Affiliate marketing has developed in India as one of the best ways through which firms can be grown by entrepreneurs and through which marketers can generate their revenues. As with other strategies such as e-commerce, digital platforms, and the direction of consumers’ online purchasing behavior in 2025, this strategy is also on the rise in the digital marketplace.
The brands, the strategy, the visibility, the traffic, and the profits will be very much affected therefore it really does make a lot of difference when choosing an affiliate marketing company. To help businesses attract the right partners for the advancement in the ‘new normal’ of the digital economy, this article recompiles a new list of the 15 top affiliate marketing companies in India.
What Do You Mean By Affiliate Marketing?
This is a promotion technique that is commonly used by entrepreneurs and other advertisers to join forces with other persons or companies to popularize their products or services. In other words, instead of just earning a fixed amount per month, a prospective affiliate can be paid on a traffic basis, leads, or even sales provided they use the special links assigned to them.
Partners have web pages, blogs, social media, or email lists where they promote products, and they are paid per some activity they perform.
Key Benefits of Affiliate Marketing
Let us now see the major advantages of affiliate marketing in businesses and affiliates.
For Advertisers (Businesses):
- Cost-Effective: Spend only on thriving conversions, reducing upfront marketing expenses.
- Grown Brand Visibility: Access a wider audience via affiliates’ designated networks.
- Performance-Based Outcomes: Concentrate on measurable results, enhancing ROI.
- Key to Diverse Marketing Channels: Leverage numerous promotional tactics used by affiliates.
- Lessened Marketing Threat: Just pay for results and reduce the risk connected with conventional advertising.
For Publishers (Affiliates):
- Agile Income Method: Monetize existing content or platforms without forming products.
- Scalability: Improve yields by stimulating numerous products and services.
- Low Entry Barriers: Start affiliate marketing with minimal assets and technical knowledge.
- Work Flexibility: Decide when and how to advertise products for a great work-life balance.
- Access to Quality Products: Associate with reputed brands, improving credibility with their potential audience.
Revenue Models in Affiliate Marketing
There are several common revenue models in affiliate marketing, including:
- CPC (Cost Per Click): Affiliates get paid any time when the prospects click on the advertising material that the promoters of the advertisements provide.
- CPA (Cost Per Action): When a particular action is performed such as, when a particular target sale or subscription is made, then the affiliate gets paid.
- CPL (Cost Per Lead): Affiliates earn their commission once they have produced a lead, for instance, a user filling out a contact form.
What are the Tips for Selecting the Best Affiliate Marketing Company in India?
To find and get the best affiliate marketing company in India, here are the best tips for you –
Know About The Business Intent
When choosing an affiliate marketing firm, make sure that these services fit the aims and goals of your organization. Whether the client wants to raise brand recognition, make sales, or attract leads that is a key to making the partnership with a firm that can realize the marketing goals in the long-term period.
Compensation Schemes and Brokerage
Compare the commission rates and terms that are available in terms of payment and how often such payments are given by affiliate marketing firms. Reasonable commission terms that include regular payments can be deemed significant to the strong cooperation with the affiliates, which guarantees high results.
Niche Specialization
Always select an affiliate marketing company where the marketing personnel specializes in your type of product/service whether in fashion, technology health, or other related sectors. Experts who have worked in your line of business give you insights that are more profound and appropriate for achieving your marketing goals.
Quality Concerning the Affiliate Network
Network quality and credibility of the affiliated sellers also support the processes and outcomes here. Choose those firms that boast of having large and sundry affiliations with other companies. They assist in contacting numerous consumers through reputable publishers and makers of influential content.
Also read: Top 15 Digital Marketing Companies in India [2025 Updated]
Top 15 Affiliate Marketing Companies in India [2025 Updated]
Now, let’s head towards the understanding of the best affiliate marketing companies in India with its key information.
1. vCommission
vCommission is one of India’s largest affiliate networks that boasts rich experience in performance marketing. It provides various opportunities for business people to get connected with a great network of publishers to advertise their products in different verticals including eCommerce, travel, finance, and many more.
Having more of an emphasis on tangible performance outcomes, vCommission works under such models as CPC, CPA, and CPL, so the business does not pay for clicks but for concrete results. Given the amount of confidence that many people as well as other media outlets have relied on the media, it becomes a preferred channel for any brand that seeks to break new ground and achieve the best returns on investment in the Indian market.
Specialty
Focus on eCommerce travel and finance industries.
Key Clients
2. Admitad India
Admitad is a global affiliate network that operates in India and is famous for using advanced innovative technologies. The platform recruits and engages organizations and affiliates for sales and lead generation across multiple verticals like eCommerce, Travel, and Finance.
Besides, the multi-level affiliate tracking allows full control and easy analysis of the results, while Admitad’s fraud prevention solution reduces the risks of scams in affiliate projects. The emphasis on technological advancement can enable brands to achieve better results and drive greater action and revenue making it a preferred partner of choice for Indian businesses seeking international affiliate marketing solutions.
Specialty
- E-commerce software
- SaaS
Key Clients
- AliExpress
- Booking.com
- Adobe
3. Optimise Media
Optimise Media is one of the world’s performance affiliate marketing companies well acquainted with both the international as well as Indian markets. Qualifying the clients’ affiliate programs offers them a means of making productive quality affiliations. Being a performance-first agency, Optimise Media specializes in customer acquisition through CPA, CPL, and CPS business models.
The company has been providing performance marketing solutions to the Indian market, positioning it as an ideal company to help and assist brands in targeting local audiences in compliance with the globally acceptable standard.
Specialty
- E-commerce
- Finance
- Telecom industries
Key Clients
4. Cuelinks
Cuelinks is a content-based affiliate marketing platform that makes it easier for a publisher and businesses to approach the affiliate marketing system. Cuelinks is designed to be easy to navigate and utilize for the publisher with its user-friendly interface it helps to quickly monetize the content by matching a publisher with an advertiser. It works suitable for almost any business type be it fashion, travel, or e-commerce industry to maximize on-target visibility and enhance conversion rates.
With the information and reports that it provides to businesses, Cuelinks ensures that the business can improve its affiliate marketing to ensure that it has generated as much revenue as possible through effective content and partnerships.
Specialty
- Content monetization
- Niche markets
Key Clients
- Tata Cliq
- Ajio
- Lenskart
5. Avazo India
Avazo India is well a reputed affiliate and performing marketing company that offers relevant solutions for the Indian market. Affiliate marketing is one of the most effective online advertising methods for targeted traffic, so Avazo focuses on developing successful affiliate programs for brands and guiding various businesses, including eCommerce and finance, to increase their revenue.
Their work approach is performance-based and this makes them a little different from other SEO companies where they only get paid for the actual results such as leads and sales. As one of the most recognizable players in the Indian market, Avazo provides companies with a valuable opportunity to develop their sales points and improve their positioning on the market.
Specialty
- Travel Retail
- Finance Industries
Key Clients
- MakeMyTrip
- ICICI Bank
6. DGM India
DGM India deals with affiliate marketing in the digital platform and provides huge solutions that are purely based on performance. The company has been in India for many years serving clients to meet their marketing needs with CPA, CPL, and CPS models.
DGM India’s expertise is focused on bringing solutions that can increase the return on investment every time a new campaign is run while keeping the whole process very accountable. Given that the company has accumulated vast knowledge of the potential of the Indian market, DGM India introduces brands to effective tools and techniques for affiliate marketing.
Specialty
- Lead generation
- E-commerce
- Travel
Key Clients
- Tata Sky
- HDFC Life
- Airtel
7. iCubesWire
iCubesWire is a completely integrated digital marketing agency that provides brands in India with affiliate marketing services. Being a specialist in various areas such as performance marketing, social media, and content marketing, iCubesWire assists businesses in achieving their marketing goals by offering them the right affiliates.
Their platform lets brands create campaigns to get the most of the conversion and ROI targeted on an individual user base, tailored to the Indian market for the proper targeting of the audience. This makes it one of the most popular solutions for growing businesses through affiliate programs.
Specialty
- Performance marketing
- Mobile Marketing
Key Clients
- Flipkart
- Dominos
- OLX
8. Affle India
Affle India provides a mobile-focused internet marketing solution that encompasses affiliate and performance marketing. It is most famous for operations that involve using data analysis techniques to stimulate users to adopt its mobile applications. As a mobile advertising platform, Affle’s affiliate platform enables organizations to reach all mobile users from various sectors, including e-commerce, entertainment, and travel.
As a result of a real-time analytical understanding of consumer behavior and better fraud control, Affle India offers the simplicity and clarity of affiliate marketing. They are a perfect partner for brands interested in reaching mobile users.
Specialty
- Mobile apps
- Gaming
- E-commerce
Key Clients
- Big Basket
- Zomato
- Pepperfry
9. ClickBank India
ClickBank is an international affiliate marketing center that operates in India and has recently arrived, known for digital product promotion. This platform is aimed at providing cooperation between the publishers and the businesses delivering different types of products, such as eBooks, courses, and software.
ClickBank’s interface is easy to navigate and makes sales commissions where businesses get more exposure and coins. Increasing its operations in India, ClickBank allows Indian marketers to leverage the international online products arena.
Specialty
- Digital products
- Software
- Information products
- Key Clients Various global digital product creators.
10. Propeller Ads
Propeller Ads is one of the largest self-service advertising platforms that hold a lot of opportunities for affiliate marketing in India. It lets companies send campaigns through selected platforms, namely display, push, and native. Using much more sophisticated targeting and optimization features, Propeller Ads assists brands extend their outreach to the market and sell more effectively.
Due to its free and open nature, it is an ideal choice for advertisers who are seeking to expand their affiliate marketing business in India’s developing internet market.
Specialty
- Push notifications
- Native ads
- Performance marketing
Key Clients
- Works with global brands and emerging Indian businesses.
11. ShareASale India
ShareASpare is one of the leading affiliate marketing solutions, which is now increasing its activities in India, providing various services to advertisers and publishers. One of ShareASale’s major strengths is its ease of use, and with it, brands can connect with a pool of affiliates to promote their products and services.
The platform’s reporting interface along with its tracking capabilities is suitable for any business to ensure the campaign is on track or not. Due to this ShareASale has become a favorite of affiliate marketing in India and is considered reliable in terms of transparency.
Specialty
- E-commerce fashion and tech
Key Clients
- BigCommerce
- WP Engine
12. ClixGalore India
ClixGalore is a well-developed affiliate marketing network that is still slowly entering the market but has started operating in India. The platform provides vast affiliate programs for various industries that enable businesses to bring affiliates so that they may increase their sales through performance marketing.
Anyone who has attempted to negotiate the tricky realm of affiliate marketing knows that tracking mechanisms and payment solutions remain a transparent and, most importantly, secure system at ClixGalore. ClixGalore’s affiliate marketing service is a great option for businesses in India, for they can depend on it as they generate great revenues.
Specialty
- E-commerce
- Travel
- Finance
Key Clients
- International and Indian businesses looking to scale.
13. Admitad Affiliate India
Admitad Affiliate is an affiliate network that enables organizations in India to acquire all the necessary tools to grow with the help of affiliates. The company provides performance tracking, an anti-fraud system, and flexible reporting so that businesses can manage their affiliate strategies correctly.
An increasing number of partners also increases the network’s ability to attract customers to a particular brand or improve the general marketing efficiency of organizations. Admitad is established as a significant contender for the role of the leading affiliate networks in India due to its focus on innovation and efficiency.
Specialty
- eCommerce
- Education
- SaaS
Key Clients
- EdTech brands
- Indian start-ups
14. Tyroo
Tyroo is both a programmatic and affiliate marketing company that focuses on the mobile platform. It is essentially designed for executing excellent marketing campaigns by adopting the best-targeted techniques and intelligent information.
Tyroo, therefore, remains the ideal partner for any business that intends to get to mobile users in India and other parts of the world. Its affiliate solutions along with programmatic solutions assist the brands to manage their marketing strategies and conversions in the dominating mobile-focused digital world.
Specialty
- Mobile Apps
- Tech Startups
Key Clients
- Zomato
- Uber
- Paytm
15. Rakuten Marketing India
Rakuten Marketing is a paid global affiliate marketing network focused on offering quality leads and conversions in India company. There are several essential tools for tracking and reporting work that allow a brand to connect with a huge number of affiliates. Such a focus on mathematics and fraud concepts helps Rakuten guarantee that companies reach their marketing objectives without compromising on genuine and credible means of marketing.
However, having worldwide experience coupled with a growing focus on the Indian market, Rakuten Marketing can be considered one of the best platforms for businesses to outgrow using affiliate marketing.
Specialty
- E-commerce
- Tech
- Education
Key Clients
- Leading global
- Indian brands
Benefits of Partnering with Affiliate Marketing Companies in India
Here are the top benefits of partnering with affiliate marketing companies in India –
Cost-Effectiveness
The concept of affiliate marketing focuses on paying for results; that is, you only have to pay your affiliate some commission based on the agreed-upon action, such as clicks or purchases. This is advantageous to brands because it helps them regulate their expenditure on ads while at the same time, only funding techniques that work.
Increased Brand Reach
By using affiliate programs that need tremendous numbers of affiliates to sell products, the businesses will gain access to a wider audience. This in turn allows brands to gain a better reach to customers and to penetrate the market more effectively.
Measurable ROI
Affiliate marketing is highly measurable, and businesses are capable of tracking their conversions, number of clicks, and other aspects. It makes it possible to achieve a clear-cut determination of ROI to be able to modify the approaches used to improve the performance.
Fast Growth Potential
Therefore, affiliate marketing can drive business growth, including sectors that are industries such as e-commerce. When teamed with highly affiliated merchants and service providers, businesses are able to expand their services significantly and sell and market their products and services more effectively within a relatively short time span.
Tips for Maximizing Success with Affiliate Marketing
The excellent tips for maximizing success with affiliate marketing involves the following –
Make the Right Choices for Affiliate Partners
However, to get the best results in affiliate marketing, find affiliate marketers who have backgrounds in your specialty niche. These partners know their audience, the trending issues, and the market. Therefore the promotions will be more focused hence attracting more consumers.
Emphasis on Quality Content
Remind your affiliates to only post good quality content related to the niche that you have your target demographic on. The right contents increase the brand appeal and performance of the campaigns hence improving the outcomes boasted by the campaigns.
Campaigns Should Be Checked Frequent
Always measure the results of affiliate marketing campaigns using the available analysis tools. Daily, weekly, or monthly CTR, Conversion, ROI, and other similar industry-specific KPIs are very effective in reviewing and fine-tuning your marketing strategy.
Sustain Good Business Affiliate Links
It is critical for you to foster a good communication practice and provide constant assistance to your affiliates as the key to sustainable growth. As a result, affiliates will be much more encouraged to bring your brand across properly which in turn, yields beneficial outcomes.
📌 Conclusion
Selecting the right affiliate marketing company remains a significant determinant of your business success in 2025. Today, affiliate marketing can be particularly effective with the increase in the use of digital commerce solutions and is a great way to diversify your brand without additional investments.
With the help of one of the best affiliate marketing companies in India shared above, your company can work with a powerful base of the affiliate network to attract the target audience and show high growth rates. So you can fit into any of these companies and boost your business profitability as well as the online market as we are moving into a more competitive business environment in the future.
Frequently Asked Quesntions
1. What does affiliate marketing include, and how can businesses in India benefit from it?
Affiliate marketing enables a business to hire an affiliate, who will then popularize the products or services being sold and earn a commission. This is because it allows organizations to reach out to clients, make their brands more recognizable, and sell their products at a fairly reasonable cost.
2. Which companies in India that are involved in affiliate marketing are generous enough to offer high commissions?
Some of the companies like vCommission, Admitad India, and ShareASale India are generally recognized for giving better commission rates. However, many unique features determine commissions, including the niche the affiliate marketer operates in, and the kind of product or service being offered.
3. What measures do affiliate marketing companies adopt to encourage high levels of transparency and minimize cases of fraud?
Affiliate networks that are already in India involve Affle India as well as Admitad, and they employ features for detecting fraud, real-time tracking, as well as elaborated reports for excluding prevarication.
4. How should one go about when looking for an affiliate marketing solution in India?
When choosing which company to work with you need to consider payout options, specialization, the quality of the affiliate network, and their services’ relevance to your business aims.
5. Will small businesses within the Indian economy benefit from the affiliate marketing networks?
Yes, since it has no high initial investment because the affiliate marketer gets a commission only when his promotions actually bring results, small businesses profit greatly from affiliate marketing since it helps them establish brand awareness and traffic influx online.
6. Out of the trends being followed in 2025, which are the best that an affiliate marketing company based in India should embrace to lead to the year 2025?
As the year 2025 approaches, mobile affiliate marketing, performance-oriented marketing, and new tracking technologies will become standard in affiliate marketing in India. Some of the leading Mobile Internet companies are Affle India and Tyroo who are already into these businesses.