Google PPC Course in Pune

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Google PPC Course in Pune


The Academy of Digital Marketing is a popular institute that offers full-fledged digital marketing courses in Pune. From SEO Optimization to Paid Marketing, Email Marketing to Mobile Marketing, the courses cover everything that can boost your career in the digital world.

The reason why ADM is considered as one of the top digital marketing institutes in Pune is that the courses available here are specially designed with the experience of managing a digital marketing agency. This makes it a great place to learn and gain knowledge about the industry from highly skilled experts.

Introduction to Google PPC


Let’s first understand what it actually is. Google PPC or Pay Per Click is an advertising technique that helps you advertise on the Google search engine to convey information about your business and reach your target audience. Unlike SEO which is used to improve the ranking organically, PPC is a paid form in which you pay Google for specific keywords in order to display your listings on the top of SERPs.

Google PPC is a powerful and cost-effective tool used by millions of websites around the globe to drive more traffic to the website using paid platforms like Google AdWords, Facebook Ads, etc. It also helps boost sales and builds brand awareness in lesser time.

Importance of Pay Per Click for a Website


Driving traffic to your website might seem like a simple task but it is not. But since Google algorithms consider and reward only high-quality websites with organic rankings, it can take a huge amount of time, cost, and effort. This is where Google Pay Per Click helps to drive traffic and sales faster, allowing you to have complete control over your listing appearing in the SERPs.

If you are using PPC along with SEO techniques, the chances of your website ranking higher will be better. People searching for something specific to buy online get attracted by creative PPC ads. Clicking on them takes the user to the landing page of that particular website which improves the chances of a sale.

Multiple Career Opportunities for PPC Expert


  • Making a career in Google PPC can be highly rewarding and promising as the demand for digital marketing is growing at a fast pace. Today a majority of businesses are focused on building a strong presence over the internet and reaching more and more audiences. Hence, the opportunities are vast because many companies are looking for PPC experts who can drive their business to the next level.
  • If you have a certification in PPC, you can get employed in a digital marketing agency or with a brand. When it comes to the salary package, the average starts from Rs.3 lacs and as the experience gets richer, there are no limitations to it.

Some of the popular career roles for a PPC expert include:


  • PPC Account Manager
  • PPC Specialist
  • PPC Executive
  • Google AdWord Expert
  • Marketing Campaign Manager

Features of Google PPC Course

When you enroll for the Google PPC Course with the Academy of Digital Marketing, the top digital marketing institute in Pune, you get the best learning. Because here:

  • You learn from industry experts having over 5 years of rich experience.
  • You can work on live projects for better exposure.
  • We guarantee 100% assistance in job placement.
  • We have a network of companies and agencies that are searching for experts in the digital marketing field.
  • We offer an affordable fee structure based on the level of course.
  • We offer flexible batch timings.

Topics Covered in Google PPC Course

The Google PPC training course covers the following topics:

Google AdWords PPC


  • How to Create AdWords Account
  • AdWords Dashboard
  • Billing in AdWords
  • Bidding Strategies
  • Understanding CPC, ECPM, CPL, and CPA
Ad Server Display


  • Ad Inventory
  • Publishers
  • Ad Networks
  • Advertisers
Video Ads


  • Bumper Ads
  • Video Discovery Ads
Creating your First Marketing Campaign


  • Creating Your First Campaign and Understanding its Purpose
  • Budget and Bidding
  • Account Limits in AdWords
  • Ad Rotation and Frequency Capping
  • Scheduling- Start and End Date
  • Networks and Devices
Keywords and Adgroups


  • Basics of Ad Groups and Keywords
  • Types of Keywords- Exact, Broad, Phrase, and Negative
  • Keyword and Placement Targeting
  • Demographic Bidding (Only Display)
  • Quality Score and Its Importance
  • Topics and Interest-based Targeting

Bidding Strategies

  • CPC or Cost Per Click Strategy
  • CPA or Cost Per Acquisitions Strategy
  • CPV or Cost Per View Strategy
  • CPM or Cost Per Mile Strategy
  • ECPC or Enhanced Cost-Per-Click Strategy
  • ROAS or Return on Ads Spend Strategy
  • Target Outranking Share and target Search Page Location Strategy
Ad Formats and Types


  • Text Ads
  • Video Ads
  • Responsive Image Ads
  • Gmail Ads
  • Dynamic Ads
  • General Purpose Ads
  • Lightbox Ads
Other Targeting Methods


  • Remarketing
  • Gmail Users Targeting
  • Location-based Targeting
  • Affinity Audience Targeting
  • Contextual Targeting


  • A/B testing
  • Conversion Tracking Code
  • First Click and Last Click Attribution Model
  • Time-Decay Attribution Model
  • Position-Based Attribution Model
  • Linear Attribution Model
Google PPC Course in Pune

Looking for Google PPC Courses in Pune? Academy of Digital Marketing is one of the top PPC Training Institutes with 100% Job Assistance.

Course Provider: Organization

Course Provider Name: Academy of Digital Marketing

Course Provider URL: https://admeducation.com/digital-marketing-courses/google-ppc-course-in-pune/

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