E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. These are key factors Google uses to evaluate the quality of content.
Demonstrate your expertise by providing high-quality, well-researched, and accurate content. Use knowledgeable authors and cite reliable sources.
Build your authority by gaining recognition in your industry. Earn backlinks from reputable sites, and showcase your credentials and achievements.
Establish trust by ensuring your site is secure, transparent, and user-friendly. Include clear privacy policies and contact information.
Focus on creating valuable, informative, and original content that meets user needs. Avoid thin, duplicate, or low-quality content.
Improve user experience by ensuring fast loading times, mobile-friendliness, and easy navigation. A positive user experience boosts trust and engagement.
Highlight the credentials of your content creators. Include author bios, expertise, and qualifications to establish credibility.
Incorporate trust signals such as customer reviews, testimonials, case studies, and endorsements to build confidence in your brand.
Regularly update your content to keep it current and relevant. Monitor your site's performance and make adjustments to improve E-A-T factors.