Top 7 Digital Marketing Courses in Patiala

“Once you publish something on the internet, it becomes immortal!”

Do you wish to step into the field of digital marketing? Do you want to carve a successful career for yourself into one of the most in-demand skills in today’s job market? Whether you’re looking to start your own business or get a job with a major corporation, chances are that you’ll need at least some digital marketing skills. Here are 10 of the best digital marketing courses in Patiala that will help you learn the ropes

Digital marketing is the right career choice in 2022 and the near future. The digital marketing landscape is constantly changing, which creates ample opportunities for those with the skills and knowledge to stay ahead of the curve. 

As digital marketing budgets have grown over the years, so has the demand for digital marketers. As per research, digital marketing has acquired lion’s share of marketing budgets, which will create even more job opportunities in the field. If you’re looking for a career with plenty of room for growth and opportunity, digital marketing is the way to go.

1) Academy Of Digital Marketing (ADM)

If you are someone who wants to acquire the skillsets of digital marketing thoroughly then you must join the Academy of Digital Marketing. Their course curriculum is highly comprehensive. They teach one of the best digital marketing courses in Patiala to students, professionals, business owners, and everyone else who’s interested in learning digital marketing. 

Their wide range of digital marketing courses will help you get the skills and knowledge you need to succeed in today’s digital world. Some of the skills that you will learn at this digital marketing training institute in Patiala include- email marketing,  pay-per-click, content marketing, social media marketing, inbound marketing, SEO, affiliate marketing, and more.

Their digital marketing courses in Patiala include:

SEO

• Basics of Search Engines
• Introduction to Search Engines
• How do they work
• Popular Search Engines
• All about Crawlers and Spiders
• Visibility on Search Engines

• Basics of a Website

• What is a website? How does it work?
• Detailed introduction to HTTP, HTTPS, and FTP
• Registering and Hosting a Website
• Information on Domain Extensions and Sub-Domains
• Basics of HTML
• Keyword Research & Analysis
• Knowledge of Keyword, Keyword Density, and Keyword Proximity
• Various types of Keywords
• Google Trends
• Keywords Research, Optimization, and Analysis
• Google Sandbox Effect

• On-Page SEO

• Optimization of Meta-Tags and Image
• Creating and Uploading Robots File
• Creating and Uploading HTML and XML Sitemap
• Working with Bold and Italic Tags
• Heading Tags, Anchor Text
• Popular SEO Tools and Plug-ins
• All about Page Rank
• 404 Error Redirects, 301/302 Redirection
• Pre and Post Website Analysis

• Off-Page SEO

• Blog Creation and Posting
• Search Engine Submission
• Article Submission
• Image Submission
• Social Bookmarking
• Free Classifieds

• Google Analytics (G.A.)

• What is Google Analytics?
• Creating and Uploading Google Analytics Code
• Understanding Google Analytics Cookies
• What are Sessions, New and returning users, and Bounce rates?
• E-mail and Conversion Tracking in G.A.
• Dimensions and Metrics, etc.

• Google Search Console/Webmaster Tool

• Structured Data and Testing Tool
• Search Analytics
• Crawling Errors
• Accelerated Mobile Pages
• International Targeting

Social Media Marketing

• An Overview of SMO
• What is Social Media?
• Contribution of Social Media to Business
• Conversations, Word of Mouth, Relationships, and Transparency
• Working on Social Media Tools
• How to Build your Online Identity?
• Social Media Training on Blogging
• Reasons for Blogging
• What to Blog About?
• Types of Blog Posts
• Learning about the Research Methods for Creating High-Quality Content
• Using Videos for Better Engagement
• Making the Most of Different Social Media Platforms

• Facebook

• Introduction to Social Media and Facebook
• Importance of Facebook and its Usage
• Basics of Facebook and Features s
• Learning about the Business Benefits of Using Facebook
• Creating a Business Profile on Facebook
• Dos and Don’ts of Creating a Business Account
• Getting your Message Across on Facebook
• How to Build a Brand on Facebook
• Attracting New Customers and Retaining Them
• How to Drive Traffic on your Facebook Page
• Twitter
• How does Twitter Work?
• How to Create an Account on Twitter?
• Learning about Hashtags, Re-Tweets, and Lists
• Managing and Enhancing Twitter using Apps
• How to Post Rich Media on Twitter

• LinkedIn

• Introduction to LinkedIn
• The Basics and its Advanced and Less Popular Features
• What is its importance in Social Media and Online Business
• How to Plan your LinkedIn Strategy?
• Getting your Message Across LinkedIn
• How to Market yourself and Build your Brand on LinkedIn?
• Creating the Right Profile to Attract New Prospects
• Ways to Increase your Network
• Making the Best Out of LinkedIn Updates Participation
• Using Tools like Recommendations, Endorsements, Messaging, etc.

Email Marketing

• Overview of Email Marketing
• Introduction to Email Marketing and Advanced Versions
• Email Marketing: Fundamentals, Best Practices, and Myths
• The Concept of Bulk Email
• Implementation of Email Marketing for Various Purposes
• Elements of Email Marketing
• Advantages of HTML or Plain Text Formats
• Permissions and E-permissions
• Ethics and Frequency of Newsletters
• Introduction to Email Marketing Strategies

• Building an Email List

• Ways to Create your Email List
• How to Build Email List using a Website Subscription Form?
• Segmentation of Customers
• Creating Emails for Active Users
• Measuring Email Campaign’s Success
• Introduction to Open Rates, Click-Through-Rates, Conversion Rates, Bounce Rates, and Unsubscribe Rates
• A/B Split Testing, Analyzing Test Results
• Ways to Deal with Spam Filter
• Choosing your Metrics
• How to Keep a Track of Landing Pages?
• Planning your Budget

Google AdWords PPC

• How to Create AdWords Account
• AdWords Dashboard
• Billing in AdWords
• Bidding Strategies
• Understanding CPC, ECPM, CPL, and CPA
• Ad Server Display
• Ad Inventory
• Publishers
• Ad Networks
• Advertisers
• Video Ads
• Bumper Ads
• Video Discovery Ads
• Creating your First Marketing Campaign
• Creating Your First Campaign and Understanding its Purpose
• Budget and Bidding
• Account Limits in AdWords
• Ad Rotation and Frequency Capping
• Scheduling- Start and End Date
• Networks and Devices

• Keywords and Adgroups

• Basics of Ad Groups and Keywords
• Types of Keywords- Exact, Broad, Phrase, and Negative
• Keyword and Placement Targeting
• Demographic Bidding (Only Display)
• Quality Score and Its Importance
• Topics and Interest-based Targeting

• Bidding Strategies

• CPC or Cost Per Click Strategy
• CPA or Cost Per Acquisitions Strategy
• CPV or Cost Per View Strategy
• CPM or Cost Per Mile Strategy
• ECPC or Enhanced Cost-Per-Click Strategy
• ROAS or Return on Ads Spend Strategy
• Target Outranking Share and Target Search Page Location Strategy

• Ad Formats and Types

• Text Ads
• Video Ads
• Responsive Image Ads
• Gmail Ads
• Dynamic Ads
• General Purpose Ads
• Lightbox Ads

• Other Targeting Methods

• Remarketing
• Gmail Users Targeting
• Location-based Targeting
• Affinity Audience Targeting
• Contextual Targeting

• Conversions

• A/B testing
• Conversion Tracking Code
• First Click and Last Click Attribution Model
• Time-Decay Attribution Model
• Position-Based Attribution Model
• Linear Attribution Model

Highlights of this digital marketing institute in Patiala:

• ADM offers a free masterclass that teaches people about digital marketing careers and more.
• They conduct practical training sessions.
• Courses are available at an affordable price.
• They offer free digital marketing ebooks.
• The duration of their course is 2 months.
• The Academy of Digital Marketing offers both regular jobs and remote placements. They also offer job assistance on a one-to-one basis. This includes interview training.
• They have small batches. As a result of which, each student receives personalized attention.
• Courses are designed specifically as per the latest algorithm changes and trends. Their extensive courses cover each and every topic starting from scratch.
• After the course completion, they offer certificates of completion as well as internships at their business unit Tattvam Media and other agencies too.
• You can become a qualified Google and Hubspot digital marketer after doing the course from ADM.
• They have flexible class timings (morning and evening batches).
• Furthermore, if you want to resume your profession after a long time away, you can enroll at this institute and take particular afternoon lessons.

2) PIIM

Punjab Institute of Internet Marketing (PIIM) offers good digital marketing courses in Patiala.  This digital marketing training institute was founded in 2009 by Amrinder Singh. They are an ISO-certified institute and have trained over 1350+ trainees across Punjab. They offer digital marketing courses which include modules on SEO, PPC, SMM, Affiliate Marketing, Google Analytics, Google Adwords, Inbound Marketing, and Content Marketing, etc. With experienced faculty and a focus on practical training, PIIM is one of the good digital marketing training institutes in Patiala.

Their digital marketing courses in Patiala include:

• Search Engine Optimisation
• Search Engine Marketing
• Mobile SEO
• Lead Generation
• Inbound Marketing
• Blogging
• Content Marketing
• Affiliate Marketing
• Retention and Engagement
• Growth Hacking
• Conversion Optimisation
• Marketing Strategy

3) Chandigarh Institute of Internet Marketing (CIIM)

The Chandigarh Institute of Internet Marketing (CIIM) is one of Patiala’s well-known digital marketing institutes, founded in 2014 by Mr. Surjeet Thakur. They are also Google AdWords and Analytics certified partners. Students from Chandigarh, Panchkula, and Mohali flock to CIIM’s digital.

One of the key aspects of digital marketing is creating content that will interest your target audience. Not only do you need to create high-quality and SEO-friendly content, but you also need to understand how to get people to engage with it. It is a good idea to make “creating evergreen content” one of your goals.

Their digital marketing courses in Patiala include:

• Search Engine Optimisation
• Content Marketing
• Web Analytics
• Social Media Optimisation
• Search Engine Marketing
• Conversion Optimisation
• Mobile SEO
• Affiliate Marketing
• Blogging + Content Writing

4) EasyWebPlans

Amrinder Singh founded EasyWebPlans, a website development company. They also provide digital marketing courses in Patiala, website development, Android, and IOS development. In the past 8 years, they’ve assisted 7000 clients and 277 students.

Their digital marketing courses in Patiala include:

• Build Site Map
• Inbound and Outbound Marketing
• Affiliate Marketing
• Mobile Marketing
• Search Engine Optimisation
• Pay-Per-Click (PPC)
• E-commerce Marketing
• Infographics Content Marketing
• App Store Optimisation
• Google Analytics
• Digital Marketing Strategy

5) Digital Skill Port

Digital Skill Port is a leading digital marketing course in Patiala. They offer the best digital marketing courses that are very thorough, with both theoretical and practical training. They cater to students, entrepreneurs, marketing professionals, and corporations.

Their digital marketing courses in Patiala include:

• Website Designing and Development
• Introduction to Digital Marketing
• Market Research & Analysis
• How to Target Audience
• Introduction to HTML Structure
• Search Engine Optimisation
• Search Engine Webmaster Tools
• Google Analytics
• Content Writing & Marketing
• E-Commerce Planning & Marketing
• Search Engine Marketing
• Social Media Marketing
• Viral Marketing
• Affiliate Marketing
• Mobile Marketing
• Online Reputation Management

6) Creative-I Technologies

Creative-i Technologies is a well-known institute for teaching web development, web designing, graphic designing, and the best digital marketing course in Patiala. The institute is led by a group of young and experienced professionals from various backgrounds. Their aim is to help their students create impressive resumes in the IT industry.

Their digital marketing courses in Patiala include:

• Search Engine Optimisation
• Google AdWords
• Google Analytics
• Affiliate Marketing
• Mobile Marketing
• Online Marketing Strategy
• Ecommerce Marketing
• Graphic & Video Editing

7) Digital Scholar

In digital scholar, students learn and work individually but also come together as a group to work on projects. Group leaders are appointed to help manage the project. The students come from all over the world with different backgrounds, ages, and industries. The program offers both online and offline classes so that students living outside India can have access to the course

The main focus of the institute is to help its students learn the skills they need to work in the industry. If students have any questions or concerns about what they are learning, the trainers will help them clear up any doubts. The trainers in this institute are always willing to help out students when they need it.

Their digital marketing courses in Patiala include:

• Content Writing
• WordPress Management
• Search Engine Optimization
• Facebook Advertisement
• Search Engine Marketing
• Automation
• Landing Page
• LinkedIn Marketing
• Social Media Management
• Instagram For Business
• Digital Design Mastery

FAQ 

1) Which is the best institute to learn SEO in Patiala?

Answer: The best institute to learn SEO in Patiala is the Academy of Digital marketing. They offer a comprehensive course that covers all aspects of SEO. They also have very experienced and qualified trainers who will help you learn everything you need to know about SEO. After the course completion, they offer internships at Tattvam Media and other companies that help learners gain real-world experience.

Moreover, they deliver one of the best digital marketing courses in Patiala. Apart from SEO, ADM conducts classes on email marketing, PPC, social media marketing, and more.

2) Which city is best for digital marketing?

 

Answer: In India, the most popular job locations for digital marketing students and professionals are Tier I cities including Delhi, Bengaluru, and Mumbai (in that order). But however, it is not convenient for everyone to go and work in these cities. In that case, you can apply for remote jobs from these cities. The companies in these cities work with prestigious clients and use various tools. Doing a job at a reputable firm will not only give you good exposure to tools and strategies but will also add a brand name to your resume. 

ADM helps their learners to get hired at an MNC for remote digital marketing profiles. Through these jobs, learners work on international projects just by sitting at their home, earn a great package and get good exposure too.

3) What skills are required to become a digital marketer in Patiala?

Answer: Some of the basics skills required to become a digital marketer in Patiala include:

• Data Analysis
• Creativity
• Content Creation
• SEO & SEM
• CRM
• Communication Skills
• Social Media Marketing
• Basic Design Skills