E-mail and Conversion Tracking in G.A.
• Dimensions and Metrics, etc.

• Google Search Console/Webmaster Tool

• Structured Data and Testing Tool
• Search Analytics
• Crawling Errors
• Accelerated Mobile Pages
• International Targeting

Social Media Marketing Course Modules

 

• An Overview of SMO
• Conversations, Word of Mouth, Relationships, and Transparency
• Working on Social Media Tools
• How to Build your Online Identity?
• Social Media Training on Blogging
• Reasons for Blogging
• What to Blog About?
• Types of Blog Posts
• Learning about the Research Methods for Creating High-Quality Content
• Using Videos for Better Engagement
• Making the Most of Different Social Media Platforms

• Facebook

• Introduction to Social Media and Facebook
• Importance of Facebook and its Usage
• Basics of Facebook and Features s
• Learning about the Business Benefits of Using Facebook
• Creating a Business Profile on Facebook
• Dos and Don’ts of Creating a Business Account
• Getting your Message Across on Facebook
• How to Build a Brand on Facebook
• Attracting New Customers and Retaining Them
• How to Drive Traffic on your Facebook Page
• Twitter
• How does Twitter Work?
• How to Create an Account on Twitter?
• Learning about Hashtags, Re-Tweets, and Lists
• Managing and Enhancing Twitter using Apps
• How to Post Rich Media on Twitter

• LinkedIn

• Introduction to LinkedIn
• The Basics and its Advanced and Less Popular Features
• What is its importance in Social Media and Online Business
• How to Plan your LinkedIn Strategy?
• Getting your Message Across LinkedIn
• How to Market yourself and Build your Brand on LinkedIn?
• Creating the Right Profile to Attract New Prospects
• Ways to Increase your Network
• Making the Best Out of LinkedIn Updates Participation
• Using Tools like Recommendations, Endorsements, Messaging, etc.

Email Marketing Course Modules

• Overview of Marketing through emails.
• Introduction to Email Marketing and Advanced Versions
• The Concept of Bulk Email
• Implementation of Email Marketing for Various Purposes
• Advantages of HTML or Plain Text Formats
• Permissions and E-permissions
• Ethics and Frequency of Newsletters
• Introduction marketing through emails strategies

• Building an Email List

• Ways to Create your Email List
• How to Build Email List using a Website Subscription Form?
• Segmentation of Customers
• Creating Emails for Active Users
• Measuring Email Campaign’s Success
• Introduction to Open Rates, Click-Through-Rates, Conversion Rates, Bounce Rates, and Unsubscribe Rates
• A/B Split Testing, Analyzing Test Results
• Ways to Deal with Spam Filter
• Choosing your Metrics
• How to Keep a Track of Landing Pages?
• Planning your Budget

Pay Per Click (Google Adwords) Course Modules

 

• How to Create AdWords Account
• AdWords Dashboard
• Billing in AdWords
• Bidding Strategies
• Understanding CPC, ECPM, CPL, and CPA
• Ad Server Display
• Ad Inventory
• Publishers
• Ad Networks
• Creating your First Marketing Campaign
• Creating Your First Campaign and Understanding its Purpose
• Budget and Bidding
• Account Limits in AdWords
• Ad Rotation and Frequency Capping
• Scheduling- Start and End Date
• Networks and Devices

• Keywords and Adgroups

• Basics of Ad Groups and Keywords
• Types of Keywords- Exact, Broad, Phrase, and Negative
• Keyword and Placement Targeting
• Demographic Bidding (Only Display)
• Quality Score and Its Importance
• Topics and Interest-based Targeting

• Bidding Strategies

• CPC or Cost Per Click Strategy
• CPA or Cost Per Acquisitions Strategy
• CPV or Cost Per View Strategy
• CPM or Cost Per Mile Strategy
• ECPC or Enhanced Cost-Per-Click Strategy
• ROAS or Return on Ads Spend Strategy
• Target Outranking Share and Target Search Page Location Strategy

• Ad Formats and Types

• Text Ads
• Video Ads
• Responsive Image Ads
• Gmail Ads
• Dynamic Ads
• General Purpose Ads
• Lightbox Ads

• Other Targeting Methods

• Remarketing
• Gmail Users Targeting
• Location-based Targeting
• Affinity Audience Targeting
• Contextual Targeting

• Conversions

• A/B testing
• Conversion Tracking Code
• First Click and Last Click Attribution Model
• Time-Decay Attribution Model
• Position-Based Attribution Model
• Linear Attribution Model

The Academy of Digital Marketing (ADM) is one of the finest online and offline education providers located in Noida. They offer quality training.

Question 6) What are some of the necessary skills necessary for a digital marketer to get hired by digital marketing agencies in Kolkata?

Answer 6)

Professionals in digital marketing must first and foremost have excellent writing and communication skills. They must have the ability to provide engaging content that encourages users to return to a website or mobile application. In order to assess the effectiveness of their efforts and decide whether changes are necessary, they will also need to possess good analytical abilities.

Digital marketers must also improve their skills in a range of areas, including as SEO, PPC, content marketing, social media marketing, copywriting, and others.

They should also be knowledgeable about Google Analytics and other marketing tracking technologies. Finally, they must be comfortable working both individually and collaboratively in a team situation.

An alternative worth considering is a career in digital marketing if you have the necessary qualifications and expertise.