Republic Day celebrates the unity of the nation, which means that reaching the audience at this time is a great opportunity for any brand. Thus, the topics for social media campaigns around Republic Day can be ‘Civic pride,’ ‘Unity in Diversity,’ and ‘Civic Engagement.’ Being creative, there are limitless ways of getting your audience’s attention, ranging from posts containing creativity based on the relation between brand and Indian values to creative quizzes or contests.
It does not matter whether you promote products, share success stories, or just wish your followers well; anything you post on Republic Day is an excellent opportunity to promote your brand and celebrate the spirit of India.
Why Should You Create Stunning Social Media Posts for Republic Day?
Here are the major reasons why you should create stunning social media posts for Republic Day –
1. Connect with Patriotism
On Republic Day, the audience is charged with national spirit and passion, and it would be effective to associate the brand with this feeling.
2. Increase Engagement
Such posts, contests, and giveaways should be made creative concerning Republic Day, as such posts get a better reach due to people’s familiarity with the event.
3. Showcase Cultural Relevance
When and wherever possible, it should be displayed that your brand is consonant with Indian ethos or values.
4. Boost Brand Visibility
Sharing content related to the topics, such as #RepublicDay, #IndiaPride, #UnityInDiversity, etc., will help increase your company’s brand awareness.
5. Encourage Social Responsibility
Leverage the platform to initiate some form of public sensitization regarding civic duties, sustainability practices, or any relevant national agenda, thus asserting your brand loyalty to the nation.
Top Republic Day Social Media Post Ideas for the Fashion Industry
This is the best time to show patriotism by wearing tricolor or traditional Indian dress. Fashion brands can present collections that represent the best Indian tradition and fashion.
After recognizing the best ones, we found that Fabindia scored a goal with a brilliant real-image creative that perfectly reflected the idea of Indian diversification. In the meantime, Peter England went straight to the point, using a slogan to motivate customers to celebrate ‘Freedom in Style’ in their stylish post of Republic Day. With patriotism’s connection to fashion, these campaigns leave a lasting imprint!
Fabindia
Peter England
Top Republic Day Social Media Post Ideas for the Jewellery Industry
Spotlight designs reflect Indian culture and/or cultural diversity. From the original tricolor stones to the classic style, it is time to connect with the station’s soul.
Here, Tanishq dazzled with an exquisite post featuring a diamond necklace that redefines the history of jewelry. A perfect way to blend patriotism with luxury on Republic Day!
Tanishq
Top Republic Day Social Media Post Ideas for the Paint Industry
If you want home decor ideas, consider creating ones associated with the tricolor or India’s rainbow of cultures.
Look what we found stunning on the internet!
Asian Paints did an outstanding job capturing the country’s spirit and tradition in a creative advertisement. Nerolac Paints made everyone emotional with a video that conveyed a masterful message and focused on color combinations and the importance of tricolors. In a colorful and animated video, Nippon Paints took a super modern approach to the tricolors.
Asian Paints
Nerolac Paints
Nippon Paints
Top Republic Day Social Media Post Ideas for the Automotive Industry
Share patriotic campaigns about travelling to popular Indian locations or reserving vehicles on Republic Day.
While Maruti Suzuki shared a flashy tricolor photograph and Hyundai shared a pre-owned car carnival, Tata Motors Group went for a ‘green caravan’ in the Indian landscape. National pride is well-represented in these creative campaigns, making them a perfect match with brand values.
Maruti Suzuki
Hyundai
Tata Motors Group
Top Republic Day Social Media Post Ideas for the Banking Industry
Post about investment plans, saving schemes, or other national development efforts to promote financial freedom on Republic Day.
In the banking industry, we found that SBI Bank focused on financial liberty, HDFC on banking with no branch in sight, and Axis Bank asked users, #WhereIsYourIndia? These posts are unique, with aspects of patriotism, female power, and new inventions.
SBI Bank
HDFC Bank
Axis Bank
Top Republic Day Social Media Post Ideas for the E-commerce Industry
Ring in India’s spirit of unity and diversity by incorporating special Republic Day deals, products sold with products in the color of the flag, or customer participation ideas.
When we searched for the e-commerce industry, we saw Amazon posted news of an Amazon Republic Day sale for sports, fitness, and essentials in the outdoors, Flipkart shared specific furniture offers, and Myntra’s video by House of Pataodi prompted consumers to celebrate the day in color. These posts are great as they can include festivities and sales in unique ways!
Amazon
Flipkart
Myntra
Top Republic Day Social Media Post Ideas for the Food & Beverages Industry
Post recipes, menus, or hampers that show offers, sales, tricolor food or other patriotic regional cuisines of India.
In F&B industry, Parle-G left a sincere message of love to India, Britannia Winkin Cow wittingly published an invitating animation for the shakes and there stunning pic of Nestle with fondness of youth which was posted from Indiatrotters. Oh, such attitudes of these campaigns are patriotically complemented with delicious moments!
Parle-G
Britannia Winkin Cow
Nestle
Top Republic Day Social Media Post Ideas for the Aviation Industry
You can post messages about patriotism, say on traveling to the blue skies, amazing offers on flights, or India’s journey of flying high.
Air India paid tribute to defense personnel while it rolled out fare special fares for defense personnel, soaring high with a post featuring two jet planes saluting; Vistara began the Republic Day celebrations by revealing attractive offers. Indeed, these posts merge patriotism with an offer that seems to have flown high.
Air India
Indigo
Vistara
Best Hashtags to Use for Republic Day
#republicday #india #republicdayindia #happyrepublicday #january #indian #indianarmy #jaihind #republicdaycelebration #republicdayparade #instagram #republic #photography #indianrepublicday #love #freedom #republicdayofindia #republicdayspecial #national #proudindian #instagood #indianflag #patriots #trending #photos #bharat #photoshop #republicdaywishes #independenceday #delhi
Frequently Asked Questions
- Why is the Republic Day good for social media marketing?
For marketers, creating content for Republic Day is interesting because this is a time when people feel especially united and proud of their country.
- Which topics regarding Republic Day are good for sharing on social media?
Only concepts like patriotism, multicultural India, going green, and focus on civil values fit best. Other favourable approaches include applying a tricolor part or emphasizing the tradition of India.
- What could fashion brands upload to social media on Republic Day?
Fashion brands can always post to-die-for outfits in shades of blue, white, and green, or Indian wear, or even run a competition for their followers by posting a ‘show us your patriotism’ image.
- What special ideas can fit in celebrating the Food and beverages industries on Republic Day?
Contribute recipes for dishes in tricolor or share recipes of regional Indian food or add a special Republic Day hamper that tells about India’s spirit.
- How different business selling products that are not patriotic such as shoes and paint can participate in celebrations of Republic Day?
Shoe brands can use the parade to produce tricolor shoe models or tell comfort stories of parade performers, paint brands can remind people of patriotism, paint their houses in tricolor, or share suitable color themes.
- Which hashtags should be used for Republic Day social media promotions?
Popular hashtags are #RepublicDay, #IndiaPride, #UnityInDiversity, #TricolorLove, and #IndiaAtHeart, which help to gain more traffic to your post.
- What can we learn about Republic Day, and how are e-commerce brands associated with this day can benefit most from it?
There are many ways for e-commerce companies to celebrate Republic Day, such as setting up Republic Day specials, selling discounts, or even holding competitions on social media.
- Why should campaigns be in parity with those of national values on Republic Day?
Establishing synergy to national values demonstrates the brands’ cultural and social relevance in ensuring a better and more meaningful relationship with the intended target group.