SEO Courses in Pune

Search Engine Optimization (SEO) Course to Boost your Digital Marketing Skills

SEO: Understanding the Basics

Looking to boost your career in SEO with the best digital marketing courses in Pune? Academy of Digital Marketing is an institute offering a full-fledged digital marketing course which includes SEM, SEO classes in Pune and other relevant courses tailored as per today’s needs.

learn SEO with ADM

SEO: Understanding the Basics

SEO or Search Engine Optimization is a technique which is used to improve the visibility of a website organically (non-paid) in SERPs (Search Engine Results Pages) by taking into account the creative as well technical elements. There are two kinds of SEO- On-page and Off-page but the elements used to target in each of them vary.

The on-page SEO involves elements that can be applied on your website to rank it better like SEO-friendly content with relevant and high ranking keywords and meta-title and description. While off-page SEO uses techniques that can be executed outside your website to improve its web ranking like backlinks and social media.

Why is SEO Important for a Website?

Integrating SEO into your marketing strategy not only helps in giving a structure to your website but also makes it user-friendly. A lot of people search for several things on the internet using different search engines like Google, Yahoo, and Bing out of which Google drives the majority of the web traffic. Hence, if you want your website or content to rank higher in their searches, making it SEO optimized is very important.


Career Opportunities for SEO Experts

With more and more businesses going online, the demand for SEO services is growing too, paving the way for a bright and promising future. And if you are seeking a career as an SEO expert in the field of digital marketing, there are various opportunities for you to consider.

Topics of SEO Course

ADM’s course on SEO training in Pune includes the following topics:

  • Introduction to Search Engines
  • How do they work
  • Popular Search Engines
  • All about Crawlers and Spiders
  • Visibility on Search Engines
  • What is a website and its working
  • Detailed introduction to HTTP, HTTPS, and FTP
  • Registering and Hosting a Website
  • Information on Domain Extensions and Sub-Domains
  • Basics of HTML
  • org
  • Knowledge of Keyword, Keyword Density, and Keyword Proximity
  • Various types of Keywords
  • Google Trends
  • Keyword Research, Optimization, and Analysis
  • Google Sandbox Effect
  • Optimization of Meta-Tags and Image
  • Creating and Uploading Robots File
  • Creating and Uploading HTML and XML Sitemap
  • Working with Bold and Italic Tags
  • Heading Tags, Anchor Text
  • Popular SEO Tools and Plug-ins
  • All about Page Rank
  • 404 Error Redirects, 301/302 Redirection
  • Pre and Post Website Analysis
  • Blog Creation and Posting
  • Search Engine Submission, Directory Submission
  • Article Submission, Image Submission
  • Press Release Submission
  • Forum Postings
  • Social Bookmarking
  • Free Classifieds
  • SEO Quake Plug-in
  • SEO Moz Software
  • Alexa
  • SEMrush Services
  • Whois Checker
  • What is Google Analytics?
  • Creating and Uploading Google Analytics Code
  • Understanding Google Analytics Cookies
  • What are Sessions, New and returning users, Bounce rate?
  • E-mail and Conversion Tracking in G.A.
  • Dimensions and Metrics, etc.
  • Structured Data and Testing Tool
  • Search Analytics
  • Crawling Errors
  • Accelerated Mobile Pages
  • International Targeting