You are choosing one of the most booming and in-demand careers.
In this blog, we will discuss everything you must know about before getting started with a career in digital marketing.
Digital/Online/Internet Marketing. What is it?
The use of digital platforms and tools to advertise goods and services is referred to as digital marketing.
It encompasses a wide range of activities, including search engine optimization (SEO), content marketing, email marketing, social media marketing, pay-per-click (PPC) advertising, and more.
The goal of digital marketing is to reach and engage customers through the use of digital channels and technologies, and to convert them into customers or clients.
This is done by creating and sharing valuable, relevant, and consistent content with the target audience, and using various techniques to attract and retain customers.
Digital marketing allows businesses to reach and engage with customers in a more targeted and cost-effective way than traditional marketing methods.
It also enables businesses to track the effectiveness of their marketing efforts in real-time and make data-driven decisions to improve their marketing strategies.
Why pursue a profession in digital marketing after graduating from high school?
There are several reasons why pursuing a career in digital marketing after completing 12th grade might be a good choice:
- High demand: Digital marketing is a rapidly growing field, and there is a high demand for skilled professionals who can help businesses reach and engage with customers online.
- Wide range of job opportunities: Digital marketing professionals can work in a variety of roles and industries, including in-house marketing teams, agencies, or as freelancers.
- Flexibility: Digital marketing professionals can work from anywhere with an internet connection, which provides flexibility and the opportunity to work remotely.
- Good earning potential: Digital marketing professionals can earn good salaries, especially those with specialized skills and experience.
- Opportunity for career growth: Digital marketing is a constantly evolving field, and there is always room for growth and advancement for those who are willing to learn and adapt.
Overall, a career in digital marketing can be rewarding and provide many opportunities for personal and professional growth.
Why go for a Digital Marketing Courses After the 12th?
There are several reasons why pursuing a digital marketing course after 12th grade might be a good idea:
- To gain specialized knowledge and skills: Digital marketing courses provide in-depth knowledge and practical skills that are essential for a successful career in the field.
- To stand out in the job market: Employers are often looking for candidates who have specialized knowledge and skills in digital marketing. By completing a digital marketing course, you can demonstrate your commitment to the field and stand out from other job candidates.
- To improve your job prospects: Digital marketing professionals who have completed a course in the field may have better job prospects than those who do not.
- To stay up-to-date with industry trends: Digital marketing is a rapidly evolving field, and it’s important to stay up-to-date with the latest trends and technologies. A digital marketing course can help you stay current and competitive in the job market.
- To build a network: Digital marketing courses often provide opportunities to network with other professionals and experts in the field. This can be beneficial for finding job opportunities and staying connected with the industry.
Overall, completing a digital marketing course after 12th grade can help you gain the knowledge and skills necessary to succeed in the field, improve your job prospects, and stay up-to-date with industry trends.
What does a digital marketer make in India?
The salary of a digital marketer in India can vary based on factors such as the individual’s level of experience, education, skills, location, and the specific industry they are working.
According to data, the average salary for a digital marketer in India is approximately INR 4.5 lakhs per year.
However, it’s important to note that this is just an average and actual salaries may be higher or lower depending on the individual’s qualifications and experience.
Digital marketers with specialized skills or advanced degrees may earn higher salaries, while those with less experience may earn less.
It’s also worth noting that digital marketing professionals who work in larger cities or more developed markets may earn higher salaries than those who work in smaller cities or less developed markets.
Additionally, those who work in industries such as technology, finance, and consulting may earn higher salaries than those who work in other industries.
1) Academy of Digital Marketing (ADM)
The Academy of Digital Marketing is the first institution that springs to mind when considering offline or online digital marketing courses in India. It is made up of qualified professionals with hands-on expertise in digital marketing.
As its name implies, the institute offers a comprehensive education-based approach to digital marketing.
If you enrol in ADM, you will have the chance to learn about a variety of 360-degree marketing courses’ Digital Marketing module options.
The Academy of Digital Marketing is open to anyone, regardless of age, who wants to learn or find work.
You can enrol with ADM and quickly and simply receive a certification course in digital marketing regardless of your status—student, employee, corporate business owner, etc.
Their digital marketing program strives to cover the bases necessary to soar as a digital marketer from beginning to end.
They employ a hands-on method of instruction to assist pupils to comprehend topics and cultivate the ability to problem-solve creatively.
They basically aim to shape people into professionals in digital marketing through their training. Their offer a comprehensive course syllabus by top industry professionals.
The future of education lies in online courses, and both students and businesspeople can benefit from ADM’s comprehensive training sessions. It offers you the perfect platform for knowledge and skills to use digital marketing tactics for your commercial endeavors.
They offer the finest classroom digital marketing courses, focusing on crucial skills such as email marketing, pay-per-click, content marketing, social media marketing, inbound marketing, SEO, affiliate marketing, and more.
Work on tools such as:
- SEMrush
- Canva
- ahref
- Facebook ads
- Hubspot
- Google Adwords
- Buzzsumo
- Moz
- Zoho CRM
- Alexa
- Whois Checker
Their digital marketing courses include:
- Search Engine Optimization
- Pay Per Click
- Email Marketing
- Google Analytics
- Email Marketing
- Content Marketing
Highlights of this digital marketing institute:
- Their digital marketing course is extensive and covers everything from the scratch.
- Using online videos, projects, and live sessions, industry professionals and academics curate the best information for students. This institute will help you to become a certified digital marketer.
- They provide training for both newcomers and seasoned workers.
- Their digital marketing course introduces several powerful and trending digital tools.
- ADM offers both regular jobs and remote placement assistance. They also provide job assistance on a one-to-one basis. This includes interview training.
- They have small batches. As a result of which, each student receives personalized attention.
- Courses are designed specifically as per the latest algorithm changes and trends. Their extensive courses cover each and every topic starting from scratch.
- After the course completion, they offer certificates of completion as well as internships at their business unit Tattvam Media and other agencies too.
- They have helped many learners get hired by leading companies.
- Courses are available at an affordable price.
- They offer free digital marketing ebooks.
- Their programme lasts for two months.
- They have flexible class timings (morning and evening batches).
- They offer leading beginner and advanced digital marketing courses.
- Furthermore, if you want to resume your profession after a long time away, you can enroll at this institute and take particular afternoon lessons.
2) YMCA New Delhi
Since its inception in 1927, the New Delhi YMCA has established itself as a dynamic youth-centric, service-oriented movement in the city of Delhi.
The organizational structure demonstrates a dedication to YMCA principles, best management practises, and, most importantly, the ability to adjust with the times in order to remain relevant.
Human empowerment, unity, and high ethical standards are all goals of the company.
3) LIBA
The Loyola Institute of Business Administration (LIBA) is a top business school founded in 1979 on the campus of Loyola College to develop competent and committed executives who are ethical, principle-centered, and socially responsible, with a global perspective and entrepreneurial spirit.
LIBA is run by Loyola College Society Jesuits, who are well-known for their contributions to higher education.
LIBA stands for quality and ethics, which are trademarks of Jesuit business education, and all of its programmes and activities reflect these two characteristics. LIBA works hard to instill in its pupils the principles of excellence, fairness, honesty, and service to society.
4) Chandigarh University
If you want to pursue your college degree while also taking digital marketing courses after high school, this is the institute for you. It provides an offline undergraduate degree in Digital Marketing and a Bachelor’s in Business Administration (with Honours).
FAQ
1) Which cities in India are called hubs for digital marketing jobs?
Answer 2) There are several cities in India that are considered hubs for digital marketing jobs. Some of the most popular cities for digital marketing professionals include:
- Bangalore: Bangalore, also known as Bengaluru, is the capital of the Indian state of Karnataka. It is a major hub for the tech industry and is home to many digital marketing agencies and companies.
- Mumbai: Mumbai, also known as Bombay, is the capital of the state of Maharashtra and is the financial and commercial capital of India. It is home to many digital marketing agencies and companies, as well as a large number of startups.
- Delhi: Delhi is the capital city of India and is home to a large number of digital marketing agencies and companies. It is also a hub for the tech industry and has a strong startup ecosystem.
- Chennai: Chennai, also known as Madras, is the capital of the state of Tamil Nadu. It is a major hub for the tech industry and is home to many digital marketing agencies and companies.
- Hyderabad: Hyderabad is the capital of the state of Telangana and is a major hub for the tech industry. It is home to many digital marketing agencies and companies, as well as a large number of startups.
Overall, these cities are considered good places to find digital marketing job opportunities due to their strong economies, thriving tech and startup industries, and the presence of many digital marketing agencies and companies.
2) What is the eligibility in India to work as a digital marketer?
Answer 3) There are no specific educational requirements to work as a digital marketer in India. However, most digital marketing professionals have at least a bachelor’s degree in a relevant field such as marketing, business, or computer science. Some digital marketers may also have advanced degrees or specialized training in digital marketing.
In addition to education, digital marketers typically need to have strong written and verbal communication skills, as well as strong analytical and problem-solving skills. They should also be comfortable with technology and have a good understanding of the latest digital marketing trends and techniques.
Experience in the field is also helpful for those looking to work as a digital marketer. Many digital marketers begin their careers in entry-level positions and progress to more advanced positions over time. Some may choose to complete internships or entry-level jobs in order to gain experience and build their skills.
Overall, while there are no specific educational requirements to work as a digital marketer in India, most employers prefer to hire candidates who have a bachelor’s degree and relevant experience in the field.
3) What are the highest-paying digital marketing skills?
Answer 4) There are several high-paying skills in digital marketing that can help professionals command higher salaries and advance their careers:
Search engine optimization (SEO): SEO involves optimizing a website and its content to improve its visibility and ranking in search engine results. SEO professionals who have expertise in keyword research, on-page optimization, and link building can command high salaries.
Pay-per-click (PPC) advertising: PPC advertising involves creating and running paid advertising campaigns on platforms like Google Ads. Professionals with expertise in PPC advertising can command high salaries, especially those with experience in ad copywriting and bid management.
Content marketing: To keep and attract a clearly defined audience, content marketing entails developing and delivering quality, relevant, and consistent information. Professionals with expertise in content marketing, including writing, editing, and content strategy, can command high salaries.
Social media marketing: Social media marketing involves using social media platforms to promote products or services and engage with customers. Professionals with expertise in social media marketing, including strategy development, content creation, and community management, can command high salaries.
Email marketing: Email marketing refers to the use of email to advertise products or services and to develop relationships with customers. Professionals with expertise in email marketing, including email design, segmentation, and automation, can command high salaries.
Overall, these are some of the high-paying skills in digital marketing that can help professionals command higher salaries and advance their careers. It’s important to note that digital marketing is a constantly evolving field, and staying up-to-date with the latest trends and technologies can also be beneficial for professionals looking to increase their earning potential.
Conclusion
It can be a good idea to pursue a digital marketing course after completing 12th grade, depending on your interests and career goals. Digital marketing is a rapidly growing field that involves promoting products or services using digital technologies, such as the internet, social media, and mobile apps. It can be a rewarding career for those who enjoy using technology to connect with customers and promote brands.
If you are interested in marketing, communication, or business, a digital marketing course could be a good fit for you. It can teach you the skills and information you need to work as a social media manager, content marketer, or digital advertising.
However, it’s important to consider all of your options before making a decision. It may be helpful to speak with a career counselor or do some research to understand the different career paths available to you and how a digital marketing course could prepare you for them.
