Parle is one of India’s largest selling biscuit manufacturers and it is one of the oldest companies in India.
Let’s now see more about the company’s SWOT analysis and more such details in one go.
About Parle
Parle has headquarters in Mumbai and was established in 1929. It offers simple packaging with great taste. Simplicity has been the major pillar of the company’s success. It is the most favorite biscuit brand among Indian customers and can be easily accessible.
This is the favorite snack every Indian family likes to have for breakfast. Parle G biscuits include great nutritional value and its hygienic standards are overall maintained in the manufacturing units. It is acknowledged for its high level of hygiene. Parle is widely known for its glucose biscuits which are popular by the name of Parle G. The company has been launching different variants of biscuits at economical prices.
Products Offered by Parle
- Parle-G Gold
- Parle-G Chhota Bheem
- Parle-G Oats & Berries
- Parle-G Kismi Cinnamon
- Parle-G Royale
- Parle-G Dark
- Parle-G Cookies
Parle G at a Glance
| Key People | Vijay Chauhan – Chairman and Managing Director
Sharad Chauhan Raj Chauhan Ajay Chauhan |
| Year of Establishment | 1939 |
| Annual Revenue (as of FY24) | $2 billion |
| Total assets (as of FY24) | Rs 21 Cr |
| Net income (as of FY24) | Rs 16,202 crore |
| Origin | Mumbai, Maharashtra, India |
| Total no. of employees | Approx. 50,500 |
SWOT Analysis of Parle G
The SWOT analysis of Parle G includes the strengths, weaknesses, opportunities, and hazards the company faces. It gives a detailed analysis of the company’s growth opportunities in the future.
Strengths of Parle G
Here are the strengths of Parle-G –
Wide distribution network
Parle G is the most widely distributed Indian biscuit and has crossed more than 6000 crore rupees in retail sales a few years back.
India is the major market for Parle biscuits which gives it a high market share. This is the biggest advantage of Parle G as it is the biggest sold biscuit company in India.
Excellent packaging
Parle G is very well known for its packaging and has different variants that can package 10 biscuit packets. It also has small two rupees packaging. In the flooded areas in Mumbai, Parle G was the first brand of biscuits that was distributed due to the small packaging, great glucose content, and simple distribution benefit.
High export value
Parle G is exported to various countries including the US, the UK, Africa, and Europe. This makes the export segment of the brand very sturdy.
Moreover, the total biscuit market of India is majorly covered by Parle with its different products like Parle-G Milano, etc. The Parle G brand has a huge 15% market share in the biscuits segment in India.
Weaknesses of Parle G
Here are the weaknesses of Parle G –
Presence of premium range biscuits
Parle-G lacks the major part which is the premium range biscuits. Parle G is the widest selling biscuit brand across the globe but manufacturing a premium range biscuit will also help the company attract a lot of revenue.
Minimal marketing
The marketing strategy of Parle G is very minimal. The ‘Shaktimaan’ series campaign was the most vibrant marketing thing that happened. Moreover, there have been a few ads that helped the company adopt a majority of its market share. The company may implement less marketing due to cost restrictions.
Manufacturing saturation
Huge distribution requires huge manufacturing which creates a major problem if continuous manufacturing saturation is created. Because of the great demand, Parle G is required to meet domestic as well as International sales requirements.
Opportunities for Parle G
The opportunities for Parle G involves the following –
Improved marketing communications
A big step a company can take is to enhance marketing strategies. It should be something innovative that will help people connect with the brand. And this required a lot of expenses.
Manufacture premium product
Parle G can start a premium range to serve customers in a better way. In short, the company should diversify its product range into two premium manufacturing biscuits.
Collaborations
Parle ji can have collaborations with hospitality or school segments to gear its sales. There are a number of institutions or schools that require breakfast at very low prices and Parle-G can be the major element that may play a major role due to its glucose component. This scenario will help the company achieve increased sales.
Threats to Parle G
The threats to Parle G include –
Stiff competition
The company has severe competition from the big FMCG companies. There are also a number of regional players that ask for a footprint in the market. Moreover, the income of people is rising and they may avoid purchasing Parle G if they can afford to buy other premium biscuits.
Increasing costs
The biggest USP of Parle G is its economical price with good taste. With the increasing cost of manufacturing and distribution, the price of the final product may increase which is a big threat to the brand. If the price increases for Parle G then it will also increase in terms of other biscuit brands.
Saturated market
People may get bored by the taste and they may wish to try new biscuits. Therefore the company is about to reach a saturated market level where everyone will be aware of the test and may wish to try something new.
Top Competitors of Parle G
Here are the top 5 Competitors of Parle G –
- Britannia Industries: It is one of the largest Food companies in India and is one of the biggest competitors to Parle G in the biscuits segment.
- ITC: The brand offers different products and is a competitor of Parle G in the biscuits segment.
- Nestle: Though it is popular for its chocolates and confectionary products, Nestlé is a strong competitor of Parle G in the snacks segment.
- Priyagold: It is another competitor of Parle G offering different biscuit products at economical prices.
- Anmol biscuits: The brand offers a variety of biscuit products at low prices.
Conclusion
Parle is the most successful and oldest company in India. Since its establishment, the services products, and lip-smacking tastes have offered pleasure to all people. The company should change the product variations to sustain in the market and should also introduce some premium range of products to the customers. It should also improvise the marketing strategies for experience in higher sales.