Meesho is an e-commerce platform that is quickly developing in India. The company has experienced remarkable growth in the last 5 to 6 years. The primary aim of the company is to encourage and allow the huge majority of small businesses in the country to leverage the online world. In this post, we will discuss the SWOT analysis of Meesho.
About Meesho
Vidit Aatrey and Sanjeev Barnwal are the founders of Meesho. The innovative platform offers a lot of opportunities for different small businesses to get entry into the online marketplace. The company was established in 2015 and since then they shared the dream of assisting business persons throughout India to start their small or medium-sized companies with the help of new technology.
The company attracts potential customers while also developing identification and assistance in selling products online with the help of social media like WhatsApp, Facebook, Instagram, etc. Meesho makes sure that the companies don’t need to bear any extra cost to trade their business.
Meesho at a Glance
| Founders | Vidit Aatrey
Sanjeev Barnwal |
| Year of Establishment | December 2015 |
| Annual Revenue (as of FY23) | US$690 million |
| Net income (as of FY23) | US$−200 million |
| Origin | Bangalore, Karnataka, India |
| Total no. of employees | 13,000 |
Products of Meesho
- Fashion [Men’s, women’s, and children]
- Accessories
- Footwear
- Home and Kitchen
- Beauty and health
- Decor
SWOT Analysis of Meesho
The SWOT analysis is helpful in identifying gaps in company performance, which can be utilized for the company’s growth. Now, we will focus on the SWOT analysis of Meesho and provide insights into it.
Strengths of Meesho
Meesho holds strengths in these areas –
High ranking and women empowerment
Meesho is among the top 10 reselling platforms in India and fosters women and empowerment. The greatest strength of the company is boosting the leadership in Indian women to operate their home-based businesses and should also build new opportunities as well as identities for themselves.
Get supplier ship easily
To become one of the Meesho suppliers, you should download the Meesho app or just have to open the website. You can then click on the ‘Become a Provider’ option and you will be asked to complete your all details. On fulfilling it you can start promoting your business and can also start delivering orders through the app.
Smart investment
A lot of resellers are making money through Meesho and to become one of them you do not need to have any investment. Everything you will simply require is to place a reseller account and start reselling through social media channels.
Loyalty program
The brand introduced VIP membership in order to encourage the resellers. Here on completion of 15 plus orders in a month, the resellers will get an additional 10% discount on the products. In addition, the brand aims to develop as a community, and to this end, they formed a platform called Meesho Learning Hub. Through this hub, resellers can learn to sell their products online.
Countrywide presence
Meesho has covered more than 5000 cities till now and has its presence almost in every region of India.
Weaknesses of Meesho
Below are the weaknesses of Meesho –
Low-quality products
One of the biggest weaknesses of Meesho is that a lot of suppliers are local and they are not registered brands. Due to this, the quality of the end products is quite low.
Expensive website for resellers
Many competitors of Meesho provide their resellers with personal websites for free. But till now Meesho has not adopted it. It can cause a number of problems for the brand as well as for its resellers in the coming time.
Pickup concerns
One of the biggest issues summary sellers face on the Meesho app is the pickup issue. Most of the time none of the delivery boys pick up the products from retailers which causes cancellation of orders or they may also get delayed resulting in penalties on resellers.
Dependency on Indian customers
Meesho has high reliance on Indian customers which poses a big risk to foreign market players. Also, there are a number of fraud resellers on Meesho that are impacting the image of the brand.
Opportunities for Meesho
Meesho has a number of opportunities in the following segments –
AR & Crypto
Augmentin reality helps customers to get real-time interaction with products. Meesho has an opportunity to leverage augmented reality in order to get higher conversion rates as well as reduced return rates for products.
On the other hand, crypto me also become a payment option for Meesho. It can also result in a fast cash transaction while reducing the frauds occurring in digital transactions.
The high number of users & availability
Today, customers can buy their favorite products at any time with the brand. This allows the brand to diversify their product offering. Also, a number of internet users are on the pic with each passing day and they feel more comfortable shopping online. It can enhance the brand revenue to a greater level.
Threats to Meesho
Meesho should be aware of these threats –
Scams & frauds
A lot of online fraud activities concern customers visiting the Meesho website. In the case if the website has some dummy representation as well as duplicate products and if the brand neglects security then the reach of the website will be reduced and the customers will not be visiting it again.
Changes in customer demands
The requirements of customers change from time to time which takes a lot of products to get delivered and to make them available is a bit difficult for the company. Also, there is very tough competition in the ecommerce industry which is a major threat to Meesho.
Top Competitors of Meesho
The top competitors of Meesho are –
1. Amazon India
Amazon, a global e-commerce giant, competes with Meesho by delivering a wide range of products across categories with fast delivery.
2. Flipkart
Flipkart is one of India’s largest e-commerce platforms and has an expansive product catalog, competitive pricing, and frequent sales.
3. Shop101
It is a social commerce platform that has the same services as that of Meesho, permitting individuals to start their online stores and resell products.
4. GlowRoad
GlowRoad is another social commerce platform that competes with Meesho by offering resellers a broad range of products to sell via social media channels.
5. Udaan
It is a B2B e-commerce platform that effectively integrates small and medium businesses with suppliers and distributors.
Conclusion
Meesho has seen a huge growth in the last 6 to 7 years. It has been a successful platform for tier 2 and 3 cities with a huge loyal customer base. The brand has assisted a number of small businesses in starting their online sales and has also begun to help local stores. Meesho’s unique and innovative advertising strategies along with relentless work have contributed significantly to the growth of the company.
Ashwini Deshpande is a creative and detail-oriented content writer with over 6+ years of experience crafting compelling copy for websites, blogs, articles, social media, and more. Specializing in SEO-driven content, scriptwriting, e-books, press releases, and copywriting. She bring stories to life with engaging, audience-focused narratives. She also holds proven ability to deliver high-quality content that boosts visibility, drives traffic, and enhances brand voice. Let’s turn ideas into impactful words!