Are you looking to stay ahead of the curve in digital marketing with the best courses available? Look no further than Lucknow, one of India’s most vibrant cities and a great hub for top-notch digital marketing training.
Lucknow has a large population of young people, which makes it an ideal market for digital marketing. The city is also well-connected with other parts of India, so it’s easy to get to other cities for work or training.
The scope of digital marketing is vast. It includes all marketing efforts that use electronic channels to reach consumers. That includes email, social media, paid search, and more.
Digital marketing is unique because it can be so personalized. For example, with Facebook Ads you can target people based on their interests, location, age, and more. This level of personalization makes digital marketing an extremely effective way to reach your target audience.
Digital marketing courses in Lucknow are designed to equip marketers with comprehensive skills and contemporary technologies that help them crack competitive challenges most efficiently. Whether you’re a beginner or a seasoned professional, get trained to drive maximum ROI through your next online campaign!
Read on to know more about why choosing these digital marketing courses will fast-track your career growth and make it easier to keep abreast of changes in this ever-evolving industry.
1) Academy of Digital Marketing (ADM)
The Academy of Digital Marketing is the first institution that springs to mind while considering offline or online digital marketing courses in Lucknow. It is made up of qualified professionals with hands-on expertise in digital marketing. As its name implies, the institute offers a comprehensive education-based approach to digital marketing.
If you enrol in ADM, you will have the chance to learn about a variety of 360-degree marketing courses’ Digital Marketing module options.
The Academy of Digital Marketing is open to anyone, regardless of age, who wants to learn or find work. You can enrol with ADM and quickly and simply receive a certification course in digital marketing regardless of your status—student, employee, corporate business owner, etc.
Their digital marketing program strives to cover the bases necessary to soar as a digital marketer from beginning to end. They employ a hands-on method of instruction to assist pupils to comprehend topics and cultivate the ability to problem-solve creatively.
They basically aim to shape people into professionals in digital marketing through their training. Their offer a comprehensive course syllabus by top industry professionals.
The future of education lies in online courses, and both students and businesspeople can benefit from ADM’s comprehensive training sessions. It offers you the perfect platform for knowledge and skills to use digital marketing tactics for your commercial endeavors.
They offer the finest classroom training in the city of Lucknow as well as online digital marketing courses, focusing on crucial skills such as email marketing, pay-per-click, content marketing, social media marketing, inbound marketing, SEO, affiliate marketing, and more.
Work on tools such as:
- SEMrush
- Canva
- ahref
- Facebook ads
- Hubspot
- Google Adwords
- Buzzsumo
- Moz
- Zoho CRM
- Alexa
- Whois Checker
Their digital marketing courses in Lucknow include:
- Search Engine Optimization
- Pay Per Click
- Email Marketing
- Google Analytics
- Email Marketing
- Content Marketing
Highlights of this digital marketing institute in Lucknow:
- Their digital marketing course is extensive and covers everything from the scratch.
- Using online videos, projects, and live sessions, industry professionals and academics curate the best information for students. This institute will help you to become a certified digital marketer.
- They provide training for both newcomers and seasoned workers.
- Their digital marketing course introduces several powerful and trending digital tools.
- ADM offers both regular jobs and remote placement assistance. They also provide job assistance on a one-to-one basis. This includes interview training.
- They have small batches. As a result of which, each student receives personalized attention.
- Courses are designed specifically as per the latest algorithm changes and trends. Their extensive courses cover each and every topic starting from scratch.
- After the course completion, they offer certificates of completion as well as internships at their business unit Tattvam Media and other agencies too.
- They have helped many learners get hired by leading companies.
- Courses are available at an affordable price.
- They offer free digital marketing ebooks.
- Their programme lasts for two months.
- They have flexible class timings (morning and evening batches).
- They offer leading beginner and advanced digital marketing courses.
- Furthermore, if you want to resume your profession after a long time away, you can enroll at this institute and take particular afternoon lessons.
2) Simplilearn
Simplilearn, founded in 2009, is a well-known platform for Digital Training Skills. It focuses on assisting people in acquiring the skills required to prosper in the Digital Economy.
They provide courses in Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science. They have assisted numerous people and businesses get trained and upskilled since their founding in San Francisco, CA.
Because of their practical and applied approach, learners have reported career gains such as promotions and new employment after finishing the programme.
Their digital marketing courses in Lucknow include:
- Mastering SEO, Content Marketing, PPC, and Digital Analytics
- Mastering Social Media, Mobile Marketing, and Digital Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay Per Click (PPC) Program
- Advanced Social Media (With Facebook Blueprint Voucher)
- Digital Marketing Capstone
3) UpGrad
UpGrad, an online higher education organization, offers degrees and certificates in digital marketing as well as other subjects such as IT, accounting, and management from leading universities worldwide.
The program aims to enable working people and students to upskill while continuing to study and work. This course will assist students in developing a grasp of SEO, SMM, and other digital marketing abilities.
Their digital marketing courses in Lucknow include:
- Digital Marketing Landscape
- Digital Channels Deep Dive – I
- Digital Channels Deep Dive – II
- Marketing Analytics and Integrated Strategy
- Capstone Project and e-Commerce Bootcamp
- Specialization in Branding and Communications
- Specialization in Marketing Analytics
- Specialization in Social Media and Content Marketing
- Specialization in Marketing Communications (Focus on PR)
4) Digitrend
Digitrend is a well-known digital marketing institute that provides digital marketing courses in Lucknow.
The primary goal of this institute is to provide practical training to bridge the gap between the industry’s requirement for digital marketers and the qualified talent available. They also provide courses in an online format. Let’s have a peek at their course information.
Their digital marketing courses in Lucknow include:
- Internet Basics & Web Development
- Google Ads Fundamentals
- Google Analytics
- SEO
- Social Media Optimisation
- Photoshop & Infographics
- Content & Inbound Marketing
- Adsense & Affiliate Marketing
- Email Marketing
- Blogging
- YouTube
5) Slide Scope
Slide Scope is a training and software development company. Their mission is to create a highly professional and effective digital media for marketing, trade, technology, educational research, and projects. They offer job-related training for students, job seekers, and new graduates.
They are a group of seasoned and qualified specialists in the field of digital marketing. They offer one of Lucknow’s best digital marketing courses.
Their digital marketing courses in Lucknow include:
- Search Engine Marketing
- Social Media Optimization
- Social Media Marketing
- Content Marketing
- Inbound Marketing
- Influencer Marketing
- Local Business Listings
- Discussion forum management
- Business directory listings
- Classified ad listings
- Google AdWords Ad Setup
- Data Analytics
- Bing and Google Webmasters Tools – Practical Training
- website creation
- Video Marketing
- Email Marketing
- Push Notifications Marketing
- Strategy Planning and Execution for Campaigns
- Introduction to cPanel of hosting
- Graphic Designing
6) LIIM
LIIM is one of the leading colleges in Lucknow for digital marketing training. They offer web marketing classroom training that covers all aspects of online marketing.
They provide quality training and hold sessions on live projects with the assistance of their qualified teachers. They have small batches so that students can receive personalized attention.
Their digital marketing courses in Lucknow include:
- Search Engine Optimization
- Search Engine Marketing
- Keywords Analysis
- Search Engine Algorithms
- Website Analysis
- Competitor Analysis
- Google Analytics
- Google Webmaster
- Google AdWords
- Google Pay Per Click (PPC)
- Blogging
- Email Marketing
- Facebook Advertising
- Linkedin Advertising
- YouTube Video Advertising
- Twitter Ads
- How to Create Campaigns
- How to Create Websites
7) Escalera
Escalera offers classroom training for the best digital marketing courses in Lucknow. Escalera Technologies offers high-quality, hands-on training with real-world project opportunities.
Their staff is comprised of highly trained professionals, and the course curriculum is built with the most recent digital marketing trends in mind. They guarantee their students 100% job placement assistance.
Their digital marketing courses in Lucknow include:
- Digital Marketing Basics
- Basics of Search Engine Optimization
- Search Engine Marketing [SEM]
- Google Analytics for SEO
- Google Webmaster Tools
- Keywords Research and Analysis
- Social Media Marketing [SMM]
- Video Marketing
- Facebook Advertising
- Email Marketing
- LinkedIn Marketing
- Video Marketing using YouTube
- On-Page Optimization
- Twitter Marketing
- Reports and Management
- Shopping Campaign
- Link Building Strategies
8) Promosys Technology
Promosys Technology’s digital marketing training takes an innovative approach.
They also guarantee 100% job placement for specialists. It is one of the finest digital marketing training institutions in Lucknow, offering one of the best digital marketing courses.
Their digital marketing courses in Lucknow include:
- Digital Marketing Overview
- Search Engine Optimization
- Social Media Optimization
- Social Media Marketing
- PPC with Google Adwords
- Inbound Marketing
- Leads & Traffic Generation
- Affiliate Marketing
- Online Reputation Management
- Email marketing
- Bing PPC
- Video Marketing
- Mobile Marketing
- Google Adsense
- Blogging
- WordPress Website
- Content Marketing
- E-Commerce Marketing
- Google Webmaster Tool
- Google Analytics Tool
9) EduPristine
EduPristine, founded in 2007, is an online and offline education company that invites professional digital marketing specialists from all over the world to give the advanced skills required of a digital marketer.
EduPristine, headquartered in the United States, is a subsidiary of Adtalem Global Education (NYSE: ATGE).
Their digital marketing courses in Lucknow include:
- Search Engine Optimization
- Mobile Marketing and Optimization»
- SEM
- Social Media Marketing
- Email Marketing
- Marketing Automation
- Affiliate Marketing
- Funnel Marketing and Growth Hacking
- Web Analytics
- Content Marketing
- Conversion Rate Optimization (CRO)
- Soft Skill Training
10) Knowledge Hut
Knowledge Hut assists professionals from all industries and sectors in developing new skills and applying them in a variety of ways in the global business environment.
Furthermore, the institution provides courses in technology and digital media. The organization also provides high-value training in novel and practical ways.
The organisation stimulates brains and pushes workers to overcome challenges through workshops led by industry experts.
Their digital marketing courses in Lucknow include:
- Introduction to Digital Marketing
- Business strategy and marketing
- Brand strategy
- Marketing Analytics
- Introduction to marketing analytics
- Excel, Statistics and Data Visualization
- Metrics, Sources, and Statistics
- Segmentation, Targeting, and Tracking
- Testing & Experimentation
- Budgeting & Planning
- Presenting & Storytelling
- Mid-course lab
- Acquiring and Engaging Users
- UX Fundamentals & Trends
- Developing a content strategy
- Activation & Retention
- Email Marketing
- Search Marketing
- Social Media Management & Influencer Marketing
- Facebook Advertising
- Twitter, LinkedIn & Display Advertising
- Final Presentations
FAQ
Question 1) Which institute offers the best digital marketing courses in Lucknow?
Answer 1) Lucknow is a great city with a strong economy and is home to a large number of businesses. Additionally, the cost of living in Lucknow is relatively low, which makes it an affordable place to live and work.
The Academy of Digital Marketing is the place to go in Lucknow for comprehensive, cheap digital marketing training. The institute’s comprehensive curriculum covers every aspect of digital marketing, from pay-per-click advertising and search engine optimization to social media and content marketing.
The Academy of Digital Marketing’s instructors is likewise successful professionals who are eager to help students achieve professional success. ADM is the obvious choice for students looking for a top-notch education in digital marketing because of its dedication to high-quality education.
Question 2) What salary as a digital marketer can I expect in Lucknow?
Answer 2) There are many digital marketing courses in Lucknow, and the salaries for digital marketers vary depending on the level of expertise and experience. However, most digital marketing professionals earn a salary between ₹ 2.1 Lakhs to ₹ 4.5 Lakhs annually.
With experience and specialization in a particular area of digital marketing, it is possible to earn a higher salary. For example, those with experience in SEO or social media marketing can expect to earn a higher wage than those without this experience.
3) What is the course duration of digital marketing training in Lucknow?
Answer 3) The duration of a digital marketing course in Lucknow may vary depending on the institute you choose to attend, but it generally ranges from 3-6 months. There are also various short-term courses available which last for around 10-15 days.
Digital marketing is a vast field and so it is important to choose an institute that offers a comprehensive course curriculum. The best institutes will not only teach you the basics of digital marketing but will also help you develop skills in specialized areas like SEO, PPC, social media marketing, email marketing, etc.
4) Is Digital Marketing a good career in Lucknow?
Answer 4) Yes, digital marketing is a good career in Lucknow. There are many good digital marketing courses in Lucknow that will give you the skills you need to be successful in this field.
Digital marketing is a great career choice because it is always growing and changing. As new technologies emerge and new platforms become popular, the field of digital marketing evolves with them. This means that as a digital marketer, you will always be learning new things and keeping up with the latest trends.
Additionally, digital marketing is a great career because it is versatile. You can work in many different industries and settings, and you can use your skills to promote any type of product or service.
5) What topics are widely covered in the course syllabus of digital marketing courses in Lucknow?
Answer 5) A detailed course syllabus of digital marketing courses in Lucknow by the Academy of Digital Marketing (ADM) includes:
SEO Course Modules
- Basics of Search Engines
- Introduction to Search Engines
- How do they work
- Popular Search Engines
- All about Crawlers and Spiders
-
Basics of a Website
- Detailed introduction to HTTP, HTTPS, and FTP
- Registering and Hosting a Website
- Information on Domain Extensions and Sub-Domains
- Basics of HTML
- Keyword Research & Analysis
- Knowledge of Keyword, Keyword Density, and Keyword Proximity
- Various types of Keywords
- Google Trends
- Keywords Research, Optimization, and Analysis
- Google Sandbox Effect
-
On-Page Search Engine Optimization
- Optimization of Meta-Tags and Image
- Creating and Uploading Robots File
- Creating and Uploading HTML and XML Sitemap
- Working with Bold and Italic Tags
- Heading Tags, Anchor Text
- Popular SEO Tools and Plug-ins
- All about Page Rank
- 404 Error Redirects, 301/302 Redirection
- Pre and Post-Website Analysis
-
Off-Page Search Engine Optimization
- Blog Creation and Posting
- Search Engine Submission
- Article Submission
- Image Submission
- Social Bookmarking
- Free Classifieds
-
Google Analytics (G.A.)
- What is Google Analytics?
- Creating and Uploading Google Analytics Code
- Understanding analytics Cookies
- What are Sessions, New and returning users, and Bounce rates?
- E-mail and Conversion Tracking in G.A.
- Dimensions and Metrics, etc.
-
Google Search Console/Webmaster Tool
- Structured Data and Testing Tool
- Search Analytics
- Crawling Errors
- Accelerated Mobile Pages
- International Targeting
Social Media Marketing Course Modules
- An Overview of SMO
- Conversations, Word of Mouth, Relationships, and Transparency
- Working on Social Media Tools
- How to Build your Online Identity?
- Social Media Training on Blogging
- Reasons for Blogging
- What to Blog About?
- Types of Blog Posts
- Learning about the Research Methods for Creating High-Quality Content
- Using Videos for Better Engagement
- Making the Most of Different Social Media Platforms
-
Facebook
- Introduction to Social Media and Facebook
- Importance of Facebook and its Usage
- Basics of Facebook and Features s
- Learning about the Business Benefits of Using Facebook
- Creating a Business Profile on Facebook
- Dos and Don’ts of Creating a Business Account
- Getting your Message Across on Facebook
- How to Build a Brand on Facebook
- Attracting New Customers and Retaining Them
- How to Drive Traffic on your Facebook Page
- How does Twitter Work?
- How to Create an Account on Twitter?
- Learning about Hashtags, Re-Tweets, and Lists
- Managing and Enhancing Twitter using Apps
- How to Post Rich Media on Twitter
-
LinkedIn
- Introduction to LinkedIn
- The Basics and its Advanced and Less Popular Features
- What is its importance in Social Media and Online Business
- How to Plan your LinkedIn Strategy?
- Getting your Message Across LinkedIn
- How to Market yourself and Build your Brand on LinkedIn?
- Creating the Right Profile to Attract New Prospects
- Ways to Increase your Network
- Making the Best Out of LinkedIn Updates Participation
- Using Tools like Recommendations, Endorsements, Messaging, etc.
Email Marketing Course Modules
- Overview of Marketing through emails.
- Introduction to Email Marketing and Advanced Versions
- The Concept of Bulk Email
- Implementation of Email Marketing for Various Purposes
- Advantages of HTML or Plain Text Formats
- Permissions and E-permissions
- Ethics and Frequency of Newsletters
- Introduction marketing through emails strategies
-
Building an Email List
- Ways to Create your Email List
- How to Build Email List using a Website Subscription Form?
- Segmentation of Customers
- Creating Emails for Active Users
- Measuring Email Campaign’s Success
- Introduction to Open Rates, Click-Through-Rates, Conversion Rates, Bounce Rates, and Unsubscribe Rates
- A/B Split Testing, Analyzing Test Results
- Ways to Deal with Spam Filter
- Choosing your Metrics
- How to Keep a Track of Landing Pages?
- Planning your Budget
Pay Per Click (Google Adwords) Course Modules
- How to Create AdWords Account
- AdWords Dashboard
- Billing in AdWords
- Bidding Strategies
- Understanding CPC, ECPM, CPL, and CPA
- Ad Server Display
- Ad Inventory
- Publishers
- Ad Networks
- Creating your First Marketing Campaign
- Creating Your First Campaign and Understanding its Purpose
- Budget and Bidding
- Account Limits in AdWords
- Ad Rotation and Frequency Capping
- Scheduling- Start and End Date
- Networks and Devices
-
Keywords and Adgroups
- Basics of Ad Groups and Keywords
- Types of Keywords- Exact, Broad, Phrase, and Negative
- Keyword and Placement Targeting
- Demographic Bidding (Only Display)
- Quality Score and Its Importance
- Topics and Interest-based Targeting
-
Bidding Strategies
- CPC or Cost Per Click Strategy
- CPA or Cost Per Acquisitions Strategy
- CPV or Cost Per View Strategy
- CPM or Cost Per Mile Strategy
- ECPC or Enhanced Cost-Per-Click Strategy
- ROAS or Return on Ads Spend Strategy
- Target Outranking Share and Target Search Page Location Strategy
-
Ad Formats and Types
- Text Ads
- Video Ads
- Responsive Image Ads
- Gmail Ads
- Dynamic Ads
- General Purpose Ads
- Lightbox Ads
-
Other Targeting Methods
- Remarketing
- Gmail Users Targeting
- Location-based Targeting
- Affinity Audience Targeting
- Contextual Targeting
-
Conversions
- A/B testing
- Conversion Tracking Code
- First Click and Last Click Attribution Model
- Time-Decay Attribution Model
- Position-Based Attribution Model
- Linear Attribution Model
The Academy of Digital Marketing (ADM) is one of the finest online and offline education providers located in Lucknow. They offer quality training.
Nutshell
If you are looking for a digital marketing course in Lucknow, these ten training institutes are the best option. With experienced faculties and up-to-date syllabi, these institutes will not only teach you about current digital marketing trends but also equip you with the skills necessary to be successful in this field.
Digital marketing is a booming domain. In fact, it’s one of the fastest-growing fields in the world. That’s because more and more people are getting online every day, and businesses are realizing that they need to be where their customers are.
That’s why the demand for digital marketing skills is high, and it’s why digital marketing courses are so popular. If you’re interested in a career in digital marketing, now is a great time to get started. There are plenty of good programs available, and the job market is growing rapidly.
The Academy of Digital Marketing offers some of the greatest online and offline digital marketing courses in the country. It is one of the digital marketing educational institutes that assists pupils from many industries. Enroll in ADM if you’re seeking for digital marketing courses in Lucknow that will answer all of your questions and help you gain a thorough understanding of subjects!