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Janardan Das
Why Trust This Author?
Areas of Expertise
Somebody asks this question every single day in some marketing Slack channel, and honestly, most of the answers are garbage. “It depends” is technically true
Most people don’t fail at Google Ads because the platform is hard. They fail because they open the account, click through the setup wizard in
Most beginners don’t fail at SEO because they didn’t try hard enough. They fail because they were confidently doing the wrong things for months, sometimes
Somebody on the marketing team pulls up the dashboard, sees a 19% open rate, and immediately panics. Is that bad? Is that fine? Nobody actually
Somewhere in your inbox right now there’s a business you forgot you signed up with. Maybe it was a discount code popup you clicked to
Here’s a scenario that trips up almost everyone running their first few Google Ads campaigns. Two advertisers are bidding on the exact same keyword. Same
Here’s the thing nobody tells you when you first log into Google Ads. You can pick perfect keywords, write ad copy that actually sounds human,
Every marketer hits this wall at some point. You’re staring at a content calendar, or a budget spreadsheet, or both, and someone in the room
Every marketer has stared at a content calendar at 11pm wondering the same thing. Am I posting too much? Too little? Is that gap last
Every Monday morning, somewhere, a marketer opens a dashboard, screenshots the follower count and the like total, drops it into a slide, and calls it