The top landing page builders in 2025 are Unbounce, Instapage, Leadpages, Webflow, and Swipe Pages. These tools use AI for testing, offer simple drag-and-drop editing, and create fast-loading landing page builder tools that work well on mobile devices. These tools help businesses get pages live quickly and turn more visitors into actual customers.
By 2025, it’s likely that the landing page will be the most important factor in digital marketing. Now think about many of your visitors. Are they going to sign up, buy something, or engage with my brand? A good landing page can increase conversion rates by a factor of 10, but a bad one will destroy all the work already done behind it.
Recently published reports noted that the average conversion rate for a landing page was just 9.7%. Today, however, it is possible to count the number of companies that provide no-code solutions and AI builder technologies on both hands. That means a document-high page, made entirely with personalization solutions sourced from no-code platforms or AI, has never been quicker or more feasible.
The trick is to choose the right landing page tool. The right tool could mean not only getting designs done faster, but also helping in ROI, as well as ensuring your landing pages look sweet on mobile devices. It can also furnish engaging and measurable user experiences.
What is a Landing Page Builder?
A landing page builder is a survival kit for individuals whose websites are cluttered with useless information. You can think of it as a website builder, but for the kind of pages designed specifically to get people to perform one single act. For example, signing up to receive your newsletter, downloading something, such as a software program or an ebook, or asking for a demo and a free trial.
Key Benefits of a Landing Page Builder
Simple Drag-and-Drop Design
You move elements around, including text boxes, images, and buttons, and no code is involved. Everything is like a digital jigsaw that goes together piece by piece.
Ready Templates
Most platforms offer professionally designed templates that are already modified for conversion purposes. Instead of starting from scratch, you take a layout proven to work and adapt it to your own purposes: it’s that simple.
Works With Your Other Tools
These builders plug directly into the marketing gear you’ve already got in place, your email system, CRM software, and analytics packages, so leads flow seamlessly into your established systems sans upgrade.
Why are landing page builder tools crucial?
In today’s digital world, which moves so fast, you must be able to throw out a campaign quickly and test what works. Landing page builders let you make such focused pages fast, try different versions to see which converts better, and customize content for different audiences.
It is not so much the capability these tools give you that matters, really. Although you still need the proper knowledge. But while you are concentrating on how to make your ideas clearer, it leaves no room at all to raise any other problems, and lets the computer take care of everything. In an age where every single visitor equals a dollar, a product that assists conversion rates can mean everything for success or failure.
Must-Have Features in a Landing Page Builder
The standard drag-and-drop landing page builders don’t all work at the same level. If you want your conversion rates to be higher in 2025, there are a few essential elements that you need to see –
Responsive design, Drag-and-drop editor
You shouldn’t have to be a designer or coder in order to produce an effective landing page. A simple drag-and-drop tool that includes mobile responsiveness guarantees that no matter the screen size, your landing page will look awesome.
A/B testing and AI tools for personalization
Gone is the need for guesswork; AI tools can test everything from headlines and layouts to CTAs in real-time, showing each visitor the version most likely to convert. It’s rather like having a smart assistant in the background, constantly changing your page.
Integration with CRM and marketing automation platforms
The goal of the landing page is just the beginning. The real benefit comes when you are able to smoothly integrate it with your email, CRM, and marketing automation systems so that leads don’t simply sit there; instead, they go directly into your sales funnel step-by-step.
SEO features and speed optimization
A visually appealing page is worthless unless it can load quickly. Quick-loading templates, clean code, and SEO features enable you to rank higher in searches and keep visitors around.
Conversion tracking, including heatmaps and analytics
Data tells the truth. Built-in analytics and visual heatmaps mean that you can follow where users click, how far down the page they go, and at what point they exit. As a result, live version updates are always possible.
Top Landing Page Builder Tools in 2025 for Higher Conversions
Have a detailed look at the top 10 landing page builder tools in order to achieve higher conversions.
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Unbounce
Unbounce is a leading landing page builder, and it has been known for its incredibly simple drag-and-drop editor as well as a host of AI-driven tools, such as conversion optimization. Its platform supports the creation of unlimited mobile-responsive landing pages, pop-ups, and sticky bars. It is suitable for marketers, agencies, and businesses who want to quickly maximize campaign performance without getting their hands dirty in code.
Pros of Unbounce
- Best drag-and-drop interface, easy for beginners and experts
- Huge library of high-converting templates
- Built-in A/B testing and Smart Traffic AI features
- Extensive integrations with popular marketing tools
- Mobile responsive pages and popups
- Strong customer support, including live chat and email
Cons of Unbounce
- Costly for small businesses or startups
- Advanced features are for higher-tier plans
- Requires learning time to get expertise on the full features
- Native analytics can be basic and may need external tools
Unbounce Pricing
Starts with $99/month (monthly)
Expected Higher Conversion
2x increase in conversions through AI-driven A/B testing and Smart Traffic.
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Wix
Wix is popular amongst most people based on its freedom to design. There are over 900 templates to grab, and a friendly drag-and-drop editor that even laypersons can use. Besides making Landing Pages brand new or up-to-date, it will handle eCommerce, email automation, and campaign management for you all in one place. This is the tool for any business that wants a comprehensive online presence rather than just a few standalone landing pages.
Advantages of Wix
- 900+ customizable templates
- Drag-and-drop editor
- Built-in SEO & marketing tools
- Supports eCommerce and payments
Disadvantages of Wix
- Ads on free and lower-tier plans
- Limited bandwidth/storage on cheap plans
- It can be slow to load on mobile
Pricing of the Wix tool
- Free plan available
- $17 to $159/month, varying by features
Expected Higher Conversion
Can improve conversions by up to 30% for businesses looking for brand presence and e-commerce readiness.
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Swipe Pages
Swipe Pages puts speed first, with amp-powered pages that load in under two seconds. This keeps people from bouncing and makes your ad quality scores swell. With 150+ templates and 80+ pre-built blocks, professional pages can be created very quickly. Its dynamic text replacement function automatically personalizes headlines based on the origin of the visitor.
Pros of Swipe Pages
- Fast AMP landing pages
- Intuitive drag-and-drop
- AI-powered A/B testing & personalization
- 1000+ integrations
Cons of Swipe Pages
- Some features require higher-tier plans
- Limited SEO tools
- Learning curve to master features
Pricing Structure of Swipe Pages
$29 to $149/month with a 14-day free trial
Expected Higher Conversion
Increased conversion rates by 35% via AMP fast-loading pages and personalized dynamic text.
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Instapage
Instapage stands out for teams and agencies with its collaborative features and advanced personalization. Teams can work concurrently, and every page can be optimized for your particular ad campaign with their smart AI-based AdMap feature. The real-time analytics will tell you exactly how your pages are doing.
The Goods of Instapage
- Team collaboration tools
- AI-based AdMap optimization
- Advanced analytics & personalization
- Robust A/B testing
The Bads of Instapage
- Expensive for small teams
- Steeper learning curve
- Mostly for medium-large businesses
Instapage Pricing
Starts at $199/month (annual billing) plus add-ons
Expected Higher Conversion
Improve conversion efficiency by more than 40%, especially for agency clients managing multiple campaigns.
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Leadpages
Leadpages takes the best of simplicity while being powerful. With over 250 templates and unlimited A/B testing, it is specifically for small and medium-sized businesses that want results but without complexity. The AI headline and image generation function is perfect for when you’re stuck for ideas.
Best Part of Leadpages
- 250+ templates
- Unlimited A/B testing
- AI headline/image generator
- Advanced lead capture tools
What lacks in Leadpages?
- Pricier than competitors
- Limited customizability
- Annual billing required for best pricing
Pricing Structure
$37 to custom pricing for advanced plans
Expected Higher Conversion
You can experience an average of 25-35% lift in lead capture and conversions for SMB campaigns.
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Landingi
Landingi offers serious value with more than 400 templates and an AI-assisted page creator. It also connects with over 170 marketing tools and features advanced conversion optimization capabilities. This tool is widely used by agencies because it scales easily and removes many repetitive tasks.
Landingi Pros
- Pixel-perfect drag-and-drop
- AI-powered SEO/Copy
- 400+ templates
- 170+ integrations
Landingi Cons
- Interface can be complex
- Higher-tier plans are needed for full access
- Cluttered UI for advanced users
Landingi Pricing
$24 to $820/month (enterprise tier)
Expected Higher Conversion
The reported conversion increases of up to 30% for agencies and growing businesses.
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Bigly Sales
Bigly Sales is custom-made for B2B companies and their sales teams. The AI automates production of copy for your landing pages, while it also works really well with CRM systems like Salesforce and HubSpot to create deeper integrations than you’ve ever seen before. If you are doing outbound marketing or need call tracking and lead management tools, this platform is tailored specifically for an outbound marketing workflow.
Bigly Sales Benefits
- AI-generated sales copy
- CRM & call tracking integration
- Real-time lead analytics
- Multilingual and geo-targeting
Bigly Sales Limitations
- Focus on sales funnels only
- AI copy needs customization
- Smaller community
Pricing
Usage-based, starts at $25/month plus custom plans
Expected Higher Conversion
Better lead management and a 20-30% boost in qualified sales conversions through AI automation and CRM integration.
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Ucraft
Ucraft specializes in beautiful visual designs and is ideal for creative individuals or small enterprises that wish their websites to look professional as well as contemporary. There are 63 mobile-first templates, which are image-heavy, with device visibility controls that allow you to shape how all elements appear on different screens. In addition, a free logo generator is included.
Ucraft Pros
- Mobile-responsive design
- Free logo maker
- Multilingual support
- Free basic plan
Ucraft Cons
- Less intuitive UI
- Limited advanced analytics
- Weak for large eCommerce
Pricing of Ucraft
Free; Pro Website $10/month; Ecom plans up to $69/month
Expected Higher Conversion
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Shogun
Shogun is made specifically for Shopify and BigCommerce shops. Its features include those specifically tailored to e-commerce, such as product boxes, inventory counters, and add-to-cart buttons. With the themed section editor, your store keeps a consistent feel right through. And with the A/B testing and personalization elements, everything helps to maximize conversions.
Why choose Shogun?
- Shopify/BigCommerce optimized
- A/B testing built in
- Product-focused widgets
- SEO-friendly
Why avoid Shogun?
- Expensive
- Complex for beginners
- Platform-specific (Shopify/BigCommerce)
Pricing
$39 to $149/month; Enterprise custom pricing
Expected Higher Conversion
Product-focused pages and A/B testing see an average conversion increase of 25-35%, especially for optimized checkout flows.
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MailerLite
MailerLite has landing page creation and email marketing together in an easy-to-use package. AI produces content, and landing pages and email campaigns can be effortlessly integrated. It is especially good for small companies and creators of content who want everything in one place.
Pros of MailerLite
- AI-generated templates
- Integrated email & automation
- Free tier with landing pages
- A/B testing & analytics
Cons of MailerLite
- Free plan limits landing pages
- Limited customization
- No advanced eCommerce
Pricing
Free (up to 1,000 subs); $19-$49/month plans
Expected Higher Conversion
20% better conversions via integrated automation and AI content tools.
Table Comparison of Best Landing Page Builder Tools 2025
| Tool Name | AI & Personalization | Pricing (2025) | Expected Conversion Lift | Ideal For |
| Unbounce | AI Smart Traffic, copywriting | $74-$249/month | Up to 2x higher conversions | Marketers, agencies |
| Wix | Basic AI-powered SEO and content | Free – $159/month | Up to 30% increase | Small businesses, brand presence |
| Swipe Pages | AI-driven A/B and personalization | $29-$149/month | 35% higher conversions (case study) | SaaS, mobile-first campaigns |
| Instapage | AI AdMap for campaign targeting | Starts at $199/month | 40%+ conversion efficiency boost | Medium-large businesses, agencies |
| Leadpages | AI content generation | $37 to custom pricing | 25-35% conversion lift | SMBs |
| Landingi | AI-powered copy and SEO | $24-$820/month | Up to 30% increase | Agencies, growing businesses |
| Bigly Sales | AI lead scoring & automation | Usage-based, from $25/month | 20-30% boost in sales conversions | B2B, outbound sales teams |
| Ucraft | Limited AI features | Free to $69/month | 15-25% uplift | Creatives, small businesses |
| Shogun | Personalization and testing | $39-$149/month | 25-35% increase | eCommerce stores |
| MailerLite | AI-generated templates | Free – $49/month | 20% better conversions | Small businesses, content creators |
Case Study: How Swipe Pages Increased Conversion Rates for a SaaS Startup?
In early 2025, a SaaS marketing team was struggling to get enough demo sign-ups from their paid ads. They wanted to double their demo requests, so they decided to rebuild their landing pages using Swipe Pages. They chose this tool because it loads quickly on mobile phones through AMP technology, has built-in A/B testing, and can handle the traffic generated by Facebook and Google ad campaigns.
They created two different landing page versions to test against each other:
- Version A for straightforward-style-provide a clear value proposition, single call to action button, and the like.
- Version B is different. It uses Swipe Pages’ Dynamic Text. With this, headlines change automatically based on where visitors come from and the group of people to which they belong.
After executing both versions for 6 weeks, here is what happened –
- Version B converts 35% better than Version A did, at a 14% conversion rate vs. 10.4%.
- As the mobile experience was so much smoother, the bounce rate dropped 18%.
- 26% less was spent per lead since their ad quality scores improved on better conversions, reducing overall costs as well.
The team was rather impressed with the results. They credited Swipe Pages’ test capabilities, quick loading benefits, and personal preferences with helping them to launch faster campaigns and achieve much higher ROI. The win gave them the idea to integrate AI page-making tools, just like these ones, into other campaigns.
This is an example of how a good landing page builder can really make a difference when you put personalization, mobile optimization, and proper tests into your corporate line of business environment, including enterprises that are doing serious paid advertising campaigns.
Landing Pages and Sales Funnels: A Winning Combination for 2025
Involving landing pages in your sales funnels is an effective way to convert.
Featuring targeted content, landing pages are specifically created to attract people and persuade them toward some objective action: signing up for newsletter subscriptions, downloading content products, buying something, and so forth.
Through matching landing page content to the stage of your sales funnel, you deliver a seamless user experience that nurtures prospects until all their opposition is gone.
Pages that load fast, are specifically designed for mobile handsets, combine well-informed, unique directions, clear calls to action, and adapted messaging to communicate as well as deepen trust in return for less user action.
Page designs are constantly fine-tuned with integrated analytics and A/B testing.
In the final analysis, carefully constructed landing pages give ROI: casual visitors become loyal customers.
Conclusion
Whether the number of business conversion rates and your marketing budget in 2025 will be higher or lower all depends on which landing page builder you choose. Optimization is an integral part of the top performers nowadays. They all combine a drag-and-drop editing interface with intelligent personalization using AI. It offers high-quality integrations and A/B testing facilities, which are well-planned; thus, each marketer can easily create a page that is friendly to mobile phones, without worrying about technical problems from the past.
AI optimization with Unbounce, or Swipe Pages for its blistering speed, each of these products has something quite special to offer. Leadpages has an intuitive interface that fits together with its clean appearance; Landingi offers a fine presentation.
The analysis we have seen above indicates that an appropriate landing page builder can really make a difference to conversion rates. It can help lower the cost of customers and make campaigns more successful. The main thing is, though, that you need to choose a tool that fits your own situation, not one with many features.
In the competitive digital environment of today, every visitor to your site quite literally means money. Whether someone will become a customer or go away again, clicking return trips on their charge card back to another store, the difference between a general page and one tailored more closely for your audience determines this. So remember:
Put another way, in 2025, if you are really operating seriously online, then don’t leave choosing a top landing page builder until last. This tool is one of those that will bring you its investment back ever so many times once it is used correctly.
Frequently Asked Questions
Q1. What’s the #1 landing page builder in 2025?
The answer usually comes out as Unbounce or Instapage nowadays. They offer AI optimization, advanced A/B tests, and plug-and-play bootstraps to raise your conversion rates.
Q2. Which landing page builder is best for small businesses?
Leadpages and Carrd. Both are great choices for small businesses. They’re user-friendly and affordable; each comes with ready-to-launch templates that you won’t need to write any code.
Q3. Are there any free landing page builder tools?
Certainly, Carrd and Mailchimp (a free plan) and HubSpot’s Starter pack all offer free versions. For startups testing campaigns on a tight budget, these are worth a try.
Q4. How do landing page builders enhance conversion?
They come with optimized templates, A/B tests of variations, fast-loading designs, plus built-in analytics. The latter features help brands create pages that guide visitors towards clear actions and, as a result, achieve higher conversion rates.
Q5. What are the most important features in 2025?
Key features include AI-powered personalization, drag-and-drop editors, mobile-first design, fast loading speed, CRM integrations, and detailed analytics.
Q6. Can AI landing page builders beat traditional ones?
Of course! AI-powered landing page builders automatically A/B test layouts, headlines & CTAs. Real-time personalization actually results in better conversion rates than their traditional, static counterparts.
Q7. Is ClickFunnels still worth using in 2025?
Yes. ClickFunnels 2.0 is popular in 2025 due to its comprehensive checkout, sales automation, and built-in affiliate management platform, along with website and third-party integration services, all integrated into a single price. Although not the cheapest choice, this certainly makes it worth considering.