Complete SWOT Analysis of Dabur India in 2024

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Dabur India is a well-known brand in the international foods and ayurvedic industry. The company has a strong expertise of more than twelve decades in the Ayurvedic landscape. Dabur India is one of the biggest natural Health Care companies worldwide with a wide product range of more than 200+ ayurvedic and herbal items. 

It is worth thinking about how Dabur must have captured a massive portion of the market. The primary thing that led the company to a successful campus is its digital marketing strategies. 

Dabur India Logo

Dabur India is basically a customer items corporation in India which was established in 1884. SK Burman established the company in Ghaziabad, Uttar Pradesh. The company manufactures outstanding ayurvedic medicinal drugs as well as herbal commodities.

The company achieved 60% of cells from the pattern care enterprise. However the rest approximately 11% from the meals companies and the rest from the global enterprise units. 

On the global level, Dabur has a huge reach and is widely available in more than 100 + countries. As per the recent survey overseas revenue of the company is calculated to be approximately 30% of the complete turnover. 

Dabur India at a Glance

Present CEO   Mr. Mohit Malhotra
Year of Establishment  1884
Annual Revenue (as of FY24) Rs. 12,404.01 crore
Net Profit (as of FY24) Rs. 1,843 crore
Origin  Ghaziabad, Uttar Pradesh
Type of Company  FMCG 
Total no. of employees 7,500
Total assets (as of FY24) Rs. 15,123 crore

SWOT Analysis of Dabur India

SWOT Analysis of Dabur India

SWOT analysis is a crucial process used by the company to check its competitive position and to generate strategies as well as plans. It is also essential to achieve the organization’s objective in a systematic way. Let us now see the suit analysis of Dabur India in detail. 

Strengths of Dabur 

Below are the strengths of Dabur –

  • Domestic presence

Since its inception in 1884, the company has gained a huge market share and spearheaded the Indian market with its outstanding ayurvedic and herbal products. The company holds great expertise in the Indian market history. 

  • Great website 

Dabur has a well-connected website that attracts a huge quantity of site visitors as well as offers on e-commerce. 

  • Reduced prices 

Dabur products are very economical in price. This is why the producers can manufacture the products as per the given budget and may also merchandise at lower prices within the market. 

  • Huge market share 

Dabur India has a very excellent share within the market and it is predicted to be on the top of its components. 

Weaknesses of Dabur 

Dabur India holds some weaknesses including rules, regulations, duplicity, etc. 

  • Stringent regulations 

The Government of India poses very extraordinary rules from the Western international. As per the real fruit juice is banned at some standards in breakfast. 

  • Duplicate products 

Numerous unbranded as well as duplicate products are getting sold under the brand name. 

  • Global competitors 

Dabur has intense competition from local brands but also competes with international players like Colgate in the toothpaste segment. 

  • Minimised merchandise 

Dabur is no longer directed at elevating its merchandise through local stores. 

  • Soft drinks market 

The real fruit juices of the Dabur brand are excellent in quality when compared to aerated drinks like Pepsi or Coca-Cola. 

Opportunities for Dabur 

  • Yoga and Ayurveda 

Today yoga and the Hindu lifestyle are receiving high demand due to their power to elevate the lifestyle of humans. This has given a huge spike to the manufacturing of ayurvedic medicinal drugs like Himalayas, Dabur, etc. The company can penetrate into this market across the globe and can elevate its profit margins. 

  • Health campaigns

Due to modernization and the consumption of instant food, an unhealthy lifestyle can be seen and people are changing their minds and are inclined towards ayurvedic medicines as well as supplements like Hajmola, Chyawanprash, etc. This gives a huge opportunity for Dabur to enter into this market. 

  • Global demand 

Dabur products have a high demand in foreign markets as well which gives an excellent opportunity for the company to increase its revenue. 

  • Ayurvedic beverages 

Expanding the product line and bringing ayurvedic beverages into the market may boost the sales of Dabur India to a greater extent. 

Threats to Dabur

Below mentioned are the threats to Dabur. 

  • Intense competition 

Dabur faces severe competition from giant MNCs like Hindustan Unilever, Patanjali, ITC, etc. in the Indian market as well as in the global market. 

  • Diverse portfolio 

Dabur grabs customer attention by offering different products that may also prove a threat to the brand as a lot of duplicate products are getting sold under the brand name. 

  • Presence of local players 

As the trend of ayurvedic medicines and supplements is at its peak a number of local brands may also penetrate the market proving a threat to Dabur India. 

Top Competitors of Dabur 

Here are the top 5 competitors of Dabur –

  • Hindustan Unilever Limited: It is a big player in the FMCG sector in India and offers a wide range of beverage, food, and personal care products. The company competes directly with Dabur India in FMCG and food products. 
  • Emami Limited: This is another giant player in India and competes with Dabur in segments like healthcare and personal care. 
  • Marico Limited: Marico has popular brands like Saffola, Parachute, etc. It competes directly with Dabur in hair care, skin care, and many more segments. 
  • Godrej Consumer Products Limited: The company offers a wide range of products in the personal care, home care, and hair care segments. 
  • Patanjali: Patanjali offers a wide array of Ayurvedic and natural products and competes directly with Dabur in FMCG, Ayurveda & herbal products. 


Dabur is definitely the biggest provider of Ayurvedic and FMCG products in India. The company also has a global reach. 

The company has been consistently boosting customers with innovative ayurvedic drugs and FMCG products. As per the feedback of its customers, Dabur offers 100% herbal products only which has brought a huge demand to the brand among its customers. This has also grown the new customer base of the company. 

To achieve inevitable success in the future Dabur India should convert its weaknesses into strengths and should also focus on the threats as well as opportunities that may bring a new way for profitable margins and greater revenue.