When Is the Best Time to Post on Facebook in 2025

Best Time to Post on Facebook
Table of Contents

In 2025, it is still possible to find many businesses and creators on Facebook, with more than 2.9 billion active users monthly. According to Facebook’s algorithm updates, knowing the best time to post on Facebook is as significant for more organic reach as it is today for getting through to followers. Timing affects where the content is posted and how it is placed on the feed because of heightened competition among marketers.  

With tips from this guide, you can analyse posting frequency to recognise the best time to post with your audience’s habits. Whether you’re a brand or a creator, knowing when your followers are active can improve engagement, garner more impressions, and, consequently, create more authentic connections.  

Why Does Posting at the Right Time on Facebook Matter?

Knowing the best time to post to Facebook is crucial to getting the most out of your content regarding views and engagement. 

EdgeRank, the social networking site’s algorithm, identifies relevant posts with users and those engaged early. If your content attracts likes, comments, and shares soon after posting it, the algorithm brings it to the top of other people’s feeds.  

The involvement loop is the most critical of all the users since their activity patterns help determine the application’s engagement. 

For instance, the highest usage of Facebook occurs during lunch hours between 12 PM and 1 PM and in the evenings between 7 PM and 9 PM. This way, posting ensures that the information gets posted when the public is most likely active.  

Timing affects the accomplishments formulated so far. For instance, posting during the most active times of the day reaches up to 40 % more engagement than at any other time. Consequently, the working hours of the audience can also be useful in increasing the view rate and interaction with videos by the creators.  

The year is 2025, and trying to find the best time to post on Facebook is not only a good practice but a must. Using analytical data and knowing the audience leads to creating unique content that cuts through the feeds filling the market daily.

General Best Times to Post on Facebook in 2025

Look at the general yet best time to post to Facebook in 2025 – 

Day Best Times (Hours)
Monday 9 AM – 11 AM
Tuesday 10 AM – 12 PM
Wednesday 9 AM – 12 PM
Thursday 11 AM – 1 PM
Friday 12 PM – 3 PM
Saturday 10 AM – 12 PM
Sunday 6 PM – 8 PM
  • Data-backed optimal times for engagement:
    • Weekdays: Highlighting specific time slots.
    • Weekends: Best periods to capture attention.
  • Include a visual chart or table for clarity. 

Best Days of the Week to Post

Look at the best days of the week to post on Facebook- 

Day Engagement Level Why It Works
Wednesday High Mid-week engagement peaks as users take breaks from their work routine.
Friday High Users are active in the afternoon as they wind down for the weekend.
Monday Moderate to High Users catch up on social media, often checking Facebook in the morning.
Thursday Moderate As the week progresses, engagement remains steady, especially in the afternoon.
Tuesday Moderate Engagement starts to rise after the Monday rush, especially by mid-morning.
Saturday Low to Moderate Engagement is slightly lower but performs well for lifestyle, entertainment, and casual content.
Sunday Low Users engage in leisure scrolling, but engagement is generally lower than on weekdays.
  • Most engaging days are based on industry research.
  • Data analysis:
    • High vs. low engagement days.
    • How do weekends compare to weekdays?

Weekdays vs. Weekends: Comparison

Let us now understand the comparison of Weekdays with Weekends to understand the best time to post to Facebook – 

  • Weekdays (Monday – Friday)

Weekdays receive more attention than Wednesdays and Fridays because people are vigilant in their spare time and the evening. Monday to Friday are suitable for professional, educational, and business content.

  • Weekends (Saturday & Sunday)

It takes time for engagement to increase, but weekends are good for lifestyle, leisure, and personal interest content. Monday’s engagement is decidedly lower across the board than Sunday’s, with the lowest engagement for each type of content.

Key Takeaway

You need to focus your strategic posts on Wednesday and Friday because people are generally more active on social media for business on these days.

Although you are welcome to post on the weekend, it’s usually less effective because many people consider it the end of the week and need to relax.

Best Times by Content Type

Timing and frequency of status sharing are crucial in getting the maximum response from individuals or the targeted group. 

Various types of content elicit varying levels of engagement, but knowing when your audience is most responsive to a particular type can greatly affect it. 

Additionally, not only are post timings important, but optimizing your captions for facebook posts can drive higher engagement. Effective captions cater to your audience’s interests and the nature of the content you post, thus making it essential to pair well-timed posts with creative captions.

Below are the best times to post on Facebook in terms of different post types – 

1. Text Posts: The Best Time of the Day to Post Status Updates

Best Time: 9 AM – 11 AM

Why Does It Work?

Just as is typical with web use, the status updates, which are usually text-based, are the most engaging in the morning when people are coming online to start their day by checking their walls. Such a time is optimal as it posts when users’ attention is focused and not yet distracted by other day’s tasks.

Engagement Tip

Text posts should be best used for status updates, personal musings, or conversation starters to which readers will likely reply since every day begins with simple content.

2. Photo Posts: Timing Factors for Shareable Visuals

Best Time: 12 PM – 2 PM (Mid-morning break- snacking)

6 PM – 8 PM (Dinner or late evening)

Why Does It Work?

Due to the nature of the format, photo posts should perform best during lunchtime and later in the evening, when people have more free time to browse and enjoy more eye candy. These time slots correlate with the occasions when the user interacts with more graphical information.

Engagement Tip

Posting bright, high-quality images is effective during these periods as people engage with graphics with a higher bounce rate and share, like, or comment on the posted images.

3. Video Posts: Best Moments for Live and Recorded Streaming

Best Time: 1 PM – 3 PM (Afternoon session)

7 PM – 9 PM (Evening session)

Why Does It Work?

Because videos, both live and pre-recorded, can take users substantial time to watch, a larger crowd is more effective during the afternoon and evening. People use the site during the afternoon as a break from work, while people use it during the evening to be entertained or gain knowledge.

Engagement Tip

Regarding live videos, the best time to post is from 7 PM to 9 PM, when people are more likely to engage with streamed posts. It can also be most effective during the afternoon when a user might have 5 to 10 minutes of spare time.

4. Stories: Building on the fact of short engagement windows

Best Time: 8 AM – 10 AM (Morning), 5 PM – 7 PM (Evening)

Why Does It Work?

Stories are transitory and work best when their timing is considered to get at least a week or two’s attention. Thus, morning time pinches users at the beginning of the day, and evening time grabs users who have to finish the working day or start a new one. It should be understood that both time slots mean the maximum communication with the readers.

Engagement Tip

Stories should be posted when people can see them on their mobile devices. Use stories for quick news, polls, and behind-the-scenes posts that encourage an audience’s immediate response.

Industry-Specific Best Posting Times

Every B2B industry also has its prescribed posting times that are unique to the nature of the audiences and how they consume content. Below is a side-by-side comparison of the best posting times for key industries to help you maximise engagement:

Industry Best Time to Post Why Does It Work?
Retail & E-commerce 12 PM – 3 PM (Lunchtime)

7 PM – 9 PM (Evening)

Peak shopping hours align with lunch breaks and evening leisure time.
Education & Training 10 AM – 12 PM (Morning)

6 PM – 8 PM (Evening)

Users engage during breaks and after work, which is ideal for educational content.
Nonprofits 9 AM – 11 AM (Morning)

6 PM – 8 PM (Evening)

Early engagement for causes and evening posts when people are more reflective.
Travel & Hospitality 11 AM – 2 PM (Lunchtime)

7 PM – 9 PM (Evening)

Mid-day engagement for travel planning, evening for leisure-focused content.
Technology & SaaS 8 AM – 10 AM (Morning) 

1 PM – 3 PM (Afternoon)

Morning and afternoon posts align with work-related content consumption.
  • Retail & E-commerce: Concentrate on the hours when people are likely to browse for products, such as during lunch and in the evening.
  • Education & Training: The goal should be to reach users during their idle time – the morning break and after work in the evening.
  • Non-profits – These organizations should use morning time for motivational posts and evening time for posts that inspire reflection.
  • Travel & Hospitality: This is an excellent opportunity to build brand attractiveness based on users’ trip planning during lunchtime and considering the trip during leisure time in the evening.
  • Technology & SaaS: Ads should be placed in the morning or the afternoon since there is usually an interaction on the platform regarding technologically related issues such as work or new inventions.

Knowledge of these patterns will be useful for brands of every industry as it will guide the propagation of social media on the Facebook platform.

Day-wise the Best Time to Post on Facebook 

Have a quick look at the day-wise best time to post on Facebook – 

⏰Best time to post on Facebook in Monday 

Post between 9 AM – 11 AM to capture morning engagement as users plan their week.

⏰Best time to post on Facebook in Tuesday 

Target 10 AM – 12 PM for peak mid-morning activity and work breaks.

⏰Best time to post on Facebook in Wednesday 

Post between 9 AM – 12 PM when mid-week engagement is at its highest.

⏰Best time to post on Facebook in Thursday 

11 AM – 1 PM is ideal for lunchtime scrolling and interaction.

⏰Best time to post on Facebook in Friday 

12 PM – 3 PM works best as users wind down and prepare for the weekend.

⏰Best time to post on Facebook in Saturday 

Post between 10 AM – 12 PM for leisure-focused content during late mornings.

⏰Best time to post on Facebook in Sunday

Aim for 6 PM – 8 PM to reach users winding down before the new week.

How to Identify Your Audience’s Optimal Posting Time?

Tips about when to post on Facebook are not just mere conventions but also about studying your audience. Here’s how you can use data-driven strategies to identify the optimal posting time tailored to your specific followers and content:

1. Use of Facebook Insights and Analytics   

Thus, if you want to know your audience’s behaviour or determine what time of day yields the highest engagement, you turn to Facebook Insights. Here’s how to leverage it:  

Analysing Audience Activity

To find out your followers’ hours of activity, go to the “Audience” tab in Facebook Insights. This tab divides the activity according to day and time so you can accurately identify the moments your audience is active on your page.  

Focus on patterns 

These are the best times to post if you see more activity at particular hours or days.  

Tracking Post-Performance Trends

Check which of them is more effective depending on the hours, days, and even minutes when you make the posts. The insights will indicate when you posted and which of your posts achieved the greatest level of reach and engagement, respectively. 

When doing this, you should begin noticing patterns in articles’ timing and content.  

For instance, if posts made at 9 a.m. midweek receive high interaction, it signals that midweek morning is the best time for your audience.  

2. Using Third-Party Tools  

Facebook Insights provides the data, but third-party tools help enhance your analysis and streamline your posting strategy:  

Hootsuite

This way, Hootsuite lets you know when your followers are active in the basic features and on Facebook. It gives statistical data, so you want to set up your posts when your audience is active.  

Buffer

Buffer has these basic features that allow you to post automatically for you with consideration of engagement and optimal times. By capturing real-time data, Buffer can tweak your posting frequency to the audience’s behaviour enough to cover the best times.

Sprout Social

Sprout Social offers a nice audience analysis that will display your audience’s performance and post-scheduling at the optimum time. One of these is “ViralPost,” which analyzes the optimal time to share each post and does it independently.

3. A/B Testing: Changing the Timing of the Slots

Analysis of your audience’s habits involves testing. Here’s how A/B testing can help you pinpoint your ideal posting time:

What is A/B Testing?

Thus, an A/B setting is a process of publishing similar content at different times to determine which time results in higher interest. For instance, write a post and share it in the morning, then rewrite another similar post and share it in the evening. You would measure this by likes, shares, and comments.

How to Set Up A/B Testing?

If you can only test one piece of content, post it at two different hours to compare.

Compare performance

Engagement rate, reach, and comments should also be recorded to compare the best time to post.

Do the same thing with other time slots to get better results as you progress with the exercise.

Regional and Demographic Insights

Now, let us understand the regional and demographic insights in detail. 

It is important to find out the region of your audience, their age, and what they are most active on Facebook. Consistent with these factors helps ensure that your content is most effective for attracting your desired audience when you post.  

1. How Time Zones Affect the Global Audience  

For the brands aiming for an international audience, the time difference is an essential factor that defines the visibility of our post.  

Overlap Active Hours: Laying the posts during hours when the deadline coincides with many time zones, such as 10 AM EST in the evening in Europe, ensures that more people see the posts.  

Localised Posting: Ensure you track your posts using Facebook Insights to see where most of your audience is and post at that time.  

Staggered Scheduling: For the target audiences, one should space the posts over different time frames by adopting time management tools that post content at certain intervals to suit each region.  

Strategy Details
Overlap Active Hours Align posts to overlap multiple time zones, e.g., 10 AM EST (evening in Europe).
Localised Posting Use Facebook Insights to find your audience’s primary regions and schedule accordingly.
Staggered Scheduling Schedule posts at different times for regions like North America, Europe, and Asia-Pacific.

2. Types of Activities Depending on the Age and Demography  

Millennials (Ages 25-40):  

Activity Peaks: Late morning (10 AM—12 PM) and evening (7 PM—9 PM).  

Why It Works: This generation—the Millennials — constantly accesses Facebook after their daily schedules and during their working breaks.  

Content Preferences: This group is active on Reels, carousels, and posts that provide educational content.  

Gen Z (Ages 18-24):  

Activity Peaks: Late evenings (8 PM –11 PM).  

Why It Works: This generation, which has grown up using the internet extensively, is most productive at night and works across multiple channels.  

Content Preferences: This demographic is interested in trending, interactive, bite-sized content such as polls and memes.  

Baby Boomers (Ages 50+):  

Activity Peaks: Predominantly during the morning hours between 6 AM and 8 AM and the middle of the working day between 2 PM – 4 PM.  

Why It Works: Baby Boomers prefer waking up early and using Facebook to discover what is happening around them and communicate with their loved ones.  

Content Preferences: This group is interested in receiving informative, nostalgic posts driven by their community.  

Demographic Activity Peaks Why It Works Content Preferences
Millennials 10 AM–12 PM, 7 PM–9 PM Active during work breaks and after daily routines. Visuals, educational posts, carousels.
Gen Z 8 PM–11 PM Active at night, multitasking with other platforms. Interactive content, memes, bite-sized posts.
Baby Boomers 6 AM–8 AM, 2 PM–4 PM Early risers engage with family and informational posts. Nostalgia, community updates, informational posts.

3. Regional differences in the use of the Social Site Facebook  

North America:  

It increases during lunchtime (12 noon-2 pm)and late evenings (7-9 pm). The banal, the educational, and the local interest will always receive high levels of engagement.  

Europe:  

Peak hours encompass the morning hours of 8 AM to 10 AM and the evening hours of 6 PM to 8 PM. The European audience has favourite topics like entertainment, lifestyle, sustainability, travel, and related topics.  

Asia-Pacific:  

Most Facebook activities occur during the evenings (7 PM –10 PM). This region is also very mobile-oriented. Its audience is interested in videos, information in the local language, and top issues.  

Latin America:  

Most students use their devices late in the morning, from 10 to noon, and late in the evening, from 8 to 10 at night. People enjoy funny pictures and videos, short messages, and simple texts, preferably pictures or GIFs. 

Region Activity Peaks Content Preferences
North America 12 PM–2 PM, 7 PM–9 PM Entertaining, community-focused, and informative posts.
Europe 8 AM–10 AM, 6 PM–8 PM Lifestyle, sustainability, and travel-related content.
Asia-Pacific 7 PM–10 PM Videos, local language posts, and trending topics; mobile-first engagement.
Latin America 10 AM–12 PM, 8 PM–10 PM Relatable memes, visually appealing short videos, and culturally relevant posts.

Common Myths About Facebook Posting Times

Understand the common myths about Facebook posting times in detail –

1. Erasing the Concept of Having the Best Time Ever  

There is no optimal time to post a status on Facebook. Although overall tendencies point at certain hours of the day, the best time to post is a question defined by the audience’s behaviour, geographical location, and interests. The problem is that one strategy can be effective for one brand but not necessarily for another.  

2. Clearing Confusions over Weekends and Non-peak Time Periods  

A common misconception is that using the weekend or off-peak times is futile. Weekdays are usually claimed to have higher active participation, though weekends can be suitable for sharing lifestyle, entertainment, and leisure features. Off-peak hours may target specific groups, such as night followers or the international populace.  

3. Why Timing Isn’t the Only Thing In Engagement?

Timing is crucial but cannot be the only yardstick for engagement. There is more emphasis on the quality of the material, the text descriptions, and worthy pictures. If an organisation wants to achieve its goals effectively, it has to produce good content at the right time.  

Takeaway:  

Hear about your audience’s behaviour patterns and insist on the post type, time of day, and day of the week that is most effective for your business.

Case Studies and Success Stories

  • Real-world examples of brands optimising Facebook posting times:

1. E-commerce Campaigns

Zara posted their summer sale at appropriate times when the two groups of people would be on the site, going by the traffic specifically, during lunchtime at exactly noon and 8 PM. 

The result? 

The clicks received were raised by 35%, and the online sales during the campaign period increased tremendously.  

2. Viral Video Content Strategies

Dyson took advantage of product demonstration videos uploaded at 7 PM when the target users were most likely to be online. 

With the focus on visuals, attempts combined with the optimal reaction time provided a 60% increase in live video views.  

3. Community-Building by Nonprofits:  

The World Wildlife Fund (WWF) increased the engagement rate tenfold by sharing powerful stories of animals on the brink of extinction during morning and evening when audiences worldwide tend to be more thoughtful and relaxed.  

Takeaway:  

These brands show the power of timing, knowledge of the audience, and good content to engage and sell. Apply these strategies to customise your success. I have provided seven strategies on how one can customise success above!

Advanced Tips to Maximize Engagement

Here are the most advanced tricks we would suggest you to maximize engagement – 

1. Captivating Captions 

Create captions that explain something, make people wonder, or ask questions. Appropriate text may help readers respond to your message, increasing the position frequency.  

2. Effective Hashtags

Add existing, popular, specialised, and company-specific tags to increase audience reach. If you want your message to perform well, use 2-5 hashtags at most.  

3. Strategic CTAs (Call-to-Actions)

Widely used social CTAs should also be included, such as Write your thoughts below; Tag a friend or Click here to learn more. CTAs are meant to steer users into actions that will make some difference.  

4. Consistency and Frequency

Be active (at least 3-5 times a week), so your content remains at the forefront of your audience’s newsfeed. Do not make your followers uncomfortable by posting too frequently.  

5. Leverage Facebook Ads

Increase organic activities with the help of paid Facebook Ads. Promotion can increase the audience of your most successful posts so the target group will see your content.  

Pro Tip: Incorporate these tips with the best time to post, and you can be assured of your business’s needed engagement and growth!  

Conclusion

Knowing the best time to post on Facebook is basic for reaching the highest number of followers or friends. You should be able to tailor the strategy to the audience, their behaviours, demographics, and the trends within your industry. I reiterate that there is no set schedule; only make sure you’re tracking the signal and shifting according to how your fans respond.  

This means that the more frequently you post good content, the better it is, and if it coincides with the right time, you will see higher returns. 

Try out varied timings and play around what works best and what does not.  

Get in touch with us. We would also appreciate your comments!

Use these tips, and feel free to report your experience here. How often and when you post makes a huge difference. Your feedback is invaluable!

Frequently Asked Questions

  1. As we approach 2025, what is the optimal time to post on your Facebook account?  

In 2025, it is most effective to post on Facebook during the midday, 9 to 11 AM, and 7 to 9 PM.  

  1. Does the 7 days of the week influence the engagement on the Facebook page?  

Weekdays indeed have higher engagement than weekends. Wednesdays and Fridays are particularly suitable for posting.  

  1. What does the Facebook algorithm do for posting times?  

Facebook’s algorithm prefers content that receives initial interaction. Content reaching many people improves as the post is made at the right or best time.  

  1. Is there an optimal time for posting on a Facebook page across the board?  

No, the best time depends on your audience is location, what they typically do at that time of day, and what business they’re in. Get your page’s active hour, specifically from Facebook Insights.  

  1. What impacts do the time zones have on the optimal time?  

Many consumers watch programs at different times; time zones are vital for an international audience. If your fans are geographically dispersed, post at times when they are most active.  

  1. Should one post at the same time on a given day?  

Consistency in social media marketing is good, but it is even better to post during the most active time of the day. Timing can also target different users at different times of the day or week.  

  1. Where does my audience interact most, and how can I best reach out to them?  

You should utilise Facebook Insights to know when your followers are most active. Other software, such as Hootsuite and Buffer, also has special analytics features.  

  1. Does content type affect when is the best time to post?  

Indeed, videos or live streams usually attract users’ attention in the evenings, and static posts or links in the mid-morning.  

  1. When is the most effective time to post between business-to-business and business-to-customer companies?  

– B2B: When people are powerfully relaxed, such as early morning between 7 and 9 or lunchtime between 12 and 1.  

– B2C: Nights, particularly early evenings, from 6- 9 PM, are when consumers are most engaged.  

  1. Is it effective to share on Facebook during the weekend?  

Sundays and Saturdays have fewer interactions than weekdays, yet the lifestyle, leisure, and entertainment categories usually have good interactions on the weekend.  

  1. How often do you post on Facebook?  

Most brands should post at least 3-5 times a week. This refers to the level of posting consistency since excessive posting will uninterest followers, while infrequent posting will relegate the post to the background.  

  1. Does it help to promote posts if there is no time constraint?  

Of course, paid promotions allow the content to be viewed by people other than your followers, but when done at the right time, they increase ROI.  

  1. Does the time when some posts are best to be made differ when making organic and paid posts?  

Indeed, unlike paid posts, organic posts depend heavily on timing to get the highest reach.  

  1. Should I also consider weeks, months, days, and specific occasions?  

Absolutely. User activity also increases when popular data is updated with the holiday and the trending event, so one can try to achieve such outcomes.  

  1. How do you test the best time to post for the page?  

Perform A/B tests when the content of two posts is similar. Still, one is posted at a different time from the usual use of special analytics on Facebook to observe its activity regarding likes, shares, and comments.