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Janardan Das
Why Trust This Author?
Areas of Expertise
Somebody lands on a website, reads one article, and leaves. No email captured, no way to reach them again, nothing. That visitor might’ve been a
Ask five different marketing blogs how long your email newsletter should be and you’ll get five different numbers. 200 words. 500 words. “As long as
Somewhere along the way, video marketing got a reputation it doesn’t deserve. People hear “video content” and picture a crew, a lighting rig, a studio
Two emails went out on the same day, to the same list, selling the same offer. Only the subject line changed. One said “20% Off
Somebody on your team is going to say “let’s start a podcast” this quarter. Maybe they already have. And honestly, that’s not a bad instinct.
Most people learn SEO backwards. They start with keywords, then headings, then meta tags, and somewhere around month three they hit a wall. The page
Somebody runs a Google Ads campaign for two weeks. The keywords are tight, the bids are sensible, the ad copy actually says something instead of
Somebody on your team just pulled up PageSpeed Insights, watched the number load, and made a face. You know the face. Then the questions started.
Somewhere around 2 AM, after the fourth cup of chai, most people trying to build their first website end up in the same spot. Forty
Search “what is a good ROAS” and you’ll get the same answer forty times over. Some version of “4:1 is good.” Then the same article