If you want your blockchain project to stand out in this competitive industry, a strong SEO strategy is a must. This guide will walk you through the process of creating an SEO strategy for your blockchain project, however, Blockchain SEO has its own challenges from technical jargon to niche audiences.
Blockchain SEO is just different enough from regular SEO that if you don’t do it, your competition will. But the good news is, that most of the same old tactics work. All facets from keyword selection to material cultivation and connection cultivation merit deliberation. Blockchain’s application to SEO warrants exploration.
What is the Use of Blockchain SEO?
Blockchain SEO is the optimization of your website to rank higher on search engines increasing its visibility organically. But here’s the twist, blockchain SEO requires an extensive use of industry-specific terms and content.
You should take into account the user intent of people searching for decentralized solutions and blockchain-based technologies. In other words, it’s a niche within which you really need to understand both search algorithms and user behavior in the world of blockchain.
Why is Blockchain SEO Important?
Your blockchain project depends on credibility, trust, and online visibility. This is especially true when engaging with blockchain experts or the wider public.
Traditional SEO often doesn’t cut it. Search engines treat blockchain-specific content differently. In order to get listed in search engines like Google, you need to prove the credibility of your project which makes SEO and Msp SEO strategies even more important right from the start. The goal is not only to drive traffic but also to educate and build trust with users in a market that is still vastly misunderstood.
Defining Your Target Audience and Keyword Research
Identify the Audience for Your Blockchain Project
Before you start any SEO planning or strategy, first you need to know your target audience. Who are you targeting? Investors? Developers? Experts in blockchain or beginners? This is an important step because it will dictate your content plan, and what keywords and messaging to use.
A blockchain project attracts a technical audience, but it can also attract investors who are not well versed in tech jargon; creating a pitch deck can help present all the necessary data. You can track your audience through Google Analytics and see what they like and how they behave. For example, the pain points for most people are usually either security or decentralization.
Conduct Keyword Research for Blockchain SEO
Keyword research for blockchain projects can be difficult because of the industry’s niche. The first step is to use SEO tools like Google Keyword Planner and look at long-tail keywords that are relevant to your project’s niche, for example, “blockchain gaming”, “smart contracts”, or “DeFi solutions”. You can also do competitor analysis to see what keywords are driving traffic to other successful blockchain projects.
You want to find the terms your audience is using, but also keep in mind your content strategy. Remember to focus on intent-based keywords rather than just keywords that will attract users who want to learn more about or invest in your blockchain project.
On-Page SEO Optimisation for Blockchain Websites
Optimising Meta Tags and Headers
The most important part of your SEO is going to be making sure that search engines understand what you are and how people should use you. Optimize your meta titles and descriptions with appropriate blockchain keywords while using simple enough language to address user queries directly. Your headers (H1, H2) need to do this as well since they help users and search engines understand what’s on your page. Also, keep in mind that each page tells search engines effectively.
SEO-friendly Content for Blockchain Projects
To effectively reach and resonate with your intended readers, content design necessitates judicious consideration. Whether a blog, whitepaper or guide, prioritize relevance, education and engagement tailored to the interests and comprehension of your audience. Avoid obfuscation with obscurity; simplicity sans sacrifice of substance serves clarity of communication. You can sprinkle blockchain-specific terminologies but do not overkill or keyword stuff as you would do more harm than good in your SEO effort.
The content should answer common questions, provide solutions, and build user trust in the system. Break down complex things in an easy-to-understand format so that it can be used by new users as well as experienced users.
Internal Linking for Blockchain Sites
Internal linking helps improve your SEO performance. On your Blockchain site, make sure you link to relevant blog posts, case studies, and whitepapers to keep users engaged and help improve the SEO authority of your page. Internal links also help Google understand the structure of your site and what pages are most important/what topics you cover.
Off-Page SEO Builds Authority for Your Blockchain Project
Backlinks are important for building authority in any industry, and it’s no different with blockchain. However, backlinks are especially important in the blockchain industry because above all else, people need to trust you in this space.
Try to get backlinks from reputable crypto news platforms, blogs, and forums. With the right outreach strategy, you can get your project featured on tech or blockchain-related platforms that improve your SEO and bring a good amount of credibility to your project.
Additionally, leveraging white label SEO services can help streamline your backlink strategy, ensuring high-quality link placements without the need for in-house expertise.
Guest blogging on high-authority blockchain or tech sites is another effective way to get some backlinks. Additionally, it will help you reach a new audience.
Use Social Media and Forums
Blockchain projects sustains in their online communities. Twitter, Reddit, and Bitcointalk can all help with user engagement signals that can boost your SEO. Participate in conversations around blockchain on social media, host an AMA, or partner with influencers in the space. Any engagement on social media can not directly boost your SEO, but it will boost your brand awareness and direct more traffic to your website.
Technical SEO for Blockchain Projects
Improving Site Speed and Mobile Friendliness
Technical as blockchain sites are, speed matters a lot. If a website takes too long to load, people will leave. That’s particularly true for people researching crypto investments or working with blockchain exchanges.Tools exist to evaluate performance and progress. Take for example Google PageSpeed Insights, a resource to gauge loading velocity and visualize optimizations to quicken access. With insight also comes empowerment to elevate the end-user experience. Moreover, your site has to be mobile optimized as an international audience will access your content from different devices.
Securing Blockchain Website Security (HTTPS)
Security is a top concern for anyone using blockchain, so you must use HTTPS. Not only will this secure your site, but it will help build trust, from both users and search engines. Google typically gives a little love to secure sites with SSL certs.
Schema Markup and Structured Data
Schema Markup is an advanced SEO technique that makes search engines understand your blockchain site’s data better. By adding some blockchain-specific structured data, you can show up some additional properties on the search result page to get more targeted traffic.
Measure the SEO Performance of Your Blockchain Project
Once you’ve put your SEO strategy in place, you’ll need to manage the performance of it. There are a number of key performance indicators (KPIs) that can tell you everything from organic traffic to backlink growth about whether your strategy is actually working or not. You will also want to measure specific project KPIs e.g. conversion rates and the like.
Google Analytics and Search Console are a must-have for your SEO tracking. You can use Ahrefs to track how you are ranking for keywords and what backlinks you have for your blockchain project.
Conclusion
An SEO strategy is a necessity in the hyper-competitive world of blockchain. Search engine optimization helps you define your target audience, research the right keywords, optimize your website for those keywords, build up authority, and drive success to your project. Blockchain SEO has to deal with a niche market as well as technical complexities but that’s no reason to shy away from building a tailored strategy that works.