Social Media Optimization Course in Pune
Dreaming of a career in Social Media? Then opting for a Social Media Optimization course can benefit you. At the Academy of Digital Marketing which offers all kinds of digital marketing courses in Pune, you can enroll yourself to learn more about SMO in-depth and boost your career in digital marketing.
Introduction to Social Media Optimization Course
Social media is a part of SEO and one of the best platforms to reach potential customers. And this is why many businesses today are looking to use SMO or Social Media Optimization as a strategy to maximize their reach online and build brand value.
SMO is the next wave which is creating several job opportunities in the field of digital marketing. If you want to take it up as a career, you need to go through professional training.
After you enroll yourself in this course, you will learn about the basics of SMO, its types, strategies and how to develop them, implementation, and its various tools.
Students are taught how to create comprehensive digital marketing campaign strategies for starting, promoting, running, and evaluating an online firm.
Why Social Media Optimization is so Important?
Social media optimization is a strategy used by companies to increase their product awareness, and brand value, and reach the target audience. It helps them drive traffic using Facebook, Instagram, YouTube, Google Plus, and other social media platforms.
Posting relevant, unique, and high-quality content (in form of blogs, videos, etc.) on these channels drives engagement and maximizes the chances of sharing by the users. Because when people share your content in their network, it reaches more people, ensuring you achieve a strong presence on the web and add a new audience to your existing database. This can further improve your ranking and lead to increased sales which is your primary motive.
Online marketing is all about growing brand awareness and getting noticed amongst competitors and SMO is the most effective way to achieve this. If you want to reach your business goals, it is very important that you integrate SMO into your marketing strategy.
Having extensive knowledge about SMO can help you in discovering your social media plan and implementing it in the right way to get the desired ROI.
Therefore, businesses are also looking for social media marketers that can give them these benefits.
Social Media Optimization (SMO) can help a business in a way that:
- Increase your following more quickly.
- Deepen your understanding of your audience.
- Amplify brand recognition via social media
- Boost the calibre of the leads you get through social media.
- Increase sales of your goods and services by using social media.
- Boost the percentage of engagement.
Career Opportunities for Social Media Manager
With a majority of businesses going online, the demand for SMO experts is on a rise. If you are planning to opt for this course or have just completed the training, you can explore the various roles offered by companies in diverse industries. Some of them are listed below:
Another reason why many people aspire to make a career in social media is that the pay scale is good. Most organizations offer a minimum of 2.4 lacs per annum to fresh candidates. Depending on your knowledge and expertise, you can expect much more than this.
- SMO Analyst
- Digital Marketing Analyst
- Internet Marketing Consultant
- Social Media Expert
- Online Marketing Manager
Features of Social Media Optimization (SMO) Course
When you enroll in the SMO course- one of the popular digital marketing courses in Pune with the Academy of Digital Marketing.
- Affordable and top-class education
- Training from industry experts with a rich experience of over 5 years
- Knowledge through theory and practical sessions
- Chance to work on live projects to enhance your knowledge
- 100% assistance in job placement through our big network of companies and agencies looking for professionals
- Flexible batch timings and personal attention to every student
Topics covered during the training
Here is a detailed syllabus of the social media optimization course in Pune:
An Overview of SMO
- What is Social Media?
- Contribution of Social Media to Business
- Conversations, Word of Mouth, Relationships, and Transparency
- Working on Social Media Tools
- How to Build your Online Identity
Social Media Training on Blogging
- Reasons for Blogging
- What to Blog About?
- Types of Blog Posts
- Learning about the Research Methods for Creating High-Quality Content
- Using Videos for Better Engagement
- Making the Most of Different Social Media Platforms
- Introduction to Social Media and Facebook
- Importance of Facebook and its Usage
- Basics of Facebook and Features s
- Learning about the Business Benefits of Using Facebook
- Creating a Business Profile on Facebook
- Dos and Don’ts of Creating a Business Account
- Getting your Message Across on Facebook
- How to Build a Brand on Facebook?
- Attracting New Customers and Retaining Them
- How to Drive Traffic on your Facebook Page?
- How does Twitter Work?
- How to Create an Account on Twitter?
- Learning about Hashtags, Re-Tweets, and Lists
- Managing and Enhancing Twitter Using Apps
- How to Post Rich Media on Twitter?
- Introduction to LinkedIn
- The Basics and its Advanced and Less Popular Features
- What is its importance in Social Media and Online Business?
- How to Plan your LinkedIn Strategy?
- Getting your Message Across LinkedIn
- How to Market Yourself and Build your Brand on LinkedIn?
- Creating the Right Profile to Attract New Prospects
- Ways to Increase your Network
- Making the Best Out of LinkedIn Updates
- Establishing your Own Groups and Enhancing your Participation
- Using Tools like Recommendations, Endorsements, Messaging, etc.
YouTube
- Introduction to YouTube
- How to Create a YouTube Channel and Optimize It?
- How to Increase the Number of Views and Subscribers on YouTube?
- Annotations, Associate Websites, and Rich Cards