Top 8 Fashion Influencers to Follow on Instagram in India

In today’s digital era, where fashion and the virtual world come together, Instagram has become a hub for finding style inspiration. India, known for its rich fashion culture, is home to many talented fashion influencers who have made a big impact on the industry.

These Instagram mavens have gained a massive following by showcasing stunning outfits and introducing game-changing trends. They have found their unique place and become influential figures in the fashion world.

Let’s explore the world of fashion influencers on Instagram in India, discovering how they rose to fame, their distinct styles, and the influence they hold over millions of fashion enthusiasts.

Fashion influencers on Instagram in India have become incredibly influential. Through their creative abilities and talent for creating captivating content, they have built a dedicated community of followers.

Brands and fashion houses now recognize the power of these influencers in shaping consumer trends and driving sales.

The impact of fashion influencers on Instagram in India goes beyond their stylish posts. They have become advocates for body positivity, inclusivity, and sustainable fashion.

They use their platforms to empower their followers and promote diversity within the fashion industry. They support local artisans and advocate for ethical fashion practices, striving to make a meaningful difference.

We can measure the reach and impact of fashion influencers on Instagram in India by the engagement they receive on their posts. Their content spreads rapidly, gaining thousands of likes, comments, and shares. This not only demonstrates their influence but also shows the strong connection they have established with their followers.

*Note: We have mentioned the number of followers, average engagement, engagement rate, and average video views of each influencer; however, please note these metrics can change over time, so we recommend checking their official Instagram handle for up-to-date information.

1) Mrunal Panchal

• Instagram handle: @_mrunu
• The number of followers: 4.9M
• AVG. Engagement: 196.1k
• Engagement Rate: 3.99%
• AVG. Video Views: 1.1m

Mrunal Panchal, widely recognized as Mrunu, has emerged as a prominent figure among the dynamic genre of fashion influencers on Instagram in India. With a massive following and an irresistible charm, she captivates her audience through her distinctive style, relatable content, and vibrant personality. 

Now, let’s dive into the intriguing details of her inspiring journey:

• Hailing from Gujarat, Mrunal embarked on her influencer journey by sharing valuable fashion and beauty tips on Instagram. 
• Her exceptional ability to blend traditional Indian attire with contemporary fashion trends has earned her widespread recognition and solidified her position among the top-tier fashion influencers on Instagram in India.
• Mrunal’s fashion sensibility sets her apart in the ever-evolving world of fashion influencers on Instagram in India. 
• With an innate talent for effortlessly infusing traditional elements such as sarees, lehengas, and ethnic accessories with modern cuts and styles, she curates visually striking ensembles that leave her followers in awe. 
• Mrunal’s fashion choices not only reflect her impeccable taste but also highlight the cultural diversity and rich heritage of India. 
• Her innovative approach to fashion has cemented her status as a trendsetter, inspiring countless fashion enthusiasts nationwide.
• Apart from her fashion prowess, Mrunal also uses her platform to spread positivity and inspire her audience. She frequently shares motivational messages and encourages her followers to embrace self-love and body positivity. 
• Her candid and transparent approach has made her a relatable figure, and many admire her for promoting a healthy body image and empowering others.
• In addition to her Instagram success, Mrunal has also ventured into YouTube, where she shares vlogs, fashion hauls, makeup tutorials, and lifestyle videos. 
• This expansion into video content has further solidified her presence as a multi-talented influencer, allowing her to connect with her audience on a more personal level.
• Mrunal’s rise to fame has not gone unnoticed, as she has collaborated with numerous brands and has been featured in various fashion and lifestyle publications. 
• Her influence extends beyond social media, as she is often invited to fashion events, brand launches, and collaborations with fellow influencers.
• With her infectious energy, relatability, and impeccable style, Mrunal Panchal continues to make waves in the world of social media and fashion. 

Her journey serves as an inspiration to aspiring influencers and highlights the power of authenticity and creativity in the digital world.

2) Rits Badiani (Ritika) 

• Instagram handle: @rits_badiani
• Followers: 5.9m
• AVG. Engagement: 154k
• Engagement Rate: 2.57%
• AVG. Video Views: 284.4k

Rits Badiani, a renowned name in the world of fashion influencers on Instagram in India, has gained significant popularity for her captivating content and impeccable style. With a growing fanbase and a strong online presence, she has become a prominent figure in the social media landscape.

Now, let’s explore the captivating story behind her remarkable path:

• Rits Badiani, born on October 17, 2001, in Vadodara, Gujarat, began her journey as a social media influencer at a young age. She first gained recognition through her lip-sync and dance videos on the popular social media platform, TikTok. 
• However, with the ban on TikTok in India, Rits successfully transitioned to Instagram, where she continued to captivate her audience with her fashion-forward looks and engaging content.
• As a fashion influencer on Instagram in India, Rits Badiani has a distinct sense of style that effortlessly combines glamor, elegance, and a touch of playfulness. 
• Her wardrobe choices range from chic casual outfits to glamorous red-carpet ensembles, allowing her to connect with her diverse audience. 
• Rits has a keen eye for fashion trends and knows how to curate outfits that make a statement. She frequently collaborates with renowned fashion brands, further solidifying her position as a sought-after influencer in the fashion industry.
• In addition to her fashion expertise, Rits Badiani is known for her versatility and talent in the entertainment industry. She has acted in several music videos, and commercials, and even made her film debut in the Bollywood movie “Airlift” alongside Akshay Kumar. 
• This multi-talented approach has expanded her reach and allowed her to connect with a wider audience beyond her Instagram following.
• With a staggering Instagram following of millions, Rits Badiani has leveraged her platform to inspire and engage with her fans. She uses her influence to promote body positivity and self-love, encouraging her followers to embrace their unique qualities. 
• Rits is also an advocate for mental health awareness, often sharing personal experiences and offering support to those in need. Her genuine and relatable persona has endeared her to many, making her an influential voice among fashion influencers on Instagram in India.
• Rits Badiani’s impact extends beyond social media, as she has been featured in various fashion and lifestyle magazines. Her collaborations with prominent fashion brands have garnered attention and praise, further solidifying her influence in the industry. 
• Rits has also been invited to prestigious fashion events, where she showcases her impeccable style and represents the emerging generation of fashion influencers on Instagram in India.

3) Barkha Singh

• Instagram handle: barkhasingh0308
• Followers: 2.9m
• AVG. Engagement: 157.6k
• Engagement Rate: 5.29%
• AVG. Video Views: 161.3k

Barkha Singh, a prominent name among fashion influencers on Instagram in India, has garnered widespread recognition for her stylish content and engaging personality. With a strong presence on social media, Barkha has amassed a large following and has become a respected figure in the fashion industry.

Now, let’s uncover more about her incredible story:

• Born on August 3, 1992, in Bikaner, Rajasthan, Barkha Singh embarked on her influencer journey at a young age. 
• She gained early fame as an actress, appearing in popular television shows and films. However, it was her foray into the world of social media that truly propelled her career as a fashion influencer.
• As a fashion influencer on Instagram in India, Barkha Singh is known for her distinct style, which seamlessly blends chic and contemporary elements. 
• Her fashion choices reflect her confidence and individuality, as she effortlessly combines different trends to create unique and eye-catching outfits. 
• Barkha’s Instagram feed is a visual delight, showcasing her impeccable taste in fashion and her ability to effortlessly pull off diverse looks.
• Barkha’s appeal lies not only in her fashion sense but also in her relatability to her audience.
• She has a friendly and approachable persona, which resonates with her followers and makes her an influential figure among fashion influencers on Instagram in India. 
• Her engaging content, witty captions, and relatable anecdotes make her a go-to source of inspiration for fashion enthusiasts.
• Beyond her fashion expertise, Barkha Singh is also an advocate for body positivity and self-acceptance. 
• She uses her platform to promote inclusivity, encouraging her followers to embrace their unique beauty and love themselves unconditionally. 
• Barkha’s candid discussions about body image and self-esteem have struck a chord with her audience, making her an empowering voice in the fashion influencer community.
• With her rising popularity, Barkha Singh has collaborated with renowned fashion brands, further cementing her position as a sought-after influencer in the industry. 
• Her partnerships with established labels and participation in fashion campaigns have showcased her versatility and the trust brands place in her fashion sensibilities. 
• Barkha has also been featured in numerous fashion and lifestyle magazines, recognizing her influence and impact on the fashion landscape.
• In addition to her success as a fashion influencer, Barkha Singh continues to pursue her acting career. 
• She has appeared in various web series and short films, further expanding her presence in the entertainment industry. 
• Barkha’s multifaceted talent and ability to excel in different creative fields have contributed to her overall popularity and admiration among her followers.

4) Ayush Mehra

• Instagram handle: @ayush007
• Followers: 1.2m
• AVG. Engagement: 126.2k
• Engagement Rate: 10.33%
• AVG. Video Views: 526.1k

Ayush Mehra, a talented Indian actor, and anchor, has made a notable mark in the entertainment industry. Known for his captivating performances in web series such as “Mom and Co” and “Minus One,” Ayush’s acting career took flight with a television commercial before making his Bollywood debut in 2010 with the film “In This Life.” 

In 2016, he gained further recognition through his appearance in the episodic show “Yeh Hai Aashiqui” on Bindass TV, portraying the character ‘Aditya.’

Now, let’s embark on an exploration of the extraordinary narrative that shapes his remarkable journey:

• Born on 7th January 1992 in Mumbai, Maharashtra, Ayush Mehra hails from a middle-class Punjabi family. 
• Growing up alongside his sister Pallavi Mehra, Ayush received his education at Chatrabhuj Narsee Memorial School in Mumbai. 
• He later pursued a Bachelor of Commerce degree from Narsee Monjee College of Commerce and Economics.
• Ayush Mehra’s journey into the world of acting and anchoring showcases his passion and dedication to his craft. With his dynamic performances and versatile roles, he has garnered a significant following and earned acclaim from both critics and viewers alike. 
• Ayush’s ability to bring characters to life on screen and captivate audiences with his talent is a testament to his acting prowess.
• In addition to his acting pursuits, Ayush Mehra has a charismatic presence as an anchor. His ability to engage and entertain audiences has led him to host various events and shows, further expanding his repertoire in the entertainment industry. 
• Ayush’s charm and natural on-screen presence make him a sought-after choice for hosting gigs and add to his multifaceted talent.
• Beyond his professional endeavors, Ayush values his family and holds a special place for them in his heart. His mother, Goldy Mehra, has been a constant source of love and support throughout his journey. 
• Ayush’s close bond with his sister, Pallavi Mehra, reflects the strong foundation of his upbringing.
• Ayush Mehra’s dedication to his craft, combined with his charming personality, has propelled him to greater heights in the entertainment industry. With each project, he continues to showcase his versatility and ability to connect with audiences on a deeper level. 

As Ayush’s career progresses, fans eagerly anticipate his upcoming performances and eagerly follow his journey in the world of Indian entertainment.

5) Kritika Khurana

• Instagram handle: @thatbohogirl
• Followers: 1.7m
• AVG. Engagement: 102.1k
• Engagement Rate: 5.76%
• AVG. Video Views: 579.8k

Kritika Khurana, the trailblazing fashion influencer on Instagram in India, has left an indelible mark on the fashion landscape with her impeccable style and influential presence. 

Now, let’s dive into the intriguing details of her inspiring journey:

• With a journey that began around eight years ago, Kritika rose to fame by captivating her followers with her ‘Outfit of the Day’ or #OOTD posts, which showcased her fashion-forward sense and unique personal style. This early success propelled her to establish her own blog, aptly named ‘That Boho Girl’, where she delved deeper into her passion for fashion and shared her insights with her dedicated audience.
• Based in Delhi, Kritika has built a strong and devoted following on Instagram and YouTube, where she continues to inspire and influence fashion enthusiasts across the country. 
• Her visually appealing posts, informative videos, and engaging storytelling have allowed her to connect with her audience on a deeper level, establishing her as a trusted source of fashion inspiration.
• The impact of Kritika’s influence is not limited to her online presence alone. She has also become a sought-after collaborator for well-known household brands, solidifying her position as one of the top fashion influencers in India. 
• Collaborations with esteemed names such as L’Oreal, Myntra, Knorr, and Pure Sense have further cemented her reputation and expanded her reach within the fashion industry.
• Kritika Khurana’s success can be attributed to her unique ability to effortlessly blend bohemian and contemporary fashion elements, creating a distinctive style that resonates with her followers. 
• Her outfits are a perfect blend of comfort, individuality, and trendiness, making her a source of inspiration for those seeking to elevate their fashion game.
• Beyond her sartorial prowess, Kritika’s impact goes beyond the superficial domain of fashion. 
• She has also utilized her platform to address social issues and promote body positivity, empowering her followers to embrace their unique beauty and build self-confidence. 
• Her authenticity and relatability have allowed her to connect with her audience on a personal level, fostering a supportive and inclusive community.
• As Kritika Khurana continues to evolve as a fashion influencer, her passion for self-expression and creative storytelling remains at the forefront of her journey. 
• With her unwavering dedication, innovative style choices, and influential presence, she has solidified her position as one of the leading fashion influencers on Instagram in India.

6) Ashi Khanna

• Instagram handle: @ashi_khanna
• Followers: 1.7m
• AVG. Engagement: 101.2k
• Engagement Rate: 5.84%
• AVG. Video Views: 107.6k

Ashi Khanna, an Indian representative of TikTok, gained prominence on her account ashi_khanna12, where she achieved remarkable milestones such as obtaining the coveted verification crown and badges for her talent and style expertise.

With her captivating content, she garnered a devoted following of over 1.5 million fans.

During her formative years, Ashi Khanna developed a passion for dancing, which she thoroughly enjoyed.

Aside from her TikTok success, Ashi Khanna’s lifestyle Instagram page attracted an impressive following of more than 1.7 million followers.

Additionally, she worked as a content creator for the esteemed communication group NOFILTR.GROUP. In her TikTok videos, she often incorporates trendy filters and takes part in the latest viral challenges.

Hailing from New Delhi, Ashi Khanna’s close-knit family includes her younger brother, who made an appearance in one of her YouTube videos titled, “TWIN TELEPATHY CHALLENGE WITH MY BROTHER! | Ashi Khanna.”

7) Sanjana Sanghi

• Instagram handle: @sanjanasanghi96
• Followers: 2.6m
• AVG. Engagement: 73.6k
• Engagement Rate: 2.83%
• AVG. Video Views: 71.1k

Sanjana Sanghi is a prominent Instagram influencer known for her captivating content and impressive fashion sense. She has gained significant popularity and a loyal following on the platform.

Let’s delve into the details of her journey and achievements as one of the top fashion influencers on Instagram in India.

• With her stunning looks and impeccable style, Sanjana Sanghi has made a mark in the world of fashion. 
• Her Instagram feed is a visual treat, showcasing her love for fashion, beauty, and lifestyle. Sanjana’s fashion sense is often described as chic, elegant, and effortlessly trendy. 
• She has a keen eye for selecting outfits that perfectly complement her personality and enhance her natural beauty.
• Sanjana Sanghi’s Instagram account boasts a substantial number of followers, with her posts consistently garnering high engagement. 
• Her influence extends beyond fashion, as she shares glimpses of her personal life, travel adventures, and inspirational quotes, making her content relatable and appealing to a wide audience.
• As one of the leading fashion influencers on Instagram in India, Sanjana Sanghi collaborates with renowned fashion brands and designers. 
• She has been associated with prestigious fashion campaigns and frequently attends fashion shows and industry events. 
• Her impeccable taste in fashion has earned her recognition as a style icon, with many aspiring to replicate her looks.
• Apart from her fashion endeavors, Sanjana Sanghi is also an accomplished actress. She gained widespread acclaim for her portrayal of Kizie Basu in the Bollywood film “Dil Bechara” opposite late actor Sushant Singh Rajput. Her performance was widely appreciated, and it catapulted her into the spotlight, increasing her popularity on social media platforms.
• Sanjana’s Instagram feed reflects her versatile personality, as she effortlessly transitions from glamorous red carpet looks to casual and laid-back ensembles. 
• She frequently shares outfit-of-the-day (OOTD) posts, providing her followers with fashion inspiration and tips on styling different pieces. Her ability to curate diverse looks while maintaining her individuality has contributed to her success as a fashion influencer.
• Sanjana Sanghi’s dedication to her craft is evident in the quality of her content. She consistently delivers visually appealing posts, captivating captions, and engaging storytelling. 
• Her attention to detail and commitment to providing value to her audience have established her as a trusted influencer in the fashion industry.

8) Masaba Gupta

• Instagram handle: MasabaG
• Followers: 1.8m 
• AVG. Engagement: 33.8k
• Engagement Rate: 1.88%
• AVG. Video Views: 197.3k

Masaba Mantena is a well-known Instagram influencer and a prominent figure in the fashion industry. She has garnered a significant following on Instagram, where she shares her fashion-forward content and lifestyle insights. Masaba’s unique style, creative vision, and entrepreneurial spirit have contributed to her success as one of the leading fashion influencers on Instagram in India.

Let’s dive deeper into her details: 

• As the daughter of renowned actress Neena Gupta and West Indian cricketer Vivian Richards, Masaba Mantena has grown up surrounded by the worlds of fashion and entertainment. 
• This upbringing undoubtedly influenced her passion for creativity and paved the way for her successful career as a fashion influencer.
• Masaba’s Instagram feed is a testament to her bold and eclectic fashion choices. 
• She effortlessly blends traditional Indian elements with contemporary designs, creating stunning outfits that capture attention and inspire her followers. 
• Her distinct sense of style has made her a trendsetter, and she is often seen experimenting with vibrant colors, unconventional silhouettes, and eye-catching prints.
• In addition to her captivating fashion content, Masaba Mantena is also a talented designer. She established her eponymous fashion label, “House of Masaba,” which has gained immense popularity in the Indian fashion industry. 
• Her label is known for its fusion of Indian and Western aesthetics, offering contemporary and chic ensembles that appeal to modern women.
• Masaba’s entrepreneurial journey has earned her recognition and accolades within the fashion community. She has showcased her collections at prestigious fashion weeks in India, where her designs have received widespread acclaim. 
• Her label has also collaborated with renowned brands and celebrities, further solidifying her position as a prominent fashion influencer.
• Beyond fashion, Masaba Mantena is an advocate for body positivity and inclusivity. She uses her platform to promote self-love, acceptance, and the celebration of individuality. 
• Her messages resonate with her audience, empowering them to embrace their uniqueness and feel confident in their own skin.
• With her growing influence, Masaba has been sought after by various brands for collaborations and partnerships. She has worked with leading fashion and beauty brands, lending her creative vision and style expertise to create impactful campaigns. 
• Her ability to seamlessly integrate branded content into her feed while maintaining authenticity has been key to her success as a fashion influencer.
• Masaba’s impact extends beyond Instagram, as she actively engages with her audience through various mediums. 
• She shares snippets of her personal life, travel experiences, and behind-the-scenes moments, allowing her followers to connect with her on a deeper level. 
• This level of transparency and relatability has garnered a loyal fan base, solidifying her position as a trusted influencer.
• In addition to her fashion endeavors, Masaba Mantena is also a vocal advocate for social issues. 
• She has used her platform to raise awareness about important causes and has actively participated in campaigns focused on women’s empowerment, gender equality, and environmental sustainability. 
• Her commitment to making a positive impact further enhances her influence and sets her apart as a multifaceted influencer.
• Masaba Mantena has made a significant mark as one of the leading fashion influencers on Instagram in India. Her distinctive style, entrepreneurial achievements, and commitment to promoting inclusivity have earned her a dedicated following. 
• As she continues to inspire and empower her audience through her fashion choices, creative vision, and advocacy, Masaba’s influence in the fashion industry is set to flourish.