In recent years, social media platforms have evolved into potent instruments for storytelling, community building, and free speech. Instagram is one such platform, and it has seen the emergence of a robust subculture of women who call themselves “Mom Bloggers.”
These “Mom Bloggers” are a group of mothers, who use the app to document their lives, provide guidance on parenting, exhibit their talents, and foster a community of support for other mothers. This article delves into the lives of Mumbai’s Mom Bloggers in India, discussing their influence in the city and how they help other women grow personally and professionally.
Shilpa Saraf Kamdar
She is one of the mom bloggers in India. Also, she is a digital creator and mom influencer recognized for her work in this area. She is often talking about how she is listening to podcasts about parenting. She also frequently works with well-known companies to promote the genuine items and services available on the market that are ideal for children.
- She is a role model to thousands of women in India and is often seen leading workshops for parents on themes such as how to improve as a parent.
- Also, she enjoys cooking and frequently posts recipes for various popular meals throughout India.
- She has a lovely daughter who attends school in Mumbai. Shilpa is Mumbai’s most popular mommy blogger, with over a thousand Instagram followers.
Sneha Tiwari
Sneha is a famous blogger and content creator out of India who is also a mother. The name of her Instagram account is “highstreetmommy”. She has two adorable children, a boy and a girl. She has a considerable following on all of the major social media platforms. Sneha has collaborated with internationally acclaimed brands like Godrej and MyGlam.
- Both Hopscotch and Mybabychakra have featured her as a top parent blogger. In addition, she was named one of India’s Top Mom Influencers. This mother blogger has a sizable following in Mumbai.
- When deciding what’s best for their children, many mothers and parents look to her recommendation. She advocates for mothers to have occupations outside of motherhood. She has over 113,000 followers on Instagram and hopes to motivate millions of moms in the future.
Chandni Bhagat
One of the most popular Indian mom bloggers, Dr. Chandni Bhagat (@mominthebay), is also a child psychologist and mompreneur. She writes about healthy living, exercise, and motherhood on her blog. She has two gorgeous sons, Rajveer and Aryaveer, and is currently based in Bombay.
- Her site covers relevant and helpful topics, including a healthy diet, getting enough sleep, and other must-haves.
- She owns the high-end swimsuit company Beach Bums and the childcare company Jumping Genius and works as a personal coach.
- She frequently collaborates with major brands in her ongoing mission to inspire mothers everywhere. She currently has over 134k followers on Instagram.
Ishna Batra
Ishna Batra juggles her roles as a mother, a social media influencer, a blogger, and a health and fitness fanatic admirably. Her two beautiful children are reflected in her social media handles. Through her travel and lifestyle blogs, she has served as a role model for women worldwide who use social media. She accomplished an important goal by losing the 25 pounds she’d gained after her second pregnancy.
- Ishna’s client list is long and impressive, including household names like Pampers, Amazon, J&J, and dozens more.
- In India, parents and women have a powerful ally in Ishna Batra’s @mammaslifestyle. Her Instagram account has almost 101,000 followers.
Charu Sareen Gujjal
Caring for twins is a breeze for Charu Sareen Gujjal. She feels lucky to have had the opportunity to experience raising twins. She has an Instagram and blog named “The mum sagas.”
- Charu has influenced and continues to inspire many women in India and beyond. She writes a blog that answers readers’ questions about raising children well.
- If you have concerns about your children’s education or nutrition, she is an excellent person to follow on Instagram for advice.
- She has also written two books that have been well-received.
Yuvika Abrol
One of the Mumbai influencers and comedian Yuvika Abrol has over 109k Instagram followers and is one of the few mother influencers in India to appear on national television. She successfully managed her wedding planning company for five years before she decided to try her hand at writing. She dedicated herself to making comedic content on her channel, #AbsoluteBakwasContent, and it has become rather popular. She was chosen as one of the
- Top 5 Mom Bloggers in the US by Proctor & Gamble, whose brand Olay she is featured in a DVC for. She is among India’s 100 Most Powerful Women and was named Parenting Influencer of the Year.
- Google chose her to be an early adopter and spokesman for their goods.
- She is also the director of day-to-day operations for Mumbai Mom Tribe, an organization she co-founded that brings together mothers to provide support and guidance to one another while they raise their children.
Farah
Farah is another mom blogger in an Indian family. In addition to being a doting mother, she is also a lifestyle, fashion, beauty, and mom influencer. She is a digital marketer and publicist located in Mumbai. She is well-known since she frequently gives interviews and has been profiled in prestigious publications.
- In addition, she worked with companies like Nivea, VLCC, and others.
- She has more than 118,000 Instagram followers right now.
Manasi Parekh Gohil
Manasi Parekh Gohil is a famous Indian actress, singer, mommy blogger, and performer. She entered the world on July 10, 1986, in Ahmedabad, India, but now calls Mumbai home. She shot to fame after claiming victory in the singing competition Star Ya Rockstar, shown on Zed TV.
- She also debuted acting in the 2004 television drama Kitni Mast Hai Zindagi. Her husband is the singer Parthiv Gohil.
- They have two children and appear to be living happily ever after. She has more than 892k followers on Instagram right now.
Ishna Batra
Ishna Batra is a mother, a social media influencer, a blogger, and a person who enjoys staying physically healthy. Her two beautiful children are reflected in her social media handles. Through her travel and lifestyle blogs, she has served as a role model for women worldwide who use social media.
- She accomplished an important goal by losing the 25 pounds she’d gained after her second pregnancy.
- Ishna’s client list is long and impressive, including household names like Pampers, Amazon, J&J, and dozens more.
- In India, parents and women have a powerful ally in Ishna Batra’s @mammaslifestyle. Her Instagram account has almost 101,000 followers.
Ritu Taneja
Ritu Rathee Taneja is a famous YouTuber, pilot, and parent blogger. Renowned professional and wife of Gaurav Taneja. She entered the world on November 19, 1990. She supports herself as an actress and as a YouTuber. She earned her Bachelor of Science in Chemistry from Delhi’s St. Stephen’s College. After moving to Gurugram, she enrolled at Blue Bells Model School.
- After launching a YouTube channel with her husband, Gaurav Taneja, Ritu Rathee gained widespread recognition.
- Today, she has millions of Instagram followers, many of them are mothers or women who have found inspiration in her words.
- Despite her busy schedule, she is a terrific mother, as she shares in several interviews and podcasts.
Harpreet Suri
Former corporate climber turned stay-at-home parent and influencer Harpreet Suri. She wears several guises and is a master at juggling. Every day, we learn something new and extraordinary from her Instagram handle.
- She has risen to prominence on social media and was recently named one of the world’s most influential women. She has also grown to prominence as India’s most famous mother blogger.
- A shining example of her success is her role as mentor to Femina Mrs. India. She has been dubbed “The Mom who Rocks Instagram in India” by Viral Bhiyani. Along with Masoom Meenawala and Kusha Kapila, she was named “One of the Women Who Rocks IGTV in India” by Indian Express.
- Her Instagram videos regularly become viral. Her revolutionary approach to parenting has garnered widespread attention online and off.
Rashmi
Mumbai-based mom blogger Rashmi has an MBA in hotel management. She began writing online to record her son’s developmental stages. She has always had a strong desire to write, so it is unsurprising that her debut novel, The Teeth Bugs and the Bunny, was released in December. Rashmi has recently begun do-it-yourself and upcycling projects, which have received acclaim in several Facebook groups.
The Emergence of Mom Bloggers on Instagram
Here are the difficulties moms in Mumbai face and how Instagram helps them get their stories out there.
I. The Influence of Mom Bloggers:
These bloggers’ strong social media followings on Instagram have fostered a community of motherly solidarity. Issues including postpartum depression, work-life balance, and self-care are discussed along with how their material connects with their audience. In addition, we will demonstrate how these bloggers have partnered with neighborhood institutions to improve the quality of life there.
II. How to Build Your Instagram Following:
Here are the strategies used by Mom Bloggers in Mumbai to grow and retain their Instagram followers. We’ll discuss their methods to attract more viewers to their streams, keep existing viewers interested, and expand their fan bases. We will also discuss the importance of authenticity in establishing trust with their audience and their difficulties balancing online and offline lives.
III. How Mumbai Mom Bloggers Make Money:
These Mom Bloggers in Mumbai make money through brand partnerships, sponsored material, and collaborations in this section. We’ll review how they monetize their efforts without betraying their fans’ trust. We’ll also discuss how influencers can make a difference in the marketplace and the value of working together ethically.
IV. Obstacles and Prospects:
These Mom Bloggers in Mumbai experience Instagram face many issues, such as juggling their personal and professional lives and dealing with the constant criticism of having an online presence. The forecast for this powerful group will be discussed, along with possible trends and future expansion opportunities.
How are Mom Bloggers in India taking the Internet by Storm?
Mommy bloggers’ opinions are more heard in the modern media scene. They offer a fresh viewpoint on parenthood and reach a large audience with their views, tips, and stories. These are just a few of the many reasons why mom bloggers rock:
- Community and support are essential for new mothers, for whom motherhood can be a particularly lonely experience. Mom bloggers foster a sense of belonging by documenting challenging and rewarding experiences. They provide a forum where moms may talk to one another and build community. This online community helps parents feel less isolated and gives them a safe place to discuss their experiences openly.
- Mom bloggers have built a reputation for being honest and approachable with their readers. They don’t hold back from discussing the tough times and messy experiences of being mothers. They help other mothers realize they are not alone by being upfront and honest about their struggles.
- Content that is both informative and instructive is commonplace on mommy blogs. They advise mothers on anything from handling tantrums to what diapers to buy. Mom bloggers help other people by sharing their knowledge and experiences so that they can make better choices.
- Diversity and inclusion: Mom bloggers come from all walks of life and all corners of the globe. Having a wide range of characters to choose from is essential for challenging prejudice and fostering acceptance. Mom bloggers are a great way for mothers of various backgrounds to hear about the experiences, struggles, and victories of other mothers. This portrayal contributes to common ground and acceptance among moms.
Impact on Society and Advocacy
Many parent bloggers use their audiences to promote subjects they care about. They provide information on maternal mental health, body acceptance, breastfeeding, etc. Mom bloggers are crucial in bringing about social change and dismantling taboos because of the attention and dialogue they generate.
Motivating and uplifting, mum blogs encourage other mothers to take pride in their experiences and triumphs. They inspire other mothers to follow their dreams by sharing their personal growth experiences, pursuing passions, and juggling numerous roles. Mom bloggers can be inspirational figures because they illustrate that having children does not mean giving up on one’s goals and ambitions.
Mommy bloggers have emerged as a potent online demographic. They help each other, spread knowledge, promote essential issues, encourage one another, and foster a sense of community among mothers. They facilitate mother-to-mother communication, growth, and development by being genuine and approachable. Mom bloggers play a crucial role in parenting, influencing discussions, upending conventions, and giving a voice to women worldwide.
Mommy bloggers: how do they make a living?
1. Joining the ranks of affiliate marketers
Since becoming an Affiliate Marketer calls for no initial capital, many mommy bloggers decide to pursue it. As an Affiliate Marketer, a mom blogger can advertise a wide range of products and make money from each transaction with relatively little initial investment of time or energy. These products include apparel, masks, shoes, diapers, shampoo, powder, toys, parenting books, bedding sets, aprons, etc.
2. Advertisements
A sponsored post is one that you write for a company in exchange for compensation. You can get paid by the manufacturer or retailer for writing reviews of baby goods like clothing and playthings. Having the content produced for you leaves you with the simple task of publishing it.
3. Using Google AdSense for Advertisements
Every blog uses Google Adsense because of the high payouts per click. Once your parent blog has garnered enough traction, you can monetize it by accepting adverts. Google Adsense allows you to profit from targeted advertising.
4. By Compiling a Mailing List
A mother blogger can reach her readers more effectively by collecting email addresses. You may build trust and rapport through consistent contact with your audience and monetize your blog by promoting affiliate links. As a mother, you have a lot on your plate, so to help you stay on top of the current fashion trends, we’ve compiled this great list of the best fashion bloggers in India.
Wrapping up
There is no instruction booklet on the dos and don’ts of parenting. Therefore, it’s significant that mothers write blogs. The advice they give to new parents is invaluable. You can learn how to be the best parent you can be for your kids by reading a wide variety of articles on topics including childcare, motherhood, and parenting. Mom bloggers in Mumbai have started a social media movement, encouraging and uplifting their communities with their posts on Instagram.
Their capacity to meet one another, talk about parenthood, and offer emotional support has changed the face of motherhood forever. These bloggers have built not only personal brands by sharing their experiences but also a supportive community of mothers who learn from and support one another. Mom Bloggers in Mumbai have already significantly influenced Instagram, changing attitudes and standards for the better and giving voice to mothers worldwide.
FAQs
- What sort of salary do mom bloggers make?
Mom bloggers can make anywhere from $3,000 to $15,000.
- In what quantity can we find mommy bloggers?
Many Indian mothers blog about their experiences. Mansi Zaveri, Naiyya Sagi, Dr Hemapriya, Sangeetha Menon, and Ekta Chawla are some of the most popular parent bloggers.
- How do I get my mommy blog off the ground?
If you want to start a blog on becoming a mum, follow these instructions.
- Find your sweet spot.
- Pick an internet hosting company.
- Roll out your style weblog.
- Initiate content production and distribution.
- Acquire more readers by promoting your blog.
- Get serious about blogging for profit.
- What sets apart Mumbai’s mommy bloggers on Instagram?
Answer Mom bloggers in Mumbai provide an intimate look into Mumbai life, culture, and challenges on Instagram.
- Where should I look for “mom bloggers” on Instagram?
You can engage with the authors in various ways, including by following the Instagram profiles they provide, leaving comments and direct messages, and using any other interactive features they may offer.
- Do any of these mommy bloggers provide advice on how to be a good parent?
Most of these bloggers aid other moms by sharing helpful tips and insights from their personal experiences as parents.
- Can I do business with homemakers who maintain their websites?
The answer can be found by looking at specific bloggers’ and companies’ preferences and collaborations. You can check their websites and profiles or use Instagram to contact them directly to see if they have any partnership requirements.
- Do all these mommy bloggers talk about motherhood 100% of the time?
Their primary focus is parenting, but they also frequently write on other themes such as travel, fashion, mental health, and more.