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SEO Course in Pune

Table of Contents

SEO: Understanding the Basics

 

Looking to boost your career in SEO with the best digital marketing courses in Pune? Academy of Digital Marketing is an institute offering a full-fledged digital marketing course that includes SEM, SEO classes in Pune, and other relevant courses tailored as per today’s needs.

SEO: Understanding the Basics

 

SEO or Search Engine Optimization is a technique which is used to improve the visibility of a website organically (non-paid) in SERPs (Search Engine Results Pages) by taking into account the creative as well technical elements. There are two kinds of SEO- On-page and Off-page but the elements used to target each of them vary.

The on-page SEO involves elements that can be applied to your website to rank it better like SEO-friendly content with relevant and high-ranking keywords and meta-title and descriptions. While off-page SEO uses techniques that can be executed outside your website to improve its web ranking like backlinks and social media.

Why is SEO Important for a Website?

 

Integrating SEO into your marketing strategy not only helps in giving structure to your website but also makes it user-friendly. A lot of people search for several things on the internet using different search engines like Google, Yahoo, and Bing out of which Google drives the majority of the web traffic. Hence, if you want your website or content to rank higher in their searches, making it SEO optimized is very important.

Career Opportunities for SEO Experts

 

With more and more businesses going online, the demand for SEO services is growing too, paving the way for a bright and promising future. And if you are seeking a career as an SEO expert in the field of digital marketing, there are various opportunities for you to consider.

  • Search Engine Marketers
  • SEO Manager
  • Digital Marketer
  • Marketing Analyst
  • Marketing Campaign Manager
  • Google Certification
  • Marketing Campaign Manager
  • Social Media Analyst
  • Content Marketers
  • Entrepreneur

Why Choose a Career in SEO?

 

One of the main reasons to make a career in SEO is because of its monetary rewards. You can choose to work as a freelance SEO Optimizer/Consultant alongside working in a firm. In a country like India, the average pay scale of a fresher is somewhere between 1.8 lacs-Rs.4 lacs per annum. Plus, there are other factors that will decide your salary like years of experience, certifications, company size, etc.

Features of an SEO Course in ADM

 

When you take up the SEO courses in Pune at the Academy of Digital Marketing, you will have a great experience while learning because of the following features:

  • ADM has a team of qualified professionals with over 5 years of experience in the industry.
  • Courses are designed pertaining to the requirements of a digital marketing agency.
  • You will get a brilliant exposure working on live projects.
  • Courses include theory and practical like learning and using SEO tools and how to implement them.
  • Flexible batch timings and personal attention to every student.
  • 100% job assistance provided along with interview preparation.
  • This digital marketing institute in Pune aspires to educate 1 million people across the globe through its specialized classroom and online training.

Topics of SEO Course

 

ADM’s course on SEO training in Pune includes the following topics:

Basics of Search Engines

 

  • Introduction to Search Engines
  • How do they work?
  • Popular Search Engines
  • All about Crawlers and Spiders
  • Visibility on Search Engines
Basics of a Website

 

  • What is a website and its working
  • Detailed introduction to HTTP, HTTPS, and FTP
  • Registering and Hosting a Website
  • Information on Domain Extensions and Sub-Domains
  • Basics of HTML
  • org
Keyword Research & Analysis

 

  • Knowledge of Keywords, Keyword Density, and Keyword Proximity
  • Various types of Keywords
  • Google Trends
  • Keyword Research, Optimization, and Analysis
  • Google Sandbox Effect
On-Page SEO

 

  • Optimization of Meta-Tags and Image
  • Creating and Uploading Robots File
  • Creating and Uploading HTML and XML Sitemap
  • Working with Bold and Italic Tags
  • Heading Tags, Anchor Text
  • Popular SEO Tools and Plug-ins
  • All about Page Rank
  • 404 Error Redirects, 301/302 Redirection
  • Pre and Post-Website Analysis
Off-Page SEO

 

  • Blog Creation and Posting
  • Search Engine Submission, Directory Submission
  • Article Submission, Image Submission
  • Press Release Submission
  • Forum Postings
  • Social Bookmarking
  • Free Classifieds
SEO Tools

 

  • SEO Quake Plug-in
  • SEO Moz Software
  • Alexa
  • SEMrush Services
  • Whois Checker
Google Analytics (G.A.)

 

  • What is Google Analytics?
  • Creating and Uploading Google Analytics Code
  • Understanding Google Analytics Cookies
  • What are Sessions, New and returning users, Bounce rate?
  • E-mail and Conversion Tracking in G.A.
  • Dimensions and Metrics, etc.
Google Search Console/Webmaster Tool

 

  • Structured Data and Testing Tool
  • Search Analytics
  • Crawling Errors
  • Accelerated Mobile Pages
  • International Targeting
SEO Course in Pune

Looking to boost your career in SEO with the best digital marketing courses in Pune? Academy of Digital Marketing is an institute offering a full-fledged SEO Courses!

Course Provider: Organization

Course Provider Name: Academy of Digital Marketing

Course Provider URL: https://admeducation.com/

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