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Janardan Das
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Areas of Expertise
Two emails went out on the same day, to the same list, selling the same offer. Only the subject line changed. One said “20% Off
Somebody on your team is going to say “let’s start a podcast” this quarter. Maybe they already have. And honestly, that’s not a bad instinct.
Most people learn SEO backwards. They start with keywords, then headings, then meta tags, and somewhere around month three they hit a wall. The page
Somebody runs a Google Ads campaign for two weeks. The keywords are tight, the bids are sensible, the ad copy actually says something instead of
Somebody on your team just pulled up PageSpeed Insights, watched the number load, and made a face. You know the face. Then the questions started.
Somewhere around 2 AM, after the fourth cup of chai, most people trying to build their first website end up in the same spot. Forty
Search “what is a good ROAS” and you’ll get the same answer forty times over. Some version of “4:1 is good.” Then the same article
Somebody asks this question every single day in some marketing Slack channel, and honestly, most of the answers are garbage. “It depends” is technically true
Most people don’t fail at Google Ads because the platform is hard. They fail because they open the account, click through the setup wizard in
Most beginners don’t fail at SEO because they didn’t try hard enough. They fail because they were confidently doing the wrong things for months, sometimes