How to Increase Instagram Followers in 2025 – Follow These Tips

Instagram is one of the most demanded places that let you connect with friends, upload a silly video of yours, or share vacation photos. Since its establishment, the social media platform has become a powerhouse channel used by brands everywhere to communicate with target customers.

Moreover, Meta’s photo and video-sharing platforms have spearheaded the careers of numerous creators who monetize their brands via the content.

Today, more than 1.5 billion users have their eyes on fresh visual conceptualization and trends on the platform, making it quintessential to gain the attention of most of them. 

Whether you are a small business owner or an entrepreneur, in this blog, you will learn the best tips to Instagram followers increase. You also see why it is necessary to enhance your Instagram followers count. 

Why Is It Necessary to Gain Followers on Instagram? 

Before learning how to increase Instagram followers, you should have a deep understanding of the need to increase the followers. 

Go through the major points shared in this section that will help you understand the necessity to grow your Instagram followers. 

• Great business opportunities 

The more followers you have, the more opportunities you will have. If your brand or products give you increased exposure, then you can observe a larger audience translating into target customers quite easily. Having a large follower count can offer valuable insights about customer behavioural patterns, so that you can also try out new products effectively. 

• Money-making Power 

If you want to get followers on Instagram, you have more chances to monetize your Instagram account. It may become easy for you to make more sales. A number of Instagram monetization features ask you to have approximately 5,000 to 10,000 followers. But if your follower count is higher than this, then other brands will also pay you to collaborate. This way, it becomes easier for them to sell physical products, courses, or other services through the platform as well. 

• Engagement and community 

Instagram followers can become your loyal community instantly. When there are more followers then you will get more comments which indicates that you can engage with the audience and can enhance the content as per the feedback. Additionally a large following base brings different opinions that creates productive discussions and generates collaborative opportunities like partnerships, projects, or campaigns as well. 

• Social Influence 

A large Instagram followers indicates trustworthiness and expertise in you. It brings mouth-publicity as well as press coverage. Instagram accounts with a lot of followers can help bring opinions while driving trends. This all gives a competitive edge to the account and builds greater credibility. 

Best Methods to Increase Instagram Followers in 2025 

Now that you have got to understand the necessity to Instagram followers increase, you should now go through the best methods to increase Instagram followers in 2025 in detail. 

1. Use reels in your content 

Initially, Instagram was a photo-sharing application, but it quickly brought video into its interface. This is your story’s feature. Reels offer more reach to audiences and kids viral very quickly through the Instagram explore page. When we compare Instagram post types then Reels offer 36% more reach. 

To create engaging content for reels, understand these tips –

• Develop unique content 

If you are researching what to post on Instagram then you should start looking for trends on the platform and across the web as well. Start putting your own view on them. This will help you increase the chance of your Reels getting viral.

• Make relatable content 

You can create unpolished videos that perform well and have high production value. 

• Offer knowledge to your audience 

You should focus on finding the balance between entertainment and education in your Reels. You can use how to videos funny viral trends, industry information or any tips. You can also create videos for product demos. 

2. Cross-promotional content

Cross-promotion is a method used to save a lot of resources and time. It is effectively increasing brand awareness and growing the audience base on Instagram. Cross-promoting means posting similar content throughout different social media channels. 

Be it a short-form video or a how-to tutorial, you can increase the reach of your Instagram content by putting it on different platforms. If one of your Facebook or Tik Tok videos goes viral then you can try the same on Instagram that will help you get more followers. 

Instagram reels format can be easily translated to YouTube shorts and Pinterest stories. In case you are cross posting the content, ensure that the preferences in every community is accommodated. 

3. Optimise the Instagram profile 

Instagram users will find your profile on the explore page and will analyse your content. If they are compelled to get more knowledge from your channel then they will go to your profile. This is a very essential step in increasing your followers on Instagram. It may be because a strong brand is a clear signal to target customers and followers. 

Your Instagram bio includes your avatar, content grade, and much more. This feed is the Billboard of your brand. This is the first touch point of your follower. 

So, keep asking yourself if I am taking the full advantage of clicking a link in the bio or not.

Also, analyse if your Instagram bio is using the space intelligently, conveying the right information and tone. 

4. Collaborate with influencers and creators 

Instagram ads can help you reach and partner with influencers to increase trust and credibility. Today, half of the customers make purchases based on influencer recommendations. 

Whenever you are adding friends to the strategy, make sure that the partnership is a perfect fit for your brand and the content is great as well. 

5. Get placed on feature accounts

Particular Instagram accounts are also called feature accounts. Feature accounts create the best content in a particular niche, and most of these accounts have a massive following. 

If you get a chance to get placed on these accounts, then you will have the potential to send new people to view your profile. 

This will help in posting to Instagram followers to a greater extent. There exist some feature accounts for each niche, including pets, travel, fashion, food, photography, etc. 

6. Use Engaging Hashtags 

Your primary goal is to engage current followers and appeal to new followers as well on Instagram. Posting engaging and consistent video content or static photo content will keep your present followers loyal. 

However, in order to attract new followers, you should use hashtags so that your content will show up in search results for users. One of the most common strategies is to use famous Instagram hashtags that your users will search for. These hashtags are quite saturated. 

Another strategy is finding hashtags that are quite relevant to your brand and content. For example, if hashtags with a huge number of uses are relevant to your brand then use that one. But, you should also choose hashtags that are having lower volume but are very much relevant to your niche.

You can use social media hashtags generator tools like Iconosquare to help you find hashtags for your business account. These are paid apps but help you generate relevant hashtags as per the popularity and relevance. 

Another best strategy is to perform competitor research. You should check out the content of your competitors on Instagram. 

Start creating a hashtag list that can be used consistently throughout your content. You can also use hashtags in Instagram Stories or Reels. 

7. Maintain a Strict Schedule for Posting

A systematic approach to your social media content calendar includes studying the user behaviour pattern. It also includes your account performance to see what type of content is working and at what times. There are different social media tools for brands and you can also use built in analytics of Instagram that gives a lot of insights right there. 

Try to analyse the best times to post on Instagram as per the market research. But, you may also see that your audience doesn’t follow this method. So, it is very important to tweak your strategy as per the insights you are getting from the audience. 

In order to automate the on-time posting of your content, think of using a social media scheduling tool that will automatically publish your post. 

8. Grab the Attention of Your Competitor’s Followers 

Your competitor followers should be your primary focus. You can get additional Instagram followers from this list. It is a clear indication that they are quite interested in a brand and product that resembles yours. Most of the common types of engagement on Instagram include following the users, commenting on a post, saving a post, interacting with the Story sticker, using a branded hashtag, or sending a direct message. 

Remember that engaging with your target audience is an amazing way to show that they are open to two way communication and build a strong relationship with friends and customers. Such kind of actions indicate that there is a real human behind the account and these are not bot accounts that may damage the account authenticity.

9. On-Campaign Collaborations with Accounts 

Apart from influencer marketing on Instagram you can collaborate with other brands and creators on campaigns. This way you can create content that will offer mutual benefit. It works best when both of the accounts have some great features to gain like getting access to an audience base that matches the target audience. 

While collaborating with different companies you can choose a brand that is your own but should not be in the direct competition. 

10. Use location tags to compel local followers 

Apart from hashtags you can also make your Instagram content easily discoverable by tagging your location. You can either tag the city or you can tag the venue where the video or photo was taken. 

If you ever try to find the location, you will see that there are a number of stories already tagged by the location. So, this is the best way to surface your content to tourists and locals searching for the right location.

11. Keep Instagram stories in highlights 

Story highlights are one of the major elements of your page. Instagram stories disappear after 24 hours. But, you can extend the content value by keeping them systematic into highlights. 

Story Highlights offers an extra chance for new visitors to visit your page to get a better knowledge of your brand, content, and products.  You can get more Instagram followers if you can instantly get the required information they are looking for. 

12. Request followers through Instagram posts

You can occasionally ask your audience to follow you so that you can get more Instagram followers. In the same method youtubers can ask viewers to follow you for more engaging content. You can start this strategy in your Instagram captions or you can also mention it in the video content. 

Try to use common marketing methods to encourage users to follow. Start telling your audience why they should follow you and what they can expect from your content.

13. Try giveaways 

One of the top methods to increase followers is by implementing a giveaway. Usually, brands and creators ask users to perform more actions in order to follow. The most common giveaway methods include –

• Tag 1 or more friends on the post. 
• Put a comment on the post. 
• Like the giveaway post 
• Following the particular account 
• Fill out an entry form on the brand’s website. 

Any of these actions help you with the Instagram presence. Tagging your friend or known person helps you get a potential new follower which will be done by a trusted recommendation. These kinds of engagements are appreciated by the Instagram algorithm which will again help you in getting more follower reach. 

14. Focus on UGC 

UGC means user generated content. It can be anything like videos, photos , written reviews or audio. It is generated usually about a brand by a customer or a follower. Users generated content gives a human touch to your brand and offers great credibility as it serves a trustworthy review from a genuine customer. It increases purchase confidence of the customers as well. 

Whenever you share a post from a customer, there if you minutes of popularity strengthen their loyalty to the brand, it encourages them to suggest friends and buy again.

15. Go for Instagram Live

Instagram Live is a feature that helps you start a live video for your followers. It is similar to a reel or a story, but it is recorded live and has additional interactive features. These features help you and your audience engage with each other. 

You can also start making money from Instagram Live video with the help of Instagram badges. It is always sensible to save your Instagram Live with a purpose and fresh content in your field. 

16. Focus on Instagram Ads

Now that you have learnt how to build Instagram followers with the number of organic and paid methods. But there is one strategy that is used by a lot of marketers and brands on Instagram. Paid advertisements are an amazing option to get Instagram followers faster. It can be done if your social media strategy has a budget for paid promotion. 

Instagram advertisements are quite accessible through a self-serve platform that helps you set your budgets or goals. These advertisements can help you reach targeted Instagram users with similar interests. They can also be available in locations where you do business. 

17. Get verified on Instagram 

Having the blue check mark that can be seen next to your Instagram account is a sign of credibility. It helps you stand distinctive in search results and get better engagement rates. If you aim to enhance your Instagram growth rate, then getting verified is one of the most essential steps. 

In order to get verified on Instagram, you need to buy a subscription through your profile. There are some eligibility requirements you need to meet. These requirements include adhering to Meta’s minimum activity requirements. 

18. Connect with the audience in stories & comments 

Start engaging with your Instagram audience in order to understand their pain points. Answer their questions and try to get content concepts. 

The most famous Instagram educator for business people believes that speaking to the audience is an underrated strategy for following growth on Instagram. These educators convey that you should not wait for every person to come to you. 

The best hack to get over this is to proactively engage with different people on Instagram who resemble your business type. It is highly recommended that you take the initiative to talk to people, introduce yourself, and learn more about the customers.

It may not be possible to respond to each comment after you start getting thousands of them. But you should at least try your best to answer all the queries. You can reply to the comments from your desktop, mobile, or tablet as well. You can also get active on Instagram stories. You can ask questions, polls, or countdowns as well to understand the audience’s likes or dislikes. 

19. Generate attractive captions 

It is quite attractive to create Instagram captions after you have created the perfect video or static post. For your information Instagram captions have more weight than you think and they’re something that can provoke someone to follow you. So, the best idea here is to not underrate the significance of the right caption.

There are a lot of wellness brands or lifestyle brands as well that do not add common CTAs into their captions. They try to make it unique by either explaining their ingredients or materials used and how their products help resolve particular issues.

Getting More Followers on Instagram isn’t a Cakewalk!

With all the best tips shared above, you can certainly grow your followers on Instagram. But remember, it is not a one-time deal. Keeping the followers’ growth consistent, you need to post high-quality content and stay on top of the social media methodology. 

You may find it a time-consuming or tedious process to manage the engagement planning and posting of the content while tracking it manually. But, it is always recommended to use automated tools that help you reduce your overwork while enhancing productivity! So, waiting for what? Use these special tips to grow your Instagram followers! 

Frequently Asked Questions

• Are Instagram advertisements a nice option for getting more followers? 

Instagram ads can help you get more followers. However, their success depends on different factors, including ad content targeting and your CTA. For ultimate results, Instagram advertisements can be a part of your strategy, including high-quality content and using relevant hashtags.

• Does collaboration with influencers help in increasing the number of followers? 

Definitely yes. Collaborating with influencers can be an outstanding method to get more followers as it develops credibility and trust while also increasing exposure to the target customer base. 

• How can I get more followers on Instagram?

There are a number of ways to buy Instagram followers. Do not go for fake followers or bots that bring no engagement from real Instagram followers. Fake and bot Instagram followers can lead to being banned from Instagram. This means that they can temporarily improve your Instagram content. So it is better that you post high-quality content. 

• Can I get more Instagram followers for free? 

If you wish to see how to increase Instagram followers but you do not have a budget to promote your posts or purchase paid advertisements then there are few methods you can follow. 

You can create your own branded hashtag. You can use hashtags in stories and create Instagram Reels. You can use popular hashtags for your particular brand, product, or photo.