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Top 8 Digital Marketing Courses in Pune with Course Details

Digital marketing Courses in Pune
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Looking for Digital Marketing Courses in Pune? Pune is a city that has a lot to offer to anyone who wants to learn, grow, and succeed, it is often referred to as the Oxford of the East, a term that reflects the number and quality of educational institutions present in the city. 

In recent years the world has moved on to the digital era leading to newer opportunities with must-have skills that were not previously required, Digital marketing is one of them. As of 2023, it is estimated that the digital marketing industry will increase many folds in the coming few years providing a plethora of opportunities as compared to recent times.

Pune, a modern and progressive educational hub in India, has rapidly caught up to this trend. Apart from the traditional courses provided by institutes for medical, engineering, and finance fields, Digital marketing has readily incorporated itself into the curriculum which has led to a huge influx of people demanding proficiency in this field.

Types of Digital Marketing Courses in Pune

If you’re thinking about taking a Digital Marketing course, it’s important to consider that there are different types of courses tailored to different needs. Whether you’re a student looking to integrate digital marketing into your curriculum or a professional aiming to enhance your career, there is something for everyone. It’s all about finding the right fit for your unique goals and aspirations. 

Online courses

Online courses provide learning through digital media over the internet, these can provide learners with an option to learn in live classes just like offline courses, alternatively, prerecorded classes can be accessed to learn at one’s own pace, sometimes these digital marketing courses are also available as a hybrid mode where an individual can partially learn online as well as offline.

These types of courses are recommended for working professionals – as they can provide them the flexibility to maintain their work commitments along with their educational pursuits, students – as they provide an opportunity to explore additional subjects and even entrepreneurs and small business owners as these courses help them stay competitive in the rapidly changing business environment.

Offline courses:

Offline courses are the more traditional way of learning these include physical classrooms and face-to-face interactions between the instructors and students, you can opt for an offline digital marketing course if you think learning it would be easier due to its in-person instructions and interactions not only with your instructor but also with your colleagues, these types of courses are recommended for students who want a traditional college experience and individuals requiring structured learning environment

Important Factors for Choosing the Right Digital Marketing Course

Selecting the appropriate digital marketing course is important for effective learning and professional success. before delving into the recommendations for top digital marketing courses, it is necessary to carefully consider the following key points:

  1. Course content:
    What are the modules provided for the course and are they relevant? As digital marketing is industry oriented is a practical approach provided as much as theory?
  2. Instructor/faculty expertise:
    Practical knowledge from experienced professionals adds real-world insights and weightage to the learning process so it is important to check the background and experience of the person or team delivering the course.
  3. Reviews and Testimonials:
    Read reviews and testimonials from past students to know how satisfied and successful they were after completing the course as positive feedback indicates that the course was beneficial and effective for others 
  4. Certification:
    Check if the course provides certification after completion of the course. If that certification is valuable in the industry, A recognized certification adds credibility to your skills in the eyes of potential employers.
  5. Fees:
    Compare the Fees of the course with the value it offers, a higher-priced course may provide more comprehensive and detailed content, support, and resources but not always. Compare your budget and what you’re getting in return.
  6. Job Placement Assistance:
    Some courses assist in finding job opportunities or offer networking opportunities with professionals in the field and some don’t, this support can be very helpful for those looking to transition into a career in digital marketing.
  7. Update policy:
    Digital marketing is an evolving field so it is important to make sure that the course has a clear update policy and course is regularly updated

Future scope of digital marketing in Pune

Digital marketing is a great career choice in Pune. The city’s businesses are rapidly going online, creating a high demand for people who understand digital marketing. Whether you want to work with big companies or are a fresher ready to kickstart your career, there are plenty of opportunities. 

Learning digital marketing opens many doors for an individual for a better future career as is evident by well-known employment websites such as Naukri.com and shine.com which suggests that there are currently 1,665 digital marketing jobs available for freshers which almost doubles with the increasing experience of an individual.

Especially for freshers who are planning to build their career in digital marketing, there is plenty of room for career growth, as is shown below with experience level. Career growth in digital marketing is more complex with more diversity and opportunities than in the example shown – 

  • Digital marketing intern/Jr – 0 to 1 year
  • Digital marketing expert/specialist – 1-3 years
  • Digital marketing team lead/ asst. manager – 3-5 years
  • Digital marketing manager – 5 years
  • Digital marketing strategist – 8 years
  • Chief marketing officer – 10 years

Top 8 Digital Marketing Courses with Course Details

1) Academy of Digital Marketing, Pune

Academy of Digital Marketing - Logo

Academy of Digital Marketing or ADM provides the best Digital Marketing course available in Pune, this Pune-based Digital marketing institute offers courses to professionals, students, entrepreneurs, and anybody else with an interest in the field.

It is an affiliate of the digital marketing company Tattvam Media Pvt. Ltd. which specializes in lead generation.

Founded by Mr. Himanshu Sharma who has expertise of over 11 years in digital marketing with over 100 clients and several 6-7 figures affiliated businesses.

ADM aims to become India’s leading cloud training platform in India through online and classroom training to educate and positively impact one million individuals worldwide.

Course – #1 Digital Marketing Course in Pune

Duration – 10+ weeks 

Fees: 

Modules: a total of more than 20 modules are available some of which are –

  • Assets
  • Website Design & Development
  • Social Media Platforms
  • Traffic
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Social Media Marketing
  • Paid Marketing
  • Remarketing
  • Inbound Marketing
  • Email Marketing
  • Google Analytics
  • Monetization
  • Getting Clients
  • Adsense & Blogging
  • E-commerce Marketing
  • Affiliate Marketing

Why choose this course?  

  • ADM provides a free E-book to teach people about digital marketing careers and more.
  • Affordable course prices are offered.
  • Training is provided by faculties who have  years of experience in this field, have attended the best conferences in digital marketing, and have worked with world-renowned clients
  • Practical sessions and live projects are conducted to make you industry-ready.
  • ADM provides 100% placements and  on-on-one placement assistance as well along with interview preparation to ensure that you get the best possible opportunity
  • Their batches are small in size because of this, every student gets individual attention.
  • The course is always up-to-date and relevant according to the latest trends
  • You will receive an AMPF certificate after completion of this course

Contact details:

Address: 1016, Gera’s Imperium Alpha, Rajaram Patil Nagar, Vitthal Nagar, Kharadi, Pune, Maharashtra 411014

Phone Number: 07030235214

2) Simplilearn

Simplilearn Logo

Simplilearn led by founder Krishna Kumar and cofounder Kashyap Dalal is also a well-known name in the online learning community and one of the best digital marketing course providers with 400+ courses 40+ global accreditation and more than 2000 qualified trainers since their foundation in 2010. Simplilearn aims to change lives by helping people via digital skills while keeping its value in Entrepreneurship, teamwork, and transparency 

Courses: 

  1. Post Graduate Program in Digital Marketing 

Duration – 8 months 

Fees – ₹ 1,01,999

Modules:

  • Website creation
  • Digital marketing landscape 
  • Behavioral marketing 
  • search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social Media Marketing (SMM)
  • Email marketing 
  • Mobile Marketing
  • Content strategy
  • Strategy for paid campaigns
  • Analytics, ROI, and Evaluation
  • AI, Automation, and Emerging Technology
  • Digital Marketing Capstone
  • Stukent Digital Marketing Simternship
  • Digital marketing with ChatGPT and other generative tools 
  • Digital marketing Meta Master session
  • Purdue Digital Marketing Masterclass
  • Affiliated Marketing
  • Blogging
  • E-commerce listing
  • B2B marketing

Why you should choose this course?

  • It provides dual certificates from Purdue and Simplilearn 
  • Gian qualification to join the Purdue University Alumni Association
  • Classes are delivered by globally renowned Purdue faculty
  • JobAssist provided by Simplilearn helps you catch the attention of top employers
  • To Get updated with the latest AI tools like ChatGPT, stable fusion, and Blue Willow, 
  1. SPJIMR Professional Certificate in Brand Strategy 

Duration – 5 months 

Fees – ₹ 1,25,000

Modules:

  • Introduction to Brand Strategy
  • 5C analysis 
  • Brand positioning strategy
  • Brand essence and identity
  • Brand design
  • Brand communication
  • Branding on social media
  •  Brand portfolio management 
  • Brand architecture
  • Managing brands across the brand life cycle
  • Brand equity and evaluation
  • Customer brand relationship
  • Capstone presentation

Why you should choose this course?

  • Receive a certificate upon completing the program from the well-respected SP Jain Institute of Management & Research.
  • Become a part of the SPJIMR Executive Alumni Network membership after finishing the program.
    Digital Marketing Specialist

Duration – 8 months

Fees – ₹ 64,200 

Modules:

  • Induction Session for Digital Marketing Specialist Masters Program
  • Introduction to Website Creation: Building a Strong Online Foundation
  • Digital Marketing Landscape: Navigating the Ever-Changing Landscape
  • Behavioral Marketing: Understanding the Customer
  • Search Engine Optimization: Unleash the Power of Organic Visibility
  • Search Engine Marketing: Targeted Campaigns for Maximum Reach
  • Social Media Marketing: Engaging Customers and Building Brand Advocacy
  • Email Marketing: Leveraging the Power of Personalized Communication
  • Mobile Marketing: Capturing Audiences in the Mobile Era
  • Content Strategy: Crafting Compelling Messages for Success
  • Strategies for Paid Campaigns: Maximizing ROI
  • Analytics, ROI, and Evaluation: Measuring Success in the Digital Age
  • AI, Automation, and Emerging Technology: Harnessing Innovation for Digital Marketing
  • Digital Marketing Capstone Project

Why you should choose this course?

  • Learn to use ChatGPT and newer generative AI tools for digital marketing 
  • More than 16 case studies to be prepared for real-life scenarios 
  • Get live lessons from experts in the digital marketing industry

More details can be found at:  www.simplilearn.com

3) PIIDM

Piidm - Logo

PIIDM was established in 2012 by Vijay Gehlot with the vision to educate people with digital skills and since then it has earned a reputation as one of India’s leading institutes for digital marketing education with 11+ years of experience and more than 400 placement companies. Whether you’re just starting out or already have some experience PIIDM provides top-notch training that caters to everyone. They specialize in offering Digital Marketing courses in Pune, ensuring that what you learn is not just theoretical but directly applicable to your career in the ever-changing field of digital marketing.

Courses:

Online Digital marketing course/Digital marketing course in Pune

Duration – 2 months

Fees – ₹21,999

Modules – total 56, some of them include

  • AI In digital marketing
  • Blog creation
  • Introduction to SEO
  • Search engine fundamental
  • On-page/ Off-page SEO
  • Content keyword mapping
  • Social media automation
  • Content marketing
  • Search Engine Marketing (SEM)

Why choose this course?

  • 100% practical based to make you industry-ready
  • Get an internship letter with 17+ certifications after the course completion
  • Affordable fees which can be paid in installments
  • Preparation for interview and support in resume building
  • A letter of recommendation is provided after course completion

More information can be found at: www.piidm.com

4) IIDE

Established in 2016 by Karan Shah IIDE or Indian Institute of Digital Education is another top digital marketing course provider as a well-known institution for digital marketing education in India, earning the trust of more than 100,000 students nationwide it aims to become a global leader in in talent contributions for digital marketing. It has partnered with the National Skills Development Corporation (N.S.D.C.) which is a government initiative to skill India, to fulfill their vision. The NSDC has acknowledged its courses as offering valuable skills.

Courses:

  1. MBA-Level PG in Digital Marketing

Duration – 11 months

Fees – ₹5,95,000

Module:

  • Inbound Marketing
  • Introduction to Digital Marketing
  • Website Creation
  • Search Marketing
  • Media Management & Automation
  • Forms of Digital Marketing
  • Integrated Marketing (Full Funnel Marketing)
  • Managerial Skills and Soft Skills
  • Soft Skills
  • Agency Skills
  • Compulsory Internship & Thesis
  • Internship and Mentoring
  • Specializations
  • Creative strategy
  • Performance marketing
  • Capstone Project

Why choose this course?

  • Provides a program that is on par with the MBA
  • Provides a 100% placement assurance
  • 2 different specializations are available
  • Provides an extensive more than 600 learning hours
  • Provides flexible weekdays and weekend batches
  • Also provides 0% EMI options for affordability

Advanced Digital Marketing Training

Duration – 4-6 months

Fees – ₹1,15,000 / ₹1,60,000

Module:

  • Foundation
  • Marketing fundamentals
  • AIDA funnel
  • Presentation skills
  • Introduction to departments and agencies
  • Search Marketing
  • Website basics
  • SEO
  • Google ads
  • E-commerce
  • Excel and report training
  • Corporate soft skills
  • Social media marketing
  • Organic social media
  • Management of brand reputation
  • Paid social media
  • Influencer marketing
  • LinkedIn profile and resume building
  • Growth and analytics
  • Nurturing and generation of leads
  • Google Analytics 4
  • Mock interviews
  • Capstone Project
  • Preparation for interview
  • Planning strategy
  • Media Planning
  • Optimization and conversion rate
  • Management of customer relations
  • Adsense, Blogging, and affiliated marketing
  • Overview of Freelancing Economics
  • Personal brand building and portfolio
  • Business skills
  • How to pitch
  • Client service
  • Planning a campaign
  • Project management
  • Harvard Business Review’s Case Studies in Multimedia
  • Skills in conflict resolution and leadership
  • Digital marketing and economics masterclass

Why choose this Course?

  • This course provides mock interviews powered by AI 
  • Dedicated portal for placements
  • One-on-one mentoring sessions
  • Syllabus made by industry experts
  • Case studies and simulations from Havard business review

More information can be found at: www.iide.co

5) UpGrad

UpGrad is one of the well-reputed educational companies in South Asia providing a comprehensive digital marketing course in cooperation with MICA, it was established in 2015 by its founding team including Ronnie Screwvala and Phalgum Kompalli Since then they have brought multiple achievements to their name, their vision, and mission is to 

Help their learners attain their intended goal and empower the career success of every global workforce member as their reliable lifelong learning companion.

Course: Digital Marketing Course – Advanced Certificate in Digital Marketing and Communication from MICA

Duration – 31-51 weeks

Fees – ₹3,256/month. 

Modules:

  • Digital marketing landscape
  • Marketing fundamentals – Transitioning from Traditional Marketing to Digital Marketing.
  • Metrics and Channels in Digital Marketing
  • Customer-centric approaches
  • Case study – food products company
  • Deep dive – digital channels -1
  • Social Media Marketing
  • Crafting an Online Presence
  • Search Engine Optimization (SEO)
  • Case study – Food and beverage industry, E-commerce and travel industry
  • Assignment – blog creation (WordPress) and live project on social media marketing
  • Search Engine Marketing (SEM)
  • Display and programmatic advertising
  • Content marketing
  • Nurturing
  • Case study – Clothing, healthcare finance, and transportation
  • Google ads manager
  • Live project on email marketing
  • Integrated strategy and marketing analytics
  • Web analytics
  • DM resource planning
  • Establishing a Strong Digital Marketing Strategy
  • Case study – Transportation and E-commerce
  • Live project on web analytics (Goole analytics 4)
  • E-commerce project and capstone project

Why choose this course?

  • They provide always updated modules incorporated with generative AI
  • Vast video library comprising tutorials on more than 90 tools
  • Tailored Resume Feedback
  • Daily doubt-solving sessions
  • Preparation using mock interviews provided by hiring managers
  • Linked certification from MICA 

For more details visit: www.upgrad.com

6) IIM SKILLS

IIM Skills Logo

IIM KILLS is one of the world’s fastest growing ed-tech companies serving since 2015. The digital marketing course provided by IIM SKILLS is a comprehensive and personalized approach to learning, ensuring a transformative educational experience for individuals, which is also recognized by the government of India. IIM SKILLS aims to provide world-class education at affordable prices through online and self-paced learning programs helping professionals to upskill just within a few months.

Course – Master Digital Marketing Course

Duration – 2 months

Fees: ₹29,990

Modules:

  • Introduction to digital marketing
  • WordPress and web development
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)(Google ads)
  • Email marketing
  • Inbound Marketing
  • Social media marketing
  • Integrated digital Marketing strategy
  • Web analytics 
  • Online Reputation Management (ORM)
  • E-commerce, Quora, affiliate, video marketing
  • Graphic design
  • Advanced blogging and content writing
  • Planning and media buying
  • Marketing automation and digital infographic resume creation

Why choose this course?

  • Hand-on practical learning with more than 60 hours of live online training and more than 100 hours of assignment 
  • Acquire a government-recognized IIM SKILLS certificate
  • Master various digital marketing tools to meet industry demands
  • Gain lifetime access to learning materials including recorded lectures and presentations

More details regarding the course can be found at www. iimskills.com

7) SIM – School of Internet Marketing, Pune

School of Internet Marketing is India’s 1st Practical Training Institute in Pune and undoubtedly one of India’s top providers of digital marketing training with more than 90 placement companies, 6550 batches completed to date, and more than 3500 satisfied students.

You’re in the right place if you want to succeed in the field of Digital marketing and want to work as a professional. Nine years since its establishment it has become one of the most recognized in the digital marketing industry. 

Course SIM Digital Marketing Course 

Duration – 2 months

Fees: ₹ 19,000

Modules: This course includes 42 modules some of which are-

  • Overview of digital marketing course 
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Google webmaster tool
  • Content marketing
  • Local SEO
  • Web planning and creation
  • Online advertising
  • Mobile Marketing
  • Video Marketing

Why choose this course?

  • They provide a 100% practical training 
  • Along with the completion of this course, you get an additional 9 Google certificates
  • Provides a job, business, and freelancing learning point of view 
  • Placement cell provides job opportunities till you get an offer
  • Provides individual focus on each student

More details regarding this course can be found at: www.schoolofinternetmarketing.co.in

8) Digiperform

digiperform logo

Digiperform is one of the digital marketing institutes that provide a large variety of digital marketing courses for many different individuals as per their requirements from kids to students and professionals.

Digiperform was initially founded by Mr. Manu Jolly in 2014 and later joined by co-founder and director Mr. Vaibhav Vats since then they have claimed achievements like “the most trusted brand in India” and “most promising brand in 2017

Courses:

1. Digital Marketing Foundational Course 

Duration – 2 months/weekdays

Fees – ₹ 24,750

Modules:

  • Digital marketing ecosystem
  • Basics of the Internet and computers
  • Google workspace mastery
  • SEO
  • Digital graphics creation
  • Social media optimization
  • Video creation and editing
  • Online advertising

2. Digital Marketing Specialist Course

Duration – 3 months

Fees – ₹ 35,750-44,750

Modules:

  • Marketing foundation
  • Digital marketing ecosystem
  • Digital consumer behavior
  • Digital visibility and online lead strategy
  • Business graphic design and video marketing
  • Business website building
  • Social media ad landing page optimization
  • Instagram and Facebook advertising
  • SEO
  • Traffic reporting and web analytics 

3. Digital Marketing Master Course

Duration – 4.5 months

Fees – ₹ 45,750 – 58,750

Modules – There are 23 modules some of which are

  • Marketing foundation
  • Digital marketing ecosystem
  • Digital consumer behavior
  • Digital visibility and online lead strategies 
  • Business graphic design
  • Landing pages and social media optimization
  • Social media advertising (Instagram and Facebook)
  • Traffic reporting web analytic
  • Google ads and online advertising

4. Online Marketing Professional Course

Duration – 6 months

Fees – ₹ 55,750 – 72,750

Modules – There are 27 modules some of which are

  • Rebranding and remarketing
  • Email and inbound marketing
  • Web content writing
  • Adsense, affiliate marketing, and blogging
  • Selling on Amazon and marketplaces
  • Starting an agency and earning as a freelancer
  • Digital marketing powered by AI
  • Live creation of search campaigns using Google ads
  • Mock interview and interview preparation

Why choose these courses?

  • These courses provide mock interviews conducted by industry experts that help you prepare for the final interviews
  • On-campus placements with over 1200 hiring partners
  • Comprehensive guide to building your professional resume to grab the attention of potential employers
  • Live sessions that promote doubt learning and interactivity

More details on these courses can be found at: www.digiperform.com

Conclusion

So, this is the list of top digital marketing courses in Pune with course details 

If you are someone looking to develop your career in the field of digital marketing you should make sure that you join an institute that provides comprehensive courses which puts more weight on practical than theoretical aspects and the one that suits your overall requirements.

Based on this compilation of digital marketing courses, it’s evident that the Academy of Digital Marketing offers the most comprehensive package while being affordable, providing the best value for your investment. If you’re looking to initiate your learning journey for a brighter future in this field, choosing ADM appears to be the best choice.

As AI continues to develop and advance it will cause a boost in digital marketing jobs.

Advanced tools would help marketers in handling routine tasks and providing insights through data analysis faster and more accurately than ever before helping them manage their resources much more efficiently in terms of time as well as budget.

Simply put, learning digital marketing skills is like making a smart investment in your future. It gives you the tools to stay competitive and succeed in the ever-changing world.

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