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Janardan Das
Why Trust This Author?
Areas of Expertise
Most businesses find out their marketing isn’t working the hard way. Sales slow down, someone in a leadership meeting asks “so what’s the ad spend
Most businesses don’t fail at marketing because they picked the wrong platform. They fail because they started posting, running ads, and writing blogs before they
Somebody at an agency once tries to rank a client’s site for “digital marketing.” Big term, huge volume, feels like the obvious target. Six months
Most people search this exact phrase right after a sales call left them more confused than when it started. Someone on a Zoom call just
Most businesses don’t have a channel problem. They have a focus problem. They sign up for Instagram, start a LinkedIn page, run a few Google
Every business today has a digital presence: a website, a social media account, an email list, a Google Business Profile. But having a presence and
Imagine you open a new restaurant in the heart of your city. The food is incredible, the prices are fair, and the ambience is perfect.
In recent times, Shree Renuka Sugars has topped the headlines with remarkable growth in its ethanol production and the popularity of Madhur, the company’s most
Could you imagine that a quarter of all the money reserved for digital marketing goes to waste? But wastage – in advertising left on worthless
India’s diversified textile and home furnishing giant, Trident Group, had a revenue contribution from yarn, bed Linen, bathroom linens, paper, and chemicals exports to over