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Popular Types of Digital Marketing and Tips to Properly Harness Them

Table of Contents

Nowadays, a significant portion of all businesses exists online. So their marketing efforts are likewise conducted online.

Marketing conducted via digital means is referred to as digital marketing, and in this post, we will look at some of its popular types and discuss how you can utilize them to boost the popularity of your own business.

Types of Digital Marketing

To list them briefly, here are some of the main types of digital marketing:

  1. Content Marketing
  2. Email marketing
  3. Affiliate Marketing
  4. Mobile Marketing

Since this post is about exploring these various types, we will look at each of them comprehensively to give you a good idea about them…but we will not discuss them for too long.

1. Content Marketing

content-marketing

Content marketing is a type of marketing that involves the creation and distribution of content to a specific audience to promote a particular brand, business, product, or service.

To some people, mentioning content marketing as a separate marketing strategy could be superfluous, considering that almost all the other types of marketing do technically utilize content as well.

But colloquially, content marketing refers to specific activities, including blogging, publishing newsletters, creating and leveraging high-quality product descriptions on online stores, etc.

Here are some of the standard processes involved in content marketing.

  1. Creating and publishing blogs. In blogging, a website publishes posts based on different topics for two purposes: to promote the brand’s offerings and to educate the readers. The latter is the more dominant purpose since blogs must be written to build a readership…which is achievable by giving the readers available information.
  2. Writing and optimizing product descriptions. Properly written and optimized product descriptions can also be an excellent way to market your wares to an online audience. When descriptions are optimized, they get favored by search engines. The SEs can show them in the SERPs when people look for a similar product.
  3. Curating and distributing newsletters. This is a good way to improve brand awareness. Newsletters can be effective for marketing purposes since they are directly sent to readers rather than being put out generally on the Internet.

These are some of the main activities involved in content marketing.

Now, let’s look at some tips that you can follow to harness it properly.

How to use content marketing effectively?

Here are some tips you can follow:

  • When writing content of any kind, be sure to research your audience. This can help you adjust and tailor the content according to the likes and preferences of your readers.
  • Make your content free from all types of errors and mistakes. Since a lot of content exists on the Internet, you need to ensure that rookie blunders don’t undermine the stuff you put out.
  • Make sure your content is engaging. Engagement goes beyond basic writing skills. A complexly crafted piece of content can look boring if it doesn’t have any visual decorations and organization. On the other hand, a couple of gibberish sentences can look aesthetic if they have some fancy effects around them and are arranged nicely.

2. Email Marketing

email-marketing

Email marketing involves sending emails to a group of recipients to enlighten them about a brand, product, or service. Like other marketing methods, email marketing aims to promote a particular offering or company to draw customers/clients.

Just as there are different activities involved in content marketing, there are different types of emails that you can send in an email marketing campaign.

  1. Product release emails. One type of message is sent in an email marketing campaign. Such emails typically contain details about a newly launched product. Since products are not launched every day (well, for most brands), these emails can be somewhat rare and impactful.
  2. Discount emails. These are, in our opinion, the most frequently sent emails. These emails are sent to announce a discount or a price reduction in a particular product/service a brand offers.
  3. Service update emails. These emails are not very common, but they are still a type of marketing message that brands can send to their subscribers. These emails are sent to give an update about a particular service, details such as pricing and privacy policy, etc.

The objective of all these emails is the same as any other marketing effort: to increase the brand’s awareness or its offerings and drive more revenue.

How to use email marketing effectively?

Now, let’s look at some general tips that you can follow to make your email marketing outcomes more positive.

  • When writing an email, be sure to consider your audience and write in a tone and style specifically for them. This can make the email more effective.
  • You should also write in a conversational tone so that the email looks more natural and communicative.
  • You should also keep the words and sentences readable for easy understanding.
  • It’s also a good idea to incorporate colorful visual elements in the emails to make them more impactful.
  • Other than the creation and sending process, a good tip to help you in your email marketing campaign is constantly watching the stats of your emails and using them to adjust your approach.

3. Affiliate Marketing

Affiliate marketing is an approach in which a particular offering is promoted by a third person instead of a commission for each sale. In other words, a person can promote and drive customers towards a product. When these customers purchase the promoted product or service, the affiliate marketer will receive a percentage of the proceeds.

Normally, the person marketing the products utilizes their own platforms, such as a blog or website. Written content is typically used for describe the product in detail, which encourages readers to make the purchase.

The benefit of affiliate marketing is that it is relatively low cost, and it does not require the company itself to engage in the marketing process actively. Rather, they can leave the job to the marketer and engage in any other endeavors.

How to do affiliate marketing properly?

As we’ve done with the ones above, let’s take a look at some tips that you can follow to do affiliate marketing properly. Our tips do not target any particular brand or company whose products are being marketed. Rather, our tips are for the marketers who actually do the promotional stuff.

  1. When writing content for an affiliate marketing program, be sure to write on products/services that you have prior knowledge about. The affiliate marketing content should be written in such a way that shows the person behind it knows their stuff.
  2. Like other marketing material, content written for affiliate marketing purposes should be free of all types of errors and imperfections.
  3. Since the efficacy of affiliate marketing depends on the number of people who read the written content and later make purchases from it, you should try and share the content as much as possible.

4. Mobile Marketing

Mobile marketing is any such advertising activity that is aimed at mobile users. Different activities are included in this type of marketing.

Basically, this type of marketing doesn’t exactly involve a specific action, i.e., blogging or writing copies (as in the case of content marketing). Even if something already existing is simply adjusted to cater to mobile users, it will be called mobile marketing.

Consider the creation and release of a mobile app from a particular company. Since this action would mean promoting or projecting a particular offering to a group of mobile users, it would also get counted as mobile marketing.

Since the steps and activities in mobile marketing are somewhat multifarious and multivalent, we won’t elaborate on them for too long. Rather, we’ll move on to talk about some ways in which you can do it.

What are some ways to do mobile marketing?

  1. Make your website mobile-responsive to ensure mobile user ease. Mobile responsiveness in a website basically refers to its adaptability to smaller devices. When a website is mobile responsive, its elements and design adjust themselves to fit properly on the smaller screen display.
  2. Creating mobile apps and marketing brands via them. Creating a mobile app is a good marketing method, as described above. You can also use apps for direct promotion to point back to a bigger website and lead users to your brand as a whole.
  3. Setting up an SMS marketing campaign. SMS messages are typically sent via mobile devices. You can send promotional marketing messages in the form of SMS to specifically target mobile users.

Useful Tools for Digital Marketing

We’ve looked at all these types of digital marketing, and we’ve also looked at some ways in which you can do them properly. But before we give this post the wrap, we also want to talk about some tools that you can use for the different tasks included in digital marketing.

Although the exact steps and nature of marketing can vary, some of the tasks are common. We will look at some tools that you can use for such tasks.

  1. Ahrefs

Conducting analyses and getting insights into users/audiences is one of the most important steps in every type of marketing. For example, in content marketing, you have to look for popular and trending topics and write blogs on them. In email marketing, you have to do various types of analysis, such as determining the geographical base of your audience, Etc.

Ahrefs is a good tool that you can use for these types of analysis. Although Ahrefs is mostly geared toward SEO, it offers a wealth of information that marketers can constructively utilize for many marketing efforts.

There are different things that you can do with Ahrefs. You can, for one:

  1. Run a Website Audit
  2. Research Keywords
  3. Get New Content Ideas
  4. Backlinks Audit

and so on.

For digital marketing as a whole, Ahrefs can be a little irrelevant. But for specific types of marketing, i.e., SEO and other related content marketing stuff, it can be highly helpful.

  1. Canva

Most content that is used for marketing typically consists of text, along with visuals and graphics. For one, marketing emails consist of colorful visuals (usually representing the theme of the brand) that are used along with the written message. Similarly, blogs often contain images and graphics for illustration/decoration purposes.

Considering how visuals are used in marketing, it’s naturally necessary to have a tool that can help you easily make them.

Canva is a good tool that can be used in this regard. You can use it to make visuals for your marketing efforts without worrying about spending money or hiring experts, etc. The tool can be used for free, albeit with different restrictions on functions, elements, and templates.

You can use it to make things like:

  1. Posters
  2. Banners
  3. Featured images

And so on.

  1. Google Docs

We did just mention above that marketing content usually consists of text and visuals. While the latter can be taken care of with Canva, Google Docs is what you can do for the former.

To write text, you either need to have a text editor or a word processor. Text editors aren’t that convenient since they don’t have as many options as word processors.

Google Docs is a popular word-processing software. It can be accessed for free on the Internet–with offline access available for Google Chrome users. You can use a host of different functions with Google Docs, such as:

  1. Adjusting font color and size
  2. Adjusting formatting elements like indents, line spacing, margins, and so on
  3. Inserting images, clip art, and charts
  4. Adding heading styles for organizing content

and a lot of other stuff.

Whenever you want to write any type of content for marketing purposes – be it blogs, emails, site content, etc. – you can use Google Docs.

  1. Editpad Paraphrasing Tool

EditPad is a hub where you can find various tools for Digital Marketing. One of the tools that is most relevant to digital marketing, especially content marketing, is the paraphrasing tool. The paraphraser by EditPad is one of the top-ranked tools and there’s a reason behind it.

As we all know, content plays a crucial role in digital marketing. So the quality of the content can’t be overlooked. To keep users and readers engaged, you have to provide them with quality content in the proper tone and wording that they can comprehend. Achieving this may be a hard nut to crack, but with the help of AI tools, it’s a task of mere seconds.

AI paraphrasing tool by EditPad can help you achieve the readability factor that you are looking for. You can use this online tool to rewrite your content in a better way. The output will be more compelling with improved readability and better word selection.

It’s a freemium tool that you can use even without signing up, but obviously with certain limitations. In the free version, it offers three rewriting modes i.e., Smooth, Reworder, and Formal. And if you opt for their premium plans, then you will unlock “Fluency,” “Creative,” “Smart,” “Improver,” “Academic,” “Shorten,” and “Randomizer” modes as well.

Each mode rephrases differently, as a different algorithm is working for each mode. You must give EditPad’s Paraphrasing tool a try if you want to excel in digital marketing strategy using quality content.

Conclusion

To boost the effectiveness of your business with digital marketing, you need to understand the various types of marketing. Then, you also need to know the right stuff to do to harness them for your needs properly.

This is what we’ve tried to clear up in the post above.

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