SEO Courses in Pune
Search Engine Optimization (SEO) Course to Boost your Digital Marketing Skills
SEO: Understanding the Basics
SEO or Search Engine Optimization is a technique which is used to improve the visibility of a website organically (non-paid) in SERPs (Search Engine Results Pages) by taking into account the creative as well technical elements. There are two kinds of SEO- On-page and Off-page but the elements used to target in each of them vary.
The on-page SEO involves elements that can be applied on your website to rank it better like SEO-friendly content with relevant and high ranking keywords and meta-title and description. While off-page SEO uses techniques that can be executed outside your website to improve its web ranking like backlinks and social media.
Career Opportunities for SEO Experts
With more and more businesses going online, the demand for SEO services is growing too, paving the way for a bright and promising future. And if you are seeking a career as an SEO expert in the field of digital marketing, there are various opportunities for you to consider.
One of the main reasons to make a career in SEO is because of its monetary rewards. You can choose to work as a freelance SEO Optimizer/Consultant alongside working in a firm. In a country like India, the average pay scale of a fresher is somewhere between 1.8 lacs-Rs.4 lacs per annum. Plus, there are other factors that will decide your salary like years of experience, certifications, company size, etc.
Topics of SEO Course
ADM’s course on SEO training in Pune includes the following topics:
- Introduction to Search Engines
- How do they work
- Popular Search Engines
- All about Crawlers and Spiders
- Visibility on Search Engines
- What is a website and its working
- Detailed introduction to HTTP, HTTPS, and FTP
- Registering and Hosting a Website
- Information on Domain Extensions and Sub-Domains
- Basics of HTML
- Knowledge of Keyword, Keyword Density, and Keyword Proximity
- Various types of Keywords
- Google Trends
- Keyword Research, Optimization, and Analysis
- Google Sandbox Effect
- Optimization of Meta-Tags and Image
- Creating and Uploading Robots File
- Creating and Uploading HTML and XML Sitemap
- Working with Bold and Italic Tags
- Heading Tags, Anchor Text
- Popular SEO Tools and Plug-ins
- All about Page Rank
- 404 Error Redirects, 301/302 Redirection
- Pre and Post Website Analysis
- Blog Creation and Posting
- Search Engine Submission, Directory Submission
- Article Submission, Image Submission
- Press Release Submission
- Forum Postings
- Social Bookmarking
- Free Classifieds
- SEO Quake Plug-in
- SEO Moz Software
- SEMrush Services
- Whois Checker
- What is Google Analytics?
- Creating and Uploading Google Analytics Code
- Understanding Google Analytics Cookies
- What are Sessions, New and returning users, Bounce rate?
- E-mail and Conversion Tracking in G.A.
- Dimensions and Metrics, etc.
- Structured Data and Testing Tool
- Search Analytics
- Crawling Errors
- Accelerated Mobile Pages
- International Targeting