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Janardan Das
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Areas of Expertise
Somebody on the marketing team pulls up the dashboard, sees a 19% open rate, and immediately panics. Is that bad? Is that fine? Nobody actually
Somewhere in your inbox right now there’s a business you forgot you signed up with. Maybe it was a discount code popup you clicked to
Here’s a scenario that trips up almost everyone running their first few Google Ads campaigns. Two advertisers are bidding on the exact same keyword. Same
Here’s the thing nobody tells you when you first log into Google Ads. You can pick perfect keywords, write ad copy that actually sounds human,
Every marketer hits this wall at some point. You’re staring at a content calendar, or a budget spreadsheet, or both, and someone in the room
Every marketer has stared at a content calendar at 11pm wondering the same thing. Am I posting too much? Too little? Is that gap last
Every Monday morning, somewhere, a marketer opens a dashboard, screenshots the follower count and the like total, drops it into a slide, and calls it
Most people who quit Facebook ads don’t quit because their targeting was bad or their budget was too small. They quit because the interface looks
Somebody scrolls past a post. A second, maybe less, and they’ve already decided if the brand behind it is worth their time. Not because they
Most businesses start Instagram the same way. Post a photo, post another one a few days later, throw on some hashtags because someone said that’s