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Janardan Das
Why Trust This Author?
Areas of Expertise
A procurement manager at a 200-person logistics company is comparing three CRM vendors right now. IT’s been looped in. So has finance. A VP who
Open any marketing dashboard right now, and you’ll see a wall of numbers. Impressions, reach, sessions, bounce rate, likes, followers, click-through rate- fifteen different charts
Every business owner hits this wall eventually. You’ve got a marketing budget, maybe not a huge one, and two roads in front of you. One
Here’s the thing nobody tells new marketers on day one: almost nobody who lands on your website is ready to buy. Not today, maybe not
There’s a specific kind of paralysis that hits when you decide to start doing digital marketing for real. You open a new tab to “find
Most businesses find out their marketing isn’t working the hard way. Sales slow down, someone in a leadership meeting asks “so what’s the ad spend
Most businesses don’t fail at marketing because they picked the wrong platform. They fail because they started posting, running ads, and writing blogs before they
Somebody at an agency once tries to rank a client’s site for “digital marketing.” Big term, huge volume, feels like the obvious target. Six months
Most people search this exact phrase right after a sales call left them more confused than when it started. Someone on a Zoom call just
Most businesses don’t have a channel problem. They have a focus problem. They sign up for Instagram, start a LinkedIn page, run a few Google