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Digital Agency Integrated Institute. International Standard Beginner & Advanced Level Online Marketing Courses in Pune.
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You'll learn the best tools in the market that are used by experts worldwide.
Best Digital Marketing Training Institute in Pune
Looking for the best digital marketing courses in Pune? Since 2010, ADM's founders have worked with some of the biggest companies around the world.
100% Job Assistance
We have collaborations with companies to provide job assistance to our students in Pune. Also we give an opportunity to work with our agency & with our clients after completing training at our institute.
Micro Batch Size
We have micro batch size of just 10-15 students in Pune.Hence every individual student gets full attention from the trainer.
Google AdWords & Analytics Certification
We provide certifications after successful completion of the courses at our Pune office. It includes Google Adwords, Analytics & Hubspot certifications. Also we provide institute level certification at course completion.
Flexible Batch Timing
We provide flexible batch timings for the students as we understand that every student has different level of personal & professional commitments.
Chance To Work On Live Projects
Our focus is to provide 100% practical knowledge to students & hence we also give chance to students to work on real time client projects in association with our parent agency - Tattvam Media at Pune.
ADM at Pune is a unit of Tattvam Media which is digital marketing agency and therefore it gives student a real view of company's working & we teach what we preach.
All the Digital Marketing Courses You Need To Succeed in 1 Place
All the modules are carefully designed to enable a student to create world class "real & working" strategies for a business and learn digital marketing in more better way.
Digital Marketing - Overview
All the basic overview of Online branding & advertising will be covered such as what is online branding, how we do it, all the strategies, the difference between digital marketing and traditional marketing, goals and strategies.
Website Planning & Creation
How to design a business website, planning it, setting site goals or your application goals. From booking a domain name to understanding the difference between internet & web, all the functionality of web servers and website will be taught.
Content management and promotion strategy building process with how to write a compelling content with all the case studies will be covered to develop your skills. Online content marketing, its strategy and planning will be covered in this training module.
This module will furnish you with a structured way to construct your Facebook and Instagram advertising strategy. You will be getting a detailed understanding of this advertising format, rules, and dimensions.
Adwords & Landing Pages
This training module will cover all the strategies and latest practice sheet to enhance the performance of your website on Google Adwords. Paid marketing with google account set up with all the guideline will be taught during this training course in Pune.
You will be introduced to all the concepts of SEO, SEO ranking, Google by business etc in this module. You will get to know the importance of Local SEO and learn about the Local SEO ranking signals and Local SEO Negative Signals.
Social Media Marketing
Our well-designed course for this module will teach you the SMO and SMM differences and its importance. We will discuss about Influencer Marketing & the impact of Social Media on SEO along with the use of Social media and its statistics.
In this module, you'll learn about the best emailing strategies that are used by the best companies worldwide to nurture & sell to the leads that are generated by other traffic channels.
This module will teach you the everything regarding Inbound Marketing which generates leads for a business.
You will get to know about the importance of Google Analytics for any business which is one of the best Analytics software. This module will teach you how to use Google Analytics and will explore the UI reporting along with building up of dashboards and shortcuts.
Tools - Research + Basic Automation
In this module, you'll get to know about the advanced tools that are used for automation & increasing the productivity & efficiency in the agency environment.
Each and every fundamental of Affiliate marketing will be covered in this module. You will know how to apply for Affiliate network and how it functions. This module will cover how it works, product research, how to promote it and all its networks, reports and ROI.
Adsense & Blogging
From the basic of Google Adsense to the approaches of discovering ad-trends everything will be covered in this module. You will be able to generate flow from your website by Google Adsense, Adsense code installation and managing different type of Ads.
This is a very SPECIAL module as in this module, you'll get to know about some gold mines to acquire clients for your business or for your company.
In this module, you'll get to know about dropshipping model to run your e-commerce business. You'll get to know about Shopify, AliExpress & different types of Facebook Ads strategies for e-commerce marketing.
Digital Marketing Is Perfect For
It can take you to the next level in your professional life in almost all use-cases
As a business owner, marketing is very critical part of the business & knowledge of online marketing will enable you to scale your business.
If you're looking to start your own business then digital marketing can give you a kickstart by helping you to acquire new clients online.
All the companies are now introducing digital marketing in their business & the demand is growing exponentially for skilled professionals.
Looking For Job
After the penetration of Jio in India, the demand for expert digital marketers has exploded. All the businesses are getting online & the demand of digital marketers is high & supply is low.
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What is the standard digital marketing course fee in Pune?
It totally depends on the kind of training that you’re going to get from an institute. Normally for a course it ranges from Rs. 10,000 – Rs. 1,00,000 depending on the value provided in the course. There can be multiple levels of a course – beginner, intermediate & pro-level. For a beginner level course, the fees are at the lower end and similarly for the pro-level course the fees are at the higher end. At Academy Of Digital Marketing (one among three best digital marketing institutes in Pune), our normal fee is Rs. 49,997 (inclusive of GST) but right now we’re giving special discount & our discount fee for 2 months program is Rs. 24,997 (inclusive of GST)
At our institute we provide flexible batch timings according to our students to choose their class timing as per their convenience. There are several different batches with weekday classes and weekend classes. Call us right now and register yourself for our new batch and get a special discount for your online marketing courses in Pune at ADM. Our training institute is at Kharadi, Pune, Maharashtra.
Why digital marketing is a strong professional career?
Managing and executing market with the help of electronic media is Digital Marketing.
Digital marketing is a process of advertising through electronic and digital channels like websites, search engines, social media, email, and various mobile applications.
Digital marketing is said to be “The Future of Marketing”, and is the best place to reach out to the mind of people for promoting your business. Online audience and people in the Internet world are easily being targeted. It is all about connecting with the proper audience at right time and Digital technology made our world so small and simpler to reach out to people instantly.
In spite of all, An online marketing expert can have several different options for choosing their professional career. They can either choose to work in developing a online branding strategy or can analyze customers behaviour in any research jobs; they can also work with design and content building team or as an SEO specialist.
A Digital Marketing Manager can earn up to a Median Annual Salary of $ 75,000, and Digital Marketing Account Manager annual income can be $ 45,000, Digital Marketing Analyst Median Annual Salary can vary from $ 35,000-$ 52,000, Technical SEO Manager Median Annual Salary of year 2015 was about $ 95,000
Academy Of Digital Marketing in Pune is a digital marketing training institute which offers customized Digital Marketing Courses in Pune, you can choose your course according to beginner, intermediate & pro-level.
What are the features of Social Media Optimization course?
ADM is offering one of the popular digital marketing courses in Pune that offer well structured SMO course.
Top class and affordable education
Training from the industry experts with experience above five years at our institute
Provide practical and theoretical sessions
Opportunity to work on live projects to improve your knowledge
100% assistance in job placement after completing the training at our institute as we have an association with the big network of agencies and companies who seek for professionals
Flexible batch timings
Attention to each candidate is given at our institute
What is Digital Marketing and what is the significance of this Course?
Digital marketing is termed as an integrated marketing service used for attracting more potential customers through posting engaging contents and converting clients. It implements several channels like content, influencer promotion, online advertisement, social media, and search engine optimization that lets multiple brands to associate with potential customers and build the effective real-time marketing campaigns.
We provide 15 module course at our institute which covers the basics of all of these.
Why should I learn Digital Marketing Courses at ADM?
Digital Marketing Courses at ADM insists on creating leaders and experts by converting fresh minds to masterminds. The courses in our training programme will aid in developing skills and expertise that are needed to improve skills in developing, implementing, and evaluating various strategies for the companies connected across the world.
ADM is associated with its parent agency, which is the reputed digital marketing company in Pune offering Web designing, SEO, and development services for several years. Unlike other digital marketing institutes in Pune, we are unique in our principles, ethics and offer great industry exposure through real-time projects of our agency that provides better insight and exposure which makes it easy for our students to acquire top skills in no-time.
ADM has always been the most excellent institute with its experienced and dedicated faculties who are well trained with complete digital marketing stuff. Our team of professionals has good knowledge about the current trends in the industry and are well qualified who can impart the quality education for all students. Our team is our core strength which is behind the best digital marketing courses in Pune.
Will I have a good future if I complete Digital Marketing course?
The current business era is full of competition, so every company is trying to create a robust online presence. Hence, candidates with good digital marketing skills have huge demand not only with organizations. Their scope extends to consultancy, freelance opportunity, or employment with reputed companies and clients to establish their online visibility.
Additionally, several good industries provide wonderful digital marketing jobs to skilled professionals like Advertisement agencies, Web Design& Development, Financial Agencies, Digital strategy firms, Health Care and Educational & Training Institutes.
What is the course timing?
We provide multiple digital marketing courses in Pune on weekdays and weekends. The training schedule and the batch timing is also flexible for the students to meet the requirement of the candidates from various backgrounds based on their professional and personal commitment
What are the tools I will learn here?
You will get an opportunity to learn about the best tools in the market that are used by Digital Marketing experts across the world.
Do I have the job assurance?
Yes, 100% job assurance is offered!
Our training academy in Pune has collaborations with several companies to offer job assistance to our students. Also, we provide an opportunity to work with our agency and with our clients in Pune.
What are our unique features?
Our academy differs from others digital marketing training institutes in Pune in two features:
1. A chance to Work on Live Projects
2. Agency integrated.
Our training institute in Pune is unit of our parent digital marketing agency – Tattvam Media which is based out of Pune and hence it offers the student a real-time experience of the company’s working environment, as we teach what we preach. Our goal is to provide 100% practical and theoretical knowledge to our students. Hence we also offer an opportunity to work on real-time client projects of our parent agency in Pune called Tattvam Media. Working at real-time client projects with industry experts is key thing to learn digital marketing.
What are the digital marketing courses provided in training?
There are 15 modules covered in our digital marketing training course –
1. Digital Marketing – Overview
2. Website Planning & Creation
3. Content Marketing
5. Adwords & Landing Pages
6. Facebook Ads
7. Social Media Marketing
8. Email Promotions and Marketing
9. Google Analytics
10. Inbound Marketing
11. Tools – Research + Basic Automation
12. Affiliate Marketing
13. Adsense & Blogging
14. Getting Clients
15. E-commerce Branding
For whom Digital Marketing Is suitable for and why?
Online Marketing is open for any aspirants who like to explore the digital world with digital media as well as mobile media. However, in the career perspective, the following people can boldly opt for this training course in Pune.
Entrepreneur: As a head of the company or business, you are in a position to scale up your business to next level. Insights about the digital marketing will let you scale up your business. In case, If you’re looking for an opportunity to start your venture, then it can offer you a good start by helping you to gain more new and potential clients.
Professionals: All the organizations are now coming up with online branding strategies in their business, so they are all seeking the help of skilled Digital Marketing professionals.
Job Seekers: In India, after the launch Jio, the requirement for professional digital marketers has increased. All the organizations are looking for a solid online presence. Hence, the demand is high whereas the supply of skilled professionals is low in fast growing cities like Pune.
What is the process involved in Sales and marketing via Emails?
The process associated in developing customized emails for potential customers consider the factors like buying behavior, data mining, demographics, and other factors. These factors help in targeting prospective customers with the right content at the right time.
What are the benefits of Promotions via Emails?
• Simple and cost-effective
• Highly successful mode of communication
• Simple to create and share
• Can create customized content for different types of customers
• Global Reach
• Calls to action
• More space for content when compared to text messages
• Increases the chances of conversion
• Attracts customers through vouchers, email coupons, creative advertisements
• Ensures a high return on investment
What are the career opportunities in email marketing?
Email campaigning is the current trend in Online world and interesting career. It explains various techniques of e-mail marketing, how to be creative, how to create personalized contents to the target audience, how to work with technology and data. Based on your preferences, interest, and expertise the industry offers several career paths in this field after completing digital marketing training. Some of them to name are
• Email Designer
• Web Copywriter
• Data Modeler
• Marketing Project Manager
• Email Campaign Manager
What are the skills required for Email marketing?
Email promotions & campaigning doesn’t require many skills, and it just needs creativity.
1. Ability to think outside the box
2. Create captivating content,
3. Good analytical skills
4. Attention to detail
What is the difference between SEO and PPC?
Pay Per Click or Google PPC is another technique which enables you to establish your brand awareness and convey the information through advertising on the Google search engine and reach your potential clients. Unlike Search Engine Optimization that is used to raise the search engine ranking organically. PPC is a paid method in which you pay for specific keywords to Google to showcase your brand on the top of SERPs.
What are the career opportunities for PPC expert?
Today most of the businesses are trying to build a robust digital presence over the internet and reach a massive set of audience. Hence, the chances are more as the companies are seeking for skilled PPC experts that can drive the sales to the next level.
If you are a certified PPC expert in Pune, you can get employment opportunity with an excellent digital marketing agency or with a well-established brand in Pune or all over India. You can get a unique employment opportunity with an attractive salary package. The average salary package of fresher ranges around two lacs, and also the salary package increases as your experience gets richer.
Some career roles of PPC expert are:
• PPC Account Manager
• PPC Specialist
• PPC Executive
• Google AdWord Expert
• Campaign Manager
How Digital Marketing differs from Internet Marketing?
It is an active mode of online branding that can be carried out through any digital channel to create brand awareness or to promote a service/product. However, there is no much difference between these both. You can become an expert when you complete your digital marketing courses in Pune.
What are the features of Google PPC course in ADM?
When you learn the Google PPC Course in Pune with ADM – a top digital marketing institute in Pune, you opt for the best learning opportunity. We offer some unique features that are listed here:
• Opportunity to learn from the industry experts with more than 5+ years experience
• Opportunity to work on live projects from our parent agency for a better industry exposure
• Assured 100% assistance in job placement after successfully completing the training at our institute
• Association with several agencies and companies that are looking for digital marketing experts
• Provide very affordable fee structure according to the level of course you opt
• Provide flexible course duration and batch timings based on the need.
What is Search Engine Optimization?
Search Engine Optimization (SEO) is an efficient method used to enhance the online visibility of a website in Search Engine Results Pages (SERP) by using some technical elements and creativity. SEO is one of the popular course among all our digital marketing courses in Pune.
There are two kinds of SEO technique, but the technical element used to target in each type differs.
What are the careers opportunities open for SEO experts?
In the current digital era, more organizations are going online, so the need for SEO expert is growing more and more (not just in Pune, but in all over India). Enrolling with SEO training course at Pune can bring you’re a promising and bright career. If you are a person seeking for a career opportunity in the field of SEO and Digital Marketing there are numerous career opportunities in front of you, some of them to name are:
Search Engine Marketers
Marketing Campaign Manager
Marketing Campaign Manager
Social Media Analyst
What are the unique features of an SEO Course in ADM?
When you decide to enroll SEO courses in Pune at ADM – one of the best digital marketing institute in Pune, you have an excellent opportunity to learn. ADM inspires millions of people for the special features offered by our academy. Some of them are:
Provide training through well experienced and knowledgeable trainers
The training modules are designed based upon the requirements of a digital marketing agency
Offer excellent industry exposure through working on live projects at our institute
Provide knowledge through practical and theoretical sessions
Course modules about various SEO tools and procedures to use it including Google Analytics etc.
Flexible course period and batch timing
Offers 100% job assistance after completing the training course
Provide individual attention to every student in a specialized classroom and online training
Why should you take a digital marketing course in Pune from a digital marketing expert?
With experience, you become an expert in a particular area & that experience of successes & failures gives you that 100% conviction & clarity to give results.
At ADM – a digital marketing institute in Pune, all the trainers have more than 5 yrs+ of industry experience & we teach what we preach. Our experienced and certified faculties are experts in their corresponding fields and help several large and small businesses in their branding and promotions.
We have worked with over 100+ brands in the last 8 years & we have worked in all the fields which we teach in our courses. All these digital marketing courses in Pune at our institute are specially designed with our experience of running a digital marketing agency which gives you an advantage over others. Our goal is to provide the best online marketing certification program to students, entrepreneurs and future digital marketers in Pune.
Are there any digital marketing courses in Pune with placement?
Yes! We provide 100% job assistance. ADM’s parent company is Tattvam Media Private Limited which is a digital marketing agency based out of Pune & Jaipur. We already have a network of agencies and companies which are looking to recruit people with digital marketing skills. We offer students with interactive digital marketing training with a chance of working on Live Project at our institute in Pune.
ADM shares the right digital marketing courses, SEO training course, and web design course to their candidate which builds their best career and guarantee job placement in Digital Marketing Companies in Pune.
What are the career opportunities for Social Media Manager?
In the current digital era, several businesses prefer going online and try to establish a robust online presence. Here comes the role of digital marketing and social media marketing experts, you can very well see the growth opportunities for SMO experts. Fortunately, if you wish to pursue this training course or have completed the course training, you can discover various roles offered by organizations in diverse industries.
One important reason why several people wish to get into digital marketing career in Pune is that of the excellent pay scale. Most companies offer around 2.4 lacs per annum to new candidates, and it could be more based on experience and knowledge. People with a good profile can expect even more.
Some of the roles offered by the company are listed below:
Digital Marketing Analyst
Social Media Analyst
Digital Marketing Manager
Social Media Executive
What will I learn from Social Media Optimization Course?
Our social media training course module includes an overview SMO that includes the basics of social media marketing and its contribution to Business. You will also learn to use various social media tools and build your brand identity online. Word of Mouth, Relationships, Conversations, and Transparency are also included in the course modules.
Additionally, you will also learn about Social media platforms like Facebook, Twitter, LinkedIn, and YouTube. We will also explain the business benefits of using such platforms and internet marketing strategies for each one of them.
What are the different social media platforms that I will learn in this course?
In the social media training course – We will provide in-depth knowledge about multiple social media platforms like Facebook, Twitter. LinkedIn, and YouTube. Below are the detailed course descriptions about the individual platforms that are covered at our digital marketing training institute in Pune –
Facebook for Online Branding
• Basics of Social Media
• Overview of Facebook, its significance, features, and usage
• An idea about various business benefits of Facebook
• Building a strong Facebook profile
• Guidelines to create a Business Account
• Instructions to build a brand on Facebook by industry experts
• Knowledge about driving traffic on your Facebook Page
• Strategies to bring new customers and retain existing customers.
Twitter for Digital Marketing
• Basics of the Twitter platform
• Guidelines to Create a Twitter account
• Insights into Re-Tweets, Hashtags, and Lists
• Handling and enhancing Twitter profile using Apps
• Instructions to Post Rich Media on Twitter
Linked In for Digital Marketing
• Basics of the LinkedIn platform and its benefits
• Insights on Its Less known Features
• Role of LinkedIn in Online Business and Social Media
• Guidelines to plan your Strategy
• How to get your message across LinkedIn
• Guidance to establish and Market your brand
• How to build an attractive profile on LinkedIn
• Different methods to establish your Network
• How to make Best out of LinkedIn Updates
• Instructions to develop your Network and enhance your participation in other groups
• How to use various features like Endorsements, Recommendations, and Messaging.
YouTube for Digital Marketing
• Basics of YouTube
• Guidelines to create your YouTube Channel and methods to Optimize It?
• Ways to raise the Number of Subscribers and Views on YouTube?
• Associate Websites, Annotations, and Rich Cards
Who can learn the digital marketing training course?
Digital Marketing training course is open to anyone with the basic computer knowledge and zeal to thrive in the digital world. The training course especially recommended by industry experts for business professionals, students, marketing people and website owners who wish to have a bright career.
Anyone who has the real passion for earning some money online and working under challenges can enroll in this course at our institute. They can learn the different modules of digital marketing course; also it can be highly beneficial for people who are Graduates, Undergraduates, and Jobseekers.
CEO and Entrepreneurs
Business Development Managers
What is the duration of your Digital Marketing courses?
In general, the regular training schedule in Pune is around 45-60 days. We will be launching accelerated digital marketing course at our training institute in Pune in a few days.
What would I learn in Digital Marketing course?
The goal of the training course is to help the students to learn quickly. Hence our whole training program is framed professionally in a step-by-step process of internet marketing by the industry experts.
The training courses in Pune do not only covers about learning tools but also include details about real-time digital marketing. We firmly believe that tools can be learned anywhere but, gaining knowledge about making business using those tools is crucial and very challenging. Hence, our training materials have been prepared with that ideology.
Here you will get an opportunity to learn about various applications and software used for this. You will get a chance to learn about search engine optimization, principles post penguin link building techniques, optimized content writing, Google Adwords such as Search ads, Display Ads, Mobile Ads and Video Ads, blogging principles, insight on PPC campaign with optimum ROI, Google Webmasters, Google Analytics, Video Marketing, Facebook and Instagram Advertising, etc.
Here a brief about our Digital Marketing training in Pune:
• Designing, managing and mobile marketing-ready website
• Content planning and creation
• Guidelines to rank a site in the search engine’s top search results
• Lead generation for the site
• Email automation for communication purpose
• Convert leads into potential customers
• Social media posts and ad creation on Google and Facebook
• How to create an affiliate model to make money online
• In-depth knowledge of YouTube channel to manage and make money
• Prepare you for around ten industry-recognized certifications.
• Personal training under the guidance of skilled trainer and entrepreneur in Pune.
How many candidates are there in one batch?
The number of candidates in one batch at our institute is around 5–15, so every single candidate in our academy will get the complete attention of the trainer.
Is it possible to promote any site to top rankings in the search engine after this course?
Yes, our training material is practically designed. And the end of the your digital marketing courses, you will be able to apply all the practices and principles taught in the session with suggested SEO strategy. Type of the site doesn’t come into consideration you can develop an SEO strategy for the top ranking of the website.
Do you provide certification?
Yes, our institute offers certifications after successful completion of the training course in Pune. The accreditation includes Analytics & Hubspot certifications and Google Adwords. Our students will also receive institute level certification for successful completion of the course like social media certification etc.
Is there any special course module you offer?
“Getting Clients” is the unique and special module available in our digital marketing courses in Pune. This module will elaborate the tips and tricks or various guidelines to attract clients for your business or the company your work.
We have created this module by our experience of last 8 years in this space to acquire domestic & International clients.
At our institute in Pune, we reveal everything that we’ve learned in all these years.
What is email marketing?
Email promotion and marketing is one part of online branding strategy that is intended to target customers directly through e-mail. Entrepreneurs and business owners are focused on building their consumer loyalty, attracting new visitors to their site and convert them as customers. Advertisement and communication about product launches or seasonal sale rely on this mode of communication specially targeting mobile marketing. Through this technique, they can also showcase their brand reputation. The three types of emails are used for this:
Mobile Marketing e-mails.
What are the features of Email marketing?
Well-structured course material by a highly knowledgeable team of industry experts in Pune with the experience gained from the digital marketing agency.
More chances to learn from industry experts with more than five years of experience at our training institute.
Assures best industry exposure and course training with live projects
100% assistance in job placement
Association with a network of agencies and companies that are looking for skilled professionals.
High-quality digital marketing courses for various levels, of course, you choose at an affordable rate
What can you learn in an email marketing course?
This training course offers in-depth knowledge about branding and promotions via emails. Here is the brief about the training module:
Here you learn both basics and advanced versions, best practices, fundamentals, and myths of online marketing via emails, The theory of Bulk Email and how to implement this model for various industry requirements.
In this training model, you will learn about the Advantages of Plain Text Formats or HTML, Permissions, and E-permissions, Frequency and Ethics of Newsletters and overview of Email Strategies.
Building an email list:
In this training module, here at Pune, you will learn about various ways to make your e-mail list, How to create an email list through a website subscription form, Segmentation of customers, develop emails for an active audience.
Measuring email campaign’s success:
Here will explain various concepts like Introduction to Open Rates, Conversion Rates, Click-Through-Rates, Bounce Rates, Unsubscribe Rates, A/B Split Testing, and Analyzing Test Results. You will also know the ways to handle spam filter, how to choose your Metrics, How to Keep track of Landing Pages and To plan your Budget. Practical training of all advance software is one of the key feature which makes us a top-rated digital marketing training institute in Pune.
What is Google PPC?
Google PPC is a cost-effective, popular and useful tool used by several websites across the globe to attract more audience and drive more traffic to your site or blogs using paid platforms such as Facebook Ads and Google AdWords. It also aids in establishing brand awareness and boost sales in a short span of time.
Why is PPC important for bringing traffic to your site?
If you are using PPC strategy with SEO technique, the possibility of your site ranking at the top will be better. People looking for some products or service get attracted by the ads through PPC. Clicking on the particular ad takes the visitor to the landing page of the website which raises the chances of the sale.
What can I learn from PPC training course?
In the PPC training course – You will be able to learn about Google AdWords PPC, Ad Server Display, Video Ads, Creating your First Marketing Campaign, Keywords and Adgroups, Bidding Strategies, Ad Formats and Types, Other Targeting Methods and Conversions from industry experts in Pune.
Here is a brief description of each module of the PPC Campaign:
In Google AdWords PPC you will get insights on How to Create AdWords Account, AdWords Dashboard, Billing in AdWords, Bidding Strategies. Additionally, you will also learn the basic understanding of CPC, ECPM, CPL, and CPA
In Ad Server Display section you will learn about Ad Inventory, Publishers, Ad Networks and Advertisers.
The Video Ads section includes information about Bumper Ads and Video Discovery Ads.
In Creating your First Marketing Campaign you will learn about Creating Your First Campaign and Understanding its Purpose, Budget and Bidding, Account Limits in AdWords, Ad Rotation and Frequency Capping, Scheduling- Start and End Date, Networks and Devices.
The Keywords and Adgroups section include topics such as Basics of Ad Groups and Keywords, Types of Keywords- Exact, Broad, Phrase, and Negative, Keyword and Placement Targeting, Demographic Bidding (Only Display), Quality Score and Its Importance, Topics, and Interest-based Targeting.
The Bidding Strategies section includes topics such as CPC or Cost Per Click Strategy, CPA or Cost Per Acquisitions Strategy, CPV or Cost Per View Strategy, CPM or Cost Per Mile Strategy, ECPC or Enhanced Cost-Per-Click Strategy, ROAS or Return on Ads Spend Strategy, Target Outranking Share and targets Search Page Location Strategy.
In Ad Formats and Types you will learn about various Advertisement methods such as Text Ads, Video Ads, Responsive Image Ads, Gmail Ads, Dynamic Ads, General Purpose Ads, and Lightbox Ads.
In Other Targeting Methods you will learn about topics such as Retargeting, Gmail Users Targeting, Location-based Targeting, Affinity Audience Targeting and Contextual Targeting.
The Conversions section includes modules such as A/B testing, Conversion Tracking Code, First Click, and Last Click Attribution Model, Time-Decay Attribution Model, Position-Based Attribution Model, and Linear Attribution Model.
What are the various career opportunities of Digital Marketing?
Once you complete the Digital Marketing course successfully and get certified, you will get to see several windows of career opportunities in various industries. You can kickstart your career as a blogger, Freelance service, entrepreneur, digital branding companies, work for AdSense, employment with reputed companies and much more.
What are the significant positions in Digital Marketing?
After completing the course – Certified digital marketing candidate gets an opportunity to work in the following positions.
Social Media Optimization Specialist
Digital Agency Manager
E-mail and CRM Manager
Digital Marketing Director
Creative Content Manager
Social Media Manager
How is SEO used to bring traffic to a website?
By Integrating SEO into the marketing strategy aids in offering a structure to the website and also helps in making it user-friendly. Before making a purchase several people search things on the search engine and make the purchase decision. Though there are several search engines like Yahoo and Bing, Google is the most popular search engine among the people which drives more traffic to the related website. Hence if you wish your site to be ranked top on the search page, SEO optimization plays a crucial role.
The on-page SEO involves technical elements like related keywords, meta-title and description to rank the website at the top of the search results. The off-page SEO method uses techniques involve backlinks and social media marketing that can be used outside of the site to enhance its search engine ranks.
What is expected pay scale for an SEO expert?
Many people choose the career in SEO field for the monetary benefits it offers. After completing SEO training, you can get employment with several agencies (not just in Pune, but all over India) or can work as a freelance SEO service provider for additional income. Regarding pay scale offered in India for a fresh candidate ranges from Rs.1.8 lacs to Rs. 4 lacs per annum. The salary of a candidate is decided based on several other factors like
Size of the company
What are topics I will learn in this SEO course?
In the SEO course at our institute in Pune– You will be able to learn about the Basics of Search Engines, websites, HTML, Keyword Research & Analysis, On-page, and off-page SEO, Google Analytics, Google Search Console/Webmaster Tool, and SEO tools
Here is a brief description of each module of SEO course training –
In Basics of Search Engines and Website you will learn about the Introduction to Search Engines, How do they work, Popular Search Engines, insight on Crawlers and Spiders, Visibility on Search Engines, basics and operating procedure of Website, overview of HTTP, HTTPS, and FTP, Registering and Hosting a Website, Information on Domain Extensions and Sub-Domains, Basics of HTML, Org
The Keyword Research & Analysis module in the course includes topics like Knowledge of Keyword, Keyword Density, and Keyword Proximity, Various types of Keywords, Google Trends, Keyword Research, Optimization, and Analysis, Google Sandbox Effect.
The On Page SEO module training includes topics such as Optimization of Meta-Tags and Image, Creating and Uploading Robots File, Creating and Uploading HTML and XML Sitemap, Working with Bold and Italic Tags, Heading Tags, Anchor Text, Popular SEO Tools and Plug-ins, All about Page Rank, 404 Error, Redirects, 301/302 Redirection, Pre and Post Website Analysis.
The Off Page SEO module training in Pune includes Blog Creation and Posting, Search Engine Submission, Directory Submission, Article Submission, Image Submission, Press Release Submission, Forum Postings, Social Bookmarking, Free Classifieds
The SEO Tools training in Pune includes SEO Quake Plug-in, SEO Moz Software, Alexa, SEMrush Services, Whois Checker etc.
Here in Google Analytics (G.A.) training – you will know about the Google Analytics overview, Creating and Uploading Google Analytics Code, Understanding Google Analytics Cookies, What are Google Analytics Sessions, New and returning users, Bounce rate, E-mail and Conversion Tracking in G.A., Dimensions, and Metrics, etc.
The Google Search Console/Webmaster Tool module in the course includes Structured Data and Testing Tool, Search Analytics, Crawling Errors, Accelerated Mobile Pages, International Targeting via Google Analytics Dashboard.
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